ReadWriteWeb

While social media is often touted as a great lead generator and brand management tool, it can also help bad coverage spread like wildfire. Last year, two disgruntled North Carolina employees made an in-store gross-out video where they tampered with Domino's Pizza orders. Despite the fact that the employees were fired, Domino's was dealt a major blow as the brand was tarnished and all efforts to recover were met with criticism. Video aggregator Yubby is about to launch a solution that helps startups mitigate the risk of brand-damaging videos.

Like Santa Claus, Infegy's Social Radar knows when you've been bad or good. The enterprise solution collects millions of articles and conversations from traditional media, social networks and blogs and captures them in a brand snapshot. The tool has been crawling millions of pages since January 2007 and can compile a dossier-style picture of your company's successes and flaws. In a recent interview, Infegy President Adam Coomes showed ReadWriteWeb the power of his product through an animated look at the Domino's Pizza disaster.

In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile. What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.