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Digg Sees the Light of Profitability at the End of the Startup Tunnel

By Jolie O'Dell / November 17, 2009 4:56 PM / View Comments

Digg CEO Jay Adelson told FOX Business tonight that ever since rolling out Digg Ads, the social link-sharing service has been making money and that profitability is right around the corner.

Although advertising continues to be the only seemingly reliable model for monetizing content-centric websites, Adelson reports that click-through rates are higher than expected. That being said, typical rates for online advertising are generally abysmal, so if Digg's ads are working better than most, good for them, and let's all study their model. Read - and watch - for the rest of the story on how Digg has grown and will continue to expand and monetize.

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