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Do Not Track Legislation Could Change the Ad Landscape

By Bernard Lunn / December 29, 2008 9:00 AM

Recently an expert tried to explain Do Not Call (lists of people who do not wish to receive calls from telemarketers), to telemarketing vendors. He waved two big tomes and explained that telemarketers need to adhere to the rules in both, or risk fines. Unfortunately the two tomes, from different regulators, were contradictory.

Do Not Track Legislation Could Change the Ad Landscape

By Bernard Lunn / March 20, 2008 2:01 PM

Recently an expert tried to explain Do Not Call (lists of people who do not wish to receive calls from telemarketers), to telemarketing vendors. He waved two big tomes and explained that telemarketers need to adhere to the rules in both, or risk fines. Unfortunately the two tomes, from different regulators, were contradictory.

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