embedding - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/embedding en Copyright 2009 Richard MacManus readwriteweb@gmail.com Mon, 23 Nov 2009 21:12:49 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss Embedr: Embed Videos from Multiple Services in a Single Player embedr.jpgWith online videos, you can never watch - or share - just one. But creating a playlist that allows you to share those videos - especially if they live on a number of different services - can be more difficult than it should be. Usually, you're stuck with a series of links or a page full of embedded videos. Next time you have multiple videos to embed, try Embedr, a service that takes all of your video content and makes it accessible from a single embedded player.

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]]> Embedr is incredibly easy to use. Simply create a playlist and start adding the URLs of the videos you'd like to include. Don't worry about the order. Once you've added all of the videos, you can reorganize them. During playback, videos automatically transition from one to the next. Or viewers can thumb through the screens below the main window to jump directly to the video of their choice.

Embedr is all about speed. To test the service, we created the following player in about 30 seconds - and we were able to do so without even registering.

Or maybe you're more interested in a player that automatically updates with the latest content? Embedr will handle that too. The service features a "smart playlist" that will dynamically add new videos to your playlist based on keywords, categories, or YouTube user name.

Embedr currently supports Atom Films, Blip.TV, College Humor, Dailymotion, Metacafe, MySpace Video, Veoh, Vimeo, and of course YouTube. It will handle up to 100 manually added videos or 50 videos per smart playlist.

The Embedr service reminds us of a simplified version of SplashCast, a similar product we've reviewed in the past. SplashCast is still debating whether or not to continue the support of its user-generated content product. If they choose to discontinue their user-generated service, Embedr may be a viable option for those users.

To begin creating playlists and embedding them, visit Embedr.

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http://www.readwriteweb.com/archives/embedr_embed_videos_multiple_services.php http://www.readwriteweb.com/archives/embedr_embed_videos_multiple_services.php Video Services Mon, 09 Feb 2009 00:15:02 -0800 Rick Turoczy
Embed Ads In User-Generated Videos With ZunaVision During the U.S. presidential elections, one of the campaigning methods which got a lot of attention was President-Elect Obama's in-game billboard ad inserted into the Xbox 360 racing game, Burnout Paradise. Now a similar technology for embedding images is making its way into online, user-gen video. Instead of pre-rolls, post-rolls, or overlays, this technology allows for inserted images to be rendered onto any planar surface in a video, whether wall, floor, or ceiling. Oh, and they don't have to be images, either - the technology supports embedding videos within your videos, too.

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A group of Stanford University researchers specializing in artificial intelligence, Saxena and Siddharth Batra, and Assistant Professor Andrew Ng, created this new technology they're calling ZunaVision. The embedding technology is driven by an algorithm that first analyzes the video while paying close attention to the section of the scene where the image or video will be embedded. It then subtly alters the color, texture, and lighting of the embedded object to better fit it in with the surroundings. As other objects pass in front of the embed, it disappears from view and as the camera pans and zooms, the algorithm shape-shifts the object accordingly. The appropriate shadows are also added for a more realistic feel. The end result is an embed that looks as if it was there all along, instead of being some obvious insert or overlay that is clearly not a part of the scene.

This type of technology is nothing new to the big Hollywood studios - they've been using similar methods for years in order to do special effects. Until now, however, there hasn't been a way for people to perform these kinds of advanced video edits without investing serious money into professional video editing software. But with ZunaVision , anyone and everyone can accomplish this same task in minutes, with only a click of the mouse.

Revolutionizing Video Ads?

Videographers are already thinking of creative and imaginative ways to use this technology to liven up their videos and amateur films, but the real financial potential of ZunaVision lies in advertising. With ZunaVision, anyone with a video camera could potentially earn money by agreeing to place corporate logos or ads within their videos before uploading them to the internet. That could be a hugely successful venture if the technology was adopted by Google, for example, to become the "AdSense for Video" and integrated with their video-sharing site YouTube.

