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According to various reports from the last Digg Townhall/meetup this week, Digg's CEO Jay Adelson announced that Digg will soon let its users create and manage their own 'sub-Diggs.' Digg's main competitors like reddit and Mixx have already given their users this ability, and Digg has been rumored to start adding this feature for a while.
If you're even peripherally involved in the social news space you are
probably familiar with the rather rocky relationship that Digg has
with its core community. Fueled partly by a need to counter false
accusations from disgruntled community members who claim that Digg is
rigged (i.e. that a core group of users decide what content is promoted), partly by the desire to encourage non-core members to participate
more passionately, and partly by a need to affect a level of diversity and
equality that would appear promising to potential acquirers, Digg has
changed its algorithm again and again to artificially favor certain
categories over others (i.e. world news and politics over technology)
and to favor relatively new users over long-time, active users.
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