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Judging from what we have seen so far, Apple's new iPad will be a great device for reading e-books. The iPad will obviously come with Apple's own e-reader software - but that's only half the story. Users will also be able to read their Kindle and B&N e-book purchases on Apple's new device. After all, nobody is going to stop Amazon, B&N and any of the independent e-book publishers from creating their own applications. That is, of course, unless Apple decides that these apps now "duplicate" a core feature of its own apps and decides to ban all other e-reader apps from the devices.

According to a new report from Cambridge University (PDF), students aren't interested in being able to read eBooks and eJournals on their mobile phones. Instead, users are far more interested in opening hours, location maps, contact info, and access to the library catalog. Most respondents were also far more interested in getting alerts by text message than being able to use library resources over the mobile web.

Writing a book will never be easy, but FastPencil's mission is to make things easier for authors by bringing this process online and to collaborate with others. FastPencil takes writers from idea to published book. The service offers features for collaboration, editing and design, as well as professional consulting services for authors. One cool feature of FastPencil is that it can import blog posts and turn them into books and e-books that bloggers can then sell through all the major book distribution channels.

Adobe announced earlier this week that it plans to lay off almost 10% of its workforce. At the same time, though, the company also announced that it plans to expand its investment in e-books and digital publishing. Adobe is creating a new organization within the company that will focus on products for book, newspaper and magazine publishers. With Bill McCoy, however, the company is also losing one of its most visible advocates for open e-book standards in this week's layoffs.

Amazon just released a free e-book reader application for Windows PCs. The Kindle for PC application allows Amazon customers to read Kindle books on their Windows XP, Windows Vista and Windows 7 machines. A Mac version will follow soon. The application was clearly designed to work on a wide variety of computers and works especially well on netbooks and touchscreen devices. Besides being capable of working with Amazon's proprietary e-book format, the app can also display e-books in the .mobi file format.

According to a new survey conducted by mobile analytics company Flurry, developers now launch more e-book apps than games in Apple's iTunes App Store. Games now represent 13% of the new releases while 20% of all the new apps in the App Store are e-books. One of the reasons for this is that it's quite easy for developers to release large numbers of e-books. Developers just have to switch out the text, rename the app and send it to Apple for approval.

The Internet Archive has just unveiled their ambitious project called BookServer, which will allow users to find, buy, or borrow digital books from sources all across the web. The system, built on an open architecture and using open book formats, promises that the books housed there will work on any device whether that's a laptop, PC, smartphone, game console, or one of the myriad of e-Readers like Amazon's Kindle.

The project's lofty goal is to essentially create an open web of books where anyone can publish their books and make their content available via search.

At the Frankfurt Book Fair, Google announced more details about their upcoming online ebook service known as "Google Editions." Originally revealed earlier this year, Editions will be a hosted electronic bookstore for a selection of in-print books which would be provided by Google's publishing partners. And unlike some other ebook formats, like those designed for Amazon's Kindle for instance, the so-called "Google editions" will be readable on any device whether that's a laptop, phone or dedicated eReader.

According to news coming out of the Book Fair event, the new digital books program will launch in the first half of 2010 and will offer 400,000 to 600,000 ebooks at that time.

There can be little doubt that eBook and eReaders are having a breakout year. Today, Forrester Research moved its original projection of 2 million US eReader sales in 2009 up 50%. Forrester now expects that 3 million eReaders will be sold in 2009 and that 30% of these will sell during the holiday season. Forrester analyst Sarah Rotman Epps argues that sales are growing much faster than expected because of falling prices, better retail distribution, and the media buzz that currently surrounds eBooks and eReaders. For 2010, Forrester projects eReader sales of up to 10 million.

When Barnes & Noble launched its eBook store, it immediately attracted a lot of potential customers. According to Compete's Dillon McGovern, more than four times as many people visited the eBook section on B&N's website than the Amazon Kindle store during the first week after the launch in July. After just about a month, though, these numbers returned to normality and today Amazon once again leads the pack by a very wide margin. While B&N was able to attract a lot of interest in its new eBook offerings, it was clearly hurt by the fact that it didn't offer users a hardware eReader yet.