At the moment, YouTube is experimenting with different methods of monetization, including overlay ads on embeds, post-roll ads, and allowing publishers to bid for sponsored placement of their videos on the site. These methodologies are still too new to provide any conclusive data as to their success just yet. ZunaVision seems to be just as promising, if not more so, than any of these current experiments.

The ZunaVision site features several example of these in-video embeds, which you can see here - there are well over a hundred examples of both user-gen videos and clips from TV and film that demonstrate the technology's potential.

You can sign up and try ZunaVision for yourself by clicking here.

Image Credit, L.A. Cicero, Standford

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http://www.readwriteweb.com/archives/embed_ads_in_user-generated_videos_with_zunavision.php http://www.readwriteweb.com/archives/embed_ads_in_user-generated_videos_with_zunavision.php Products Wed, 26 Nov 2008 07:30:00 -0800 Sarah Perez
CNN Wants to Go Viral: Enables Embeddable Videos cnn_logo_aug08.png

Starting today, CNN will allow all users to embed videos from CNN on their blogs or social network profiles. With this, CNN is following a growing trend among news organizations like MSNBC, FoxNews, and CBS. Judging from the wording of the announcement, CNN is clearly hoping to see some of its clips go viral, and with the political season in the U.S. heating up in the run-up to the November election, they might just have chosen the right time to enable this feature.

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]]> The embeddable viewer is pretty standard and currently only allows playing one single clip at 384x216. We weren't able to determine if CNN is restricting this service by geography, but at least our Canadian friends have reported that they could play play the embedded videos without a problem.

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As Erik Berlin also points out, offering embeddable video should be a no-brainer for content producers. Indeed, one could argue that the success of entertainment sites like Hulu can at least be partly attributed to the fact that their videos can be embedded. Among some of the recent converts to embeddable video are the Internet outpost for South Park, which is making clips from all episodes of the popular animated show available for embedding. MSNBC enabled embedding in January this year and both CBS and ABC announced the availability of embeddable clips from news and entertainment programs.

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http://www.readwriteweb.com/archives/cnn_wants_to_go_viral_enables.php http://www.readwriteweb.com/archives/cnn_wants_to_go_viral_enables.php News Fri, 22 Aug 2008 11:22:40 -0800 Frederic Lardinois
oEmbed: An Open Format for Embedding Media oEmbed is a newly released spec from Cal Henderson (of Flickr), Mike Malone and Leah Culver (of Pownce), and Richard Crowley (of OpenDNS) that allows web sites to quickly and easily embed media when a user posts a link directly to that resource. oEmbed is an open format which standardizes the process of embedding photos, videos, links, or other media and circumvents the media provider's API (or the need for screen scraping if they don't offer one). It works by turning a link to, say, a photo or video into XML or JSON that tells the user how to embed that media.

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]]> "oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly," says the authors on the oEmbed web page.

As an example http://flickr.com/services/oembed?url=http://flickr.com/photos/bees/2362225867/ returns:

<oembed>
	<version>1.0</version>
	<type>photo</type>
	<title>Bacon Lollys</title>
	<author_name>bees</author_name>
	<author_url>http://www.flickr.com/photos/bees/</author_url>
	<cache_age>3600</cache_age>
	<provider_name>Flickr</provider_name>
	<provider_url>http://www.flickr.com/</provider_url>
	<width>500</width>
	<height>375</height>
	<url>
		http://farm4.static.flickr.com/3040/2362225867_4a87ab8baf.jpg
	</url>
</oembed>

Early adopters of the oEmbed spec are Flickr, Viddler, Pownce, Qik, and Revision3. Viddler has created a form to test the web service, so you can see it in action.

Essentially, oEmbed makes it easier to access photos and videos with a simple URL. Standardizing how things are embedded means that, for example, a social network could allow users to simply embed media from oEmbed enabled sites just by entering a URL to a photo or video -- and the "customer" site wouldn't need to deal with multiple APIs from each provider.

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http://www.readwriteweb.com/archives/oembed_open_format.php http://www.readwriteweb.com/archives/oembed_open_format.php Products Fri, 09 May 2008 10:29:17 -0800 Josh Catone