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Giant science publisher Elsevier announced this week that it is developing what it calls The Article of the Future, a new method of leveraging the web's multi-media capabilities for presenting academic articles online. The company says it seeks to offer readers "individualized entry points and routes through the content, while using the latest advances in visualization techniques." It's got AJAX and it's got real-time web search.

Some parts of the available prototypes are interesting but opinion in the scientific community seems split. Is this ground-breaking stuff or yesterday's news repackaged by another industry threatened by the web? That depends on who you ask.