IRex officially launched its new eReader today. As we reported last month, the iRex DR800SG will feature an 8.1-inch touchscreen with stylus navigation, and have wireless connectivity over Verizon's network. The device, which will retail for $399, will be closely linked to Barnes & Nobles' eBook store and users will be able to buy books from there over the wireless connection. Best Buy will carry these devices in its stores and will set aside space in its stores to showcase eReaders from iRex, Sony, and other eReader manufacturers.

Google just announced that all the content from Google Books is now searchable from the Search Options panel the company introduced earlier this year. Until today, users could only use the Search Options panel to restrict searches to videos, forums, and reviews. This move should give Google Books a boost in visibility. It will also make it easier for users to search for books and magazines right from Google's default search page. There have been some rumors that Google plans to sell eBooks on Google Books by the end of this. Maybe this is a step in that direction.

When you think about Google Books, chances are that you are thinking about eBooks and searching books on your desktop. Starting today, however, On Demand Books, the makers of the Espresso Book Machine, will have access to Google's vast library of public domain books. Bookstores that buy an Espresso Book Machine will now be able to provide on-demand printing services for any of the close to 2 million books in Google's repository.

Even though some people are seriously asking this question today, the answer is obviously a resounding "no." There can be no doubt that The Lost Symbol, Dan Brown's sequel to the immensely popular Da Vinci Code, will sell extremely well on the Kindle and may easily turn out to be the bestselling fiction title on the Kindle of all time. The fact that the Kindle edition is currently outselling the hardcover edition on Amazon hints at some of the advantages eBooks have over regular books, but there can be no doubt that the paper editions of The Lost Symbol will easily outsell the eBook version.

While Steve Jobs just told the New York Times' David Pogue that Apple isn't interested in creating a single-purpose eBook reader and that he doesn't think that eBooks are a big enough market right now, one eBook-like format has already made it into the iTunes store: a comic book. Tyrese Gibson's Mayhem! is now available, together with one song, as an iTunes LP album for $1.99 (iTunes link). Mayhem! was first released as a three-issue mini-series earlier last month.

Asus, the computer manufacturer best known for its Eee PCs, is getting ready to enter the eReader market. According to an article in the Times Online this morning, Asus plans to launch two devices: a budget and a premium version. At least the premium version will most likely feature dual screens. The article is extremely low on details, but judging from what we have seen about Asus' eReaders so far, the main drawback of these devices will be that they won't be based on e-ink screens, the technology that allows the current breed of eReaders to display such crisp letters. Instead, Asus will use conventional LCD screens.

EBooks and eReaders are a hot topic right now, especially with the new line-up of Kindle competitors scheduled to arrive before the holiday season. However, according to a new report by Forrester Research's Sarah Rotman Epps, most people aren't willing to pay a lot for these devices. Forrester asked consumers at what price they would consider an eReader expensive but still buy it. The answer was generally somewhere between $50 and $99.

Arnaud Nourry, the CEO of the world's second largest book publisher, Hachette Livre, says that the current pricing trends for eBooks may soon kill the hardcover book as we know it. In an interview with the Financial Times, Nourry says that he worries that the combination of the $9.99 price for bestsellers and the fact that Google now offers millions of out-of-copyright books for free could destroy profits for traditional publishing houses. Nourry is especially worried about the fact that Amazon is currently selling eBooks at a loss and that the company will soon demand that publishers will lower their prices so that it can actually make a profit from selling eBooks in its Kindle store.

Hardly a day went by this week without a major new announcement in the eBook and eReader arena. The wireless eReaders from Sony and the Irex/Barnes & Noble partnership were probably some of the most interesting announcements. In addition, Google also opened up its EPUB archive, which will give readers easy access to over 1 million free public-domain books for their eReaders. The only company that didn't have anything to announce this week was Amazon, which is now in danger of losing its early lead to Sony and Barnes & Noble.

Sony today announced that it will sell a wireless eReader device for $399 by Christmas. The Reader Daily Edition will be powered by AT&T's 3G network. That in itself is interesting news, especially given that Barnes & Noble announced a similar device in partnership with Irex yesterday. What's gotten somewhat lost in all the excitement about the hardware, however, is that Sony has also partnered with a number of independent booksellers in the US. These include over 200 members of the American Booksellers Association, as well as BooksOnBoard, Net Galley, and Portland, OR-based Powell's Books, the world's largest independent bookseller. In addition, Sony also plans to make it easier for users to check out eBooks from their local libraries.