ReadWriteWeb

Are you goofing off on Facebook at work? As it turns out, this sort of "time theft" may be no longer be your company's top concern when it comes to social networking in the workplace. According to a new study from security firm Sophos, the real problem with social networks - and most of all Facebook - is the security risk they pose to organizations.

This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech.

In this edition of the Weekly Wrapup - our newsletter summarizing the top stories of the week - we analyze a new breed of content site that is rapidly gaining momentum, look into recent statistics showing that Gen Y is using Twitter more, compare five recommendation services for iPhone apps, review the new-look MSN, and more. We also check in on our two main channels: ReadWriteEnterprise (devoted to 'enterprise 2.0' trends and products) and ReadWriteStart (dedicated to profiling startups and entrepreneurs).

Halloween's barely over, but it's already the most wonderful time of the year! Brace yourselves for the onslaught of holiday-themed money-grubbing, folks.

The tech sector is subjected to the same indignities, beginning with a new enterprise search product from our friends at Google, who insist that users will stay on your pathetic website for about eight seconds unless they find exactly what they're looking for. And how ever shall they find it? Google Commerce Search, of course!

Xobni, the Outlook plugin that reveals the hidden social network in your inbox, has today launched a business service called Xobni Enterprise. With this, I.T. administrators are being given new tools to deploy and manage the plugin across corporate desktops. In addition, the company is offering customizable extensions for popular enterprise systems including Salesforce CRM, SharePoint, Microsoft Dynamics, and others. It can even tap into a company's own information store saved in an LDAP database like Microsoft's Active Directory or it can pull from other internal websites.

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Weebiz seems to be going full speed. In just a few months, companies around the world have registered and started to use Weebiz' business center as an easy way to improve their business relationships and promote themselves and their products.

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Having an online presence today is far more than having a website. Social media is the order of the day, and everyone agrees that companies have to reach consumers through these innovative channels. What few people are talking about is how companies should be reaching each other using these same tools.

To most people, the term "open source" immediately conjures an image of two geeks sitting in a dark room (probably a basement) -- curtains drawn, McDonald's remains strewn across the desk, and 42 oz sodas within arms' reach -- coding away at their computers, listening to Linkin Park or a game soundtrack. People automatically associate it with endless lines of code, back-end technology, server rooms, computer science labs, and experimental (read: unsafe and buggy) technology.

In reality, open-source software provides stable solutions, created by people and for people and used by companies of all sizes. Use Firefox? That's open-source software. Google Chrome? It too is based on an open-source code. Ever look up a term on Wikipedia? The site is completely built on user-generated code and content. "In fact," says Allison Randal, Program Chair of OSCON, "chances are you're using a lot more open-source software than you know: on your computer or powering you favorite websites."

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

These are glorious days for networking. The social Web is richer and wider than ever before, and it offers a myriad of services and platforms to help us connect with each other, share our likes and dislikes, etc. Some people even say that too many such services exist, that many of them will plunge in dot-com bubble-like style.

Social networks are becoming a default way for many employees to stay in touch with friends, colleagues, and business associates, but according to a new poll by the anti-virus firm Sophos, 63% of system administrators worry that employees who share too much personal information on social networking sites will put their company's IT infrastructure at risk. A quarter of these businesses also report that they have been the victim of spam, phishing, and malware attacks via sites like Twitter, Facebook, LinkedIn, and MySpace.

In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at Google's product line adjustments, explain why you should jailbreak your iPhone, analyze the world of Enterprise RSS, and tell you how to build a Social Media 'cheat sheet' for virtually any topic. Also we review the highlights from our Enterprise Channel and Jobwire, ReadWriteWeb's new product which tracks hires in tech and new media.

Google tonight announced a reseller and accreditation program for Google Apps. Resellers, after being trained by Google, can now market, support, and customize Google Apps Premier Edition for their customers. Resellers will get training and support from Google, as well as tools for sales, marketing, and integrating Google Apps into their customers' existing architectures. Google has already rolled out a pilot of this program to more than 50 partners worldwide.

VMware Brings Virtualization to Mobile Phones

VMware, a company known for their virtualization software for the desktop and datacenter, recently announced their plans to bring that software to mobile phones through their new VMware Mobile Virtualization Platform (MVP). The software is built on technology the company acquired from Trango Virtual Processors just last month. With this new technology, you would no longer have to carry both a work phone and a personal phone. Instead, your I.T. department could just deploy the corporate phone's profile to your personal device where it would then run in a virtualized space.

The cyn.in desktop client from a company called Cynapse is a new application that brings microblogging to the corporate desktop. Powered by Adobe AIR, the client is intended to improve collaboration between teams through its real-time "Activity Stream" of events which makes communication quick and easy.

Enterprise adoption of cloud computing, SaaS, and social media (whatever you want to call it) is accelerating. This is a healthy market, in which vendors are doing well in a tough economy. As we near the end of a year that will go down in history with the words "meltdown," "panic," "crisis," and "depression" attached, it is time to celebrate the winners in this market, enterprise-focused web products that are already doing well and poised for even greater success in 2009. And if these products excite you, we invite you to subscribe to the ReadWriteWeb Enterprise Channel.

Mobile messaging is experiencing a period of record growth, according to some figures released from VeriSign earlier this week. Looking at the numbers more closely, some interesting trends emerge. Those include the use of messaging for social and political change, marketing, such as that done by U.S. President-elect Barack Obama's mobile campaign, and the use of mobile messaging for charitable donations. Other sectors experiencing significant increases are the enterprise and financial institutions. In those two areas alone, mobile messaging has seen a 115% increase in only a year's time, and much of that is thanks to the financial industry's adoption of the medium for business to consumer communication.

VMware Brings Virtualization To Mobile Phones

VMware, a company known for their virtualization software for the desktop and datacenter, recently announced their plans to bring that software to mobile phones through their new VMware Mobile Virtualization Platform (MVP). The software is built on technology the company acquired from Trango Virtual Processors just last month. With this new technology, you would no longer have to carry both a work phone and a personal phone. Instead, your I.T. department could just deploy the corporate phone's profile to your personal device where it would then run in a virtualized space.

The iPhone may have outsold RIM's Blackberry devices here in the U.S., but Google knows that getting their software in the hands of business execs still means building Blackberry apps. The company's recent offering in this arena is a new, deployable package of Google Maps for Mobile which IT admins can distribute using Blackberry Enterprise Server.

In a couple of reports released today, Forrester Research makes projections on the future of enterprise web technologies. Forrester predicts that social networking tools and internal wikis "will have the greatest impact on workplace collaboration". It is bullish too on forums and RSS, which Forrester claims "have a future in the enterprise but are currently underused". Mashups are also mentioned in the report - previously they'd claimed it would be a $700 million market by 2013. As for which technologies will decline, Forrester says that podcasts have "a limited future as an enterprise tool".

Salesforce.com was founded less than 10 years ago, in March 1999. This is hard to remember when you walk into the Dreamforce event at the Moscone and see all the companies, both large and small, proclaiming that they are part of their ecosystem. Salesforce.com, more than any other company, can claim to have popularized the SaaS concept with their catchy "No Software" logo. Today they are announcing their next step forward.