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More app developers are going to go "Android first" over Apple's iOS this year, according to a survey by research firm Ovum. While there is a legitimate chance of this happening, we will believe it when we see it. It often seems like analysts are shooting in the dark with these types of proclamations, no matter what kind of survey data they collect.

All the corollary evidence suggests that developer interest will overtake that of iOS. More Android devices are shipped and activated across the world every day than iOS, BlackBerry and Windows Phone. The Android Market is growing rapidly. Analyst firms love this type of parallel data. But will reality catch up with theory?

At the recent Open Mobile Summit in San Francisco, Patrick Mork, CMO of the second largest mobile application store GetJar, detailed a number of ways developers can distribute their mobile applications.  In a breakout session he led, entitled "Monetization and Acquisition in App Stores," Mork discussed the large number of channels now available to application developers for distributing apps, and encouraged them to utilize as many channels as resources allow. "Broader is better," he said.

Did you see the latest Jude Law movie? The film, a murder mystery from art house director Sally Potter takes place in Manhattan's fashion world and features other famous actors including Dame Judi Dench, Steve Buscemi, John Leguizamo, and Dianne Wiest. "Rage," as the film is called, isn't all that remarkable in and of itself, but the way it's being distributed is: via mobile phones. Choosing to forgo the typical theatrical release, Potter went an entirely different route for her new indie flick: Rage premiered exclusively on the iPhone.

Adobe just announced the launch of Flash Platform Services for Distribution. These new services will allow developers to make their applications more sharable on a variety of platforms, including a wide range of mobile devices. Adobe will give developers the ability to enable their users to embed applications on over 70 destination sites. In order to provide this service, Adobe has partnered with Gigya, a company that already has a lot of experience in giving publishers the ability to make their content sharable through social widgets.

Pixelpipe, a great service that allows its users to distribute documents and media files to over 100 social media services, just released over 50 new single-purpose applications through the Android Market. The company also submitted the same number of apps to the iPhone App Store and the Nokia Ovi Store. Why so many apps? As Pixelpipe's CEO and founder Brett Butterfield tells us, the company realized that about half of Pixelpipe's users only used the service to forward files to one service.

The increasing usage of BitTorrent services has been a living nightmare for big industry publishers. The RIAA is one of the most notable opponents of BitTorrent sites due to most users using the service to pirate music among other things. Some of these opponents fail to see the upside to using BitTorrent technology as a great marketing tool. However, a Program Director at the University of Seattle has chosen to use BitTorrent to generate buzz and spread his latest eBook to the masses.