ReadWriteWeb

The Web 2.0 Expo's startup showcase, Launch Pad, gave five companies five minutes each to present their product to a panel of experts today and the People's Choice winner was awesome. The judges who cut the field from more than 80 applicants down to 5 were Matt Marshall (VentureBeat), Anand Iyer (Microsoft) and ReadWriteWeb's own Marshall Kirkpatrick.

Members of the audience voted for their favorite product via SMS. Of those who voted, 43% decided that mobile development platform PhoneGap was the winner. We have a summary of the pitches below.