emarketer
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Twitter Ad Revenue May Triple This Year to $150 Million
Twitter's revenue from advertising may hit $150 million this year, according to estimates from eMarketer, a figure that certainly goes a long way to answering one of the company's perennial questions: "what's your revenue model?"
eMarketer says it's "cautiously optimistic" about Twitter's new ad products and predicts that the microblogging platform may see a threefold increase in revenue this year from the $45 million it brought in in 2010, the first year it sold advertising.
Blogging is Alive and Well, Says Report
While blogging was still a major topic of discussion just a few years ago, things have been rather quiet around it in recent times. Even in the so-called blogosphere, we don't talk a lot about the actual activity of blogging anymore these days. According to a new report from research firm eMarketer, however, blogging is still alive and well. Today, half of all Internet users read blogs and while blogging itself remains somewhat of a niche activity, about 12% of U.S. Internet users update a blog at least once per month.
Report: Men Spend More Time Online, Put Up With More Ads
Market research firm eMarketer released a new report today that examines how men behave differently than women online. Despite being a minority both in US population and online, men are still a large and often (according to the report) 'overlooked' segment of Internet users. The report stresses that gender informs online behavior more than other factors, such as race or ethnicity.
Some results of the study? Men visit more sites and stay online longer, use social networks as much or more than women and are more likely to access the Internet from a mobile device.
ZDNet: Top Ten Web 2.0 Moments of 2005
I've just published a list of the top ten defining moments of Web 2.0 this year. Here's a taster, but please click through to ZDNet to read the whole post.
It's been a huge year for the Web! A time of renewed optimism in Silicon Valley and an incredible number of new web applications. In a sense it all started with Google's IPO in August 2004, the success of which was a positive and affirming lead-in to 2005. We then witnessed a renaissance of startup activity, acquisitions and intense VC interest in the Web throughout the year. Here then is my list of the top ten defining moments for the Web in 2005. [Full story on ZDNet...]
I'm keen to get your feedback on this, either here or at ZDNet. What were your top Web 2.0 moments of 2005?
Media plan of the future
Liked this quote from the recent Reuters Media and Advertising Summit in New York:
"The media plan of the future will look like the tiles of your bathroom floor ... a number of component pieces fitted together very precisely, but lots of pieces," said David Verklin, chief executive of media buyer Carat Americas.
Digging a bit more into that... in an article from late September Verklin outlined seven things marketers can do today to create the media plan of the future, including allocating "15 to 20 percent of your marketing budget to digital" (apparently it's about 5% today) and re-thinking the idea of reach. Virklin said "In the digital age, you need to manage thousands of small placements."
It's interesting how this theory of componentized media pieces meshes with Feedburner's quest to manage syndicated content at an atomic level. Thousands of small pieces of content / media, which need to be managed at both the technical level (ref: Feedburner) and marketing level (ref: Verklin).
Structured blogging is here
Phil Pearson, Marc Canter and others have been burning the midnight candle getting Structured Blogging up and running. It's live now and Phil has a round-up of all the action. Structured blogging basically means publishing different kinds of information - like events, reviews and classified ads - in a 'structured' format, so that aggregators can pick up the data from all over the Web.
Thomas van der Wal thinks "it may be one of the brightest ideas of 2005" and Jeff Clavier has a good analysis: "This is a positive development for the industry, eventually pushing blogging into richer types of applications - and enabling new types of aggregation."
Structured blogging has been talked about for a wee while now and, as is usual in the RSS world, has had competing ideas and formats to deal with. But this latest development marks a milestone, because there are now Structured Blogging plugins available for the two main 'early adopter' blog platforms - MT and Wordpress. That's what Phil and a whole host of others (named in his post) have been working so hard on to release today.
With any luck, Structured Blogging will quickly gain some momentum due to the plugins - and before you know it will go mainstream. I'm expecting big things from this in 2006.
disclaimer: I do freelance work for BBM, where Marc and Phil work. But even so, Structured Blogging rocks!
FeedBurner makes RSS interactive, with FeedFlare
Feedburner has integrated Web services with feeds, in a new product released just now called FeedFlare. I got a sneak preview of FeedFlare and it's currently activated in my RSS feed. You may have noticed some new active and contextual links at the bottom of each of my posts, in your RSS Aggregator. Things like 'Email this', 'Email the author', Technorati data, del.icio.us tags and an 'Add to del.icio.us' option. All links that add interactivity and social context to my feed.
What are the new features? Firstly here's a screenshot, taken from my Rojo account, that shows Feedflare in action. Notice the blue links at the bottom? Those are the FeedFlare links...
Wordpress users also get a 'Comments' link, showing how many comments each post has.
The reason I'm excited about this is because my feed gets around 5-6 times more coverage than my actual website these days. My feed is where the action is, not my site. So any way I can find to improve the user's experience and introduce more interactivity into my feed, I'm going to snap it up! If people are 5 times more likely to read my content in an RSS Aggregator than on my website, there's no use me fighting it - I have to start bringing functionality to my feed. That's what makes FeedFlare so promising.
In their press release, Feedburner called the FeedFlare links a "live thread" and a way of adding community and actions to a feed. This is part of Feedburner's current strategy to manage syndicated content "at a more atomic level". As Feedburner VP of business development Rick Klau said, FeedFlare allows publishers to "deliver meaningful interactivity along with content and further the two-way dialogue with their subscribers".
This is just the beginning too. Feedburner plans to roll out more features for FeedFlare, including a set of open APIs "to allow third-party developers to build and integrate custom FeedFlare services".
First-Class Feeds
Congrats Feedburner on making exciting progress on RSS usability and functionality. I've felt for a while now that RSS is a first-class citizen of content publishing, arguably more important than HTML nowadays (according to my own blog stats anyway). So RSS feeds deserve first class functionality and interactivity too - and Feedburner is delivering it.
Update: See Feedburner's post about FeedFlare. TechCrunch has more details, including an interesting comments thread, and Fred Wilson relates it to his four rules for the future of media. All well worth reading.
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