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When the concept of libraries lending out e-books first came about, the idea had its skeptics. Some in the publishing industry worried that the practice could eat into e-book sales, while others questioned whether such a system would be popular or effective among consumers. Some recent statistics suggest that library e-book lending is taking off.

Driven in large part by the proliferation of tablets and e-readers, digital book lending is on the rise, according to OverDrive, a leading supplier of digital content to U.S. libraries. The company, which partnered with Amazon for its Kindle lending program, reported recently that it saw a 130% increase in traffic to its "virtual branch" websites last year. OverDrive works with 18,000 libraries to offer e-books and other digital content to members.

Apple revolutionizes stuff. It's practically conventional wisdom in the tech world that, even if they're not first in the game or necessarily even the best, the Cupertino-based giant has a tendency to make a noticeable impact. They didn't invent the MP3 player, smartphone or tablet, but they sure have redefined all of those products. Even if this tendency is strong, it's not necessarily always how things play out. For an example, look no further than the Apple TV.

Today, the company set their sights on textbooks, an industry Steve Jobs himself described as being "ripe for digital destruction." True as that may be, is what Apple planning to do in the space really all that disruptive?

The unveiling of the third generation of Apple's iPad is still, unofficially, weeks away. That isn't stopping the company from taking a crack at the way tablets and other mobile devices could change the way people learn. Tomorrow, Apple is expected to reveal its latest plans in the education space at an official press conference in New York City.

Exactly what they'll unveil tomorrow isn't yet known, but some hints and leaks have started to paint the picture. That the event is centered around education is no mystery, as the official press invite wasn't shy about making that point. As for which area of education is set to be targeted by Apple, all available evidence points to the textbook.

Remember Choose Your Own Adventure books? They pioneered the idea of the book as a game, an interactive form of reading that let the reader control the direction of the story. You reached a decision point in the plot, the book presented options, and you turned to a different page depending on your choice.

A startup called Coliloquy launches today to bring that concept to the e-book market starting with four titles. They're young adult romance novels, each written by an established author who took a bet with this new format. These teen fantasy stories will be a testing ground for whether interactive texts could be a new frontier for all kinds of publishers.

Amazon reports today that the Kindle E-Book Lending Library now offers over 75,000 books, boosted by the launch of the Kindle Direct Publishing (KDP) Select program for independent publishers. The KDP Select program launched in December, and Kindle customers borrowed 295,000 KDP Select titles that month. The top authors in the program earned thousands of dollars on top of their regular monthly sales.

Amazon increased its monthly funding for KDP Select from $500,000 to $700,000 this month after the strong showing. KDP authors earned $1.70 per borrow. The top 10 KDP Select authors saw a 30% increase from lending on top of the royalties they earned from sales of the same titles. Amazon's end-run around Big Publishing shows promise for authors.

Moonbot Studios has released The Numberlys, its second story app for iOS. It's an interactive tale with a massive visual scope appropriate for people of all sizes. Its stark, soaring black-and-white aesthetic draws on Fritz Lang's Metropolis to tell the story of five characters' quest to create the alphabet in a world run by numbers.

The story plays out as a hybrid of a film, a book and an interactive game. Kids can just watch it unfold the first time, skip around with the page arrows, or crank a mighty gear to jump to their favorite parts. Moonbot co-founders Brandon Oldenburg and Lampton Enoch described the process by which they, along with co-founder William Joyce, create their stories, and its as charming a story as The Numberlys itself.

Amazon has launched a more touch-friendly, Web-based iPad Kindle Store. A tablet-optimized Kindle store was available through the HTML5 Kindle Cloud Reader Amazon launched last August, but the new iPad Kindle Store is a standalone Web app. Upon visiting amazon.com/iPadKindleStore from Safari, a pop-up prompts the user to add it to the home screen. This is the most seamless way for Kindle users to buy books on the iPad.

Apple's in-app purchasing rules prevent e-book sellers from offering stores in their native apps (without giving Apple a 30% cut). The route around that was to include a link to the Web store inside the native reader app. Last July, Apple forced Amazon and other e-reader apps to remove this link, so users of e-book platforms other than Apple's iBooks must buy their books in the browser, in a separate place from where they read.

Amazon really wants to attract more independent authors to its publishing platform. It also wants to add competitive muster to its Kindle Store for e-books and the new Kindle e-book lending library. In a move designed to achieve both goals, the company today announced the launch of KDP Select, a program that gives Kindle Direct Publishing authors an incentive to participate in Amazon's e-book lending initiative.

If indie authors are willing to sell their e-book exclusively through Amazon for 90 days, those books become available through the Kindle Owners' Lending Library. Each time a writer's book is loaned through the system, they get a cut of revenue on top of the royalties they get from book sales.

Have you noticed that the cost of some new e-books seems to be a few dollars higher than it was before? The U.S. Justice Department certainly has and they're investigating why that is and if it's legal. Specifically, the DOJ is looking into whether Apple and major publishers colluded to set e-book prices in a manner that would violate antitrust laws, the agency confirmed yesterday.

Media reports have pointed to the existence of such an investigation since last year, but yesterday an Justice Department official publicly acknowledged it, saying, "We are also investigating the electronic book industry, along with the European Commission and the states attorneys general." That's right, Europe and a handful of U.S. states are concerned about e-book pricing as well.

PressBooks, a simple online book production tool built on WordPress, launches to the public today. It lets authors use a content management system they already know to produce ePubs, typeset PDFs and other XML formats, as well as a Web version. The Web version can be private, or it can be free or paywalled to the public.

PressBooks has spent six months working with authors and publishers to refine and test the tool. Big-time publishers like O'Reilly Media give rave reviews. This team is "dreaming up what 'book production' should mean (or, some of it anyway) in 2012 and beyond."