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Keeping up with every tech headline is hard enough for anybody, let alone busy professionals. To help, ReadWriteBiz rounds up the week's most important tech news and insights for small- and medium-sized businesses.

Our most-read post here on ReadWriteBiz in the past week was How to Optimize Your Brand's Facebook Page for Search Engines. More than 70% of major brands don't have their Facebook page optimized enough to turn up in the first 20 search results for their company's name, according to one recent report. Fortunately, the process of making one's page more SEO-friendly is pretty straight-forward on Facebook.

Yesterday Dropbox, the popular file storage Web application that enables users to easily sync a folder from their local computer with the the cloud, made a small change to its terms of service. Dropbox made it clear that it would decrypt and hand-over files if the U.S. government requested it.

The issue is not so much that Dropbox is willing to hand over user data to the feds if requested - as RedMonk co-founder and analyst James Governor points out, the company doesn't have much choice: "given I understand it runs on Amazon Web Services, which would give up the data if asked anyway."

The real issue, it seems, is that Dropbox has the ability to snoop on your encrypted files at all.

Even before last Monday's roll-out of the new Cloud Drive, I was storing my files in the Amazon cloud. I use Amazon S3, its Simple Storage Service, although admittedly I'm a fairly new customer. I'm using the service to host images for my personal blogs, I haven't uploaded much more than that. Yet.

I've been meaning to do so, particularly following the receipt of my first bill for the service, amounting to a whopping $0.09. I have 40 some-odd GB of music that I'd like to store (and be able to play) in the cloud, for example.

But the introduction of the Cloud Drive has made me rethink my plans. Should I move my files there? Here are some of the pros and cons:

Windows 8 will be released in 2012 but news is already swirling about the operating system backing up to Microsoft's cloud storage service.

According to Download Squad, a job posting, which has since been pulled, states that Microsoft is "working on a Windows Azure-based service and integrating with certain Microsoft online services and Windows 8 client backup. Many of the features we develop have ended up in the Windows Client and Windows Server OSes."

Acknowledging a "major shift" in the way the working world operates, Adobe announced today the release of two cloud-based tools designed to help people collaborate and manage files across multiple devices.

Adobe SendNow is a service that allows coworkers to share large files with each other and keep track of them via a centralized dashboard.

Keeping up with every RSS feed item, tweet and emailed link is hard enough for anybody, let alone someone who's trying to run a business. That's why each Friday, ReadWriteBiz rounds up the week's most important tech news and insights for small and medium-sized businesses.

Twitter revealed the latest piece of its monetization puzzle Monday by announcing that it would be rolling out a self-service advertising platform for small businesses next year.

Android has seen astounding growth in both the consumer and enterprise markets, but the iPhone and BlackBerry have dominated enterprise-specific app development. That may be starting to change. Today Box.net released its cloud storage app for Android, and other enterprise-focused apps have been released recently as well. Given the enterprise interest in the iPad and the fact that several Android tablets are supposedly just around the corner, we could start seeing more enterprise Android development. Here are a few apps that are available now.

Getting paying subscribers is by far the biggest expense for any SaaS provider. And so it means a SaaS company has to be pretty careful about the ways it spends its money.

What are the three deadly SaaS marketing mistakes? According to the blog, Practical Advice on SaaS Marketing, they are as follows:

Spending Money to Lose Money

Drew Houston of Dropbox learned the hard way what can happen when he decided to do an AdWords campaign. It cost Dropbox $233 to $388 to attract customers. But the product sold for $99. Houston had one word to describe the experience:

"Fail!"

Now meet Oxygen Cloud. We're not talking about a cloud for that cable network with a distinct feminine edge. Still, the logo is a cute pink. At least one fellow blogger at Enterprise 2.0 asked me if they were selling Oprah....in the cloud. He was serious.

Dropbox, the file storage, sharing and sync service, is now available for the iPad. With an early morning update to the company's iPhone application, the free Dropbox app is now a "universal" app, a term that describes single apps that resize and reformat themselves to function properly on the iPhone, iPod Touch and iPad.

With the updated version of Dropbox installed, iPad users can access all their stored files and folders without having to sync files via iTunes first, as is necessary with Apple's own iWork suite of office applications. Those files can then be viewed in Dropbox itself or opened using third-party software programs .