Now comes the question of what effect Microsoft will have on the way Enterprise 2.0 evolves and what roles the players that are early to the game will play in its future.

Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb!

Ozzie is Microsoft's chief architect and one of the most respected people in tech circles. Lillian Cheng will lead the Future Social Experiences (FUSE) Labs and report to Ozzie. Cheng is a luminary in her own right, leading a number of research efforts for Microsoft, including the Vista UI.

FUSE will combine three labs: The Creative Systems Group, which has been led by Cheng, and the Rich Media Labs and Startup Labs, now commandeered by Ray Ozzie.

In an email to Microsoft employees this week, the message was pretty clear about the direction the company will take with its technology development. In essence, the tea leaves say that pretty much every product at Microsoft will include social or sharing features. FUSE will serve as a resource for the product groups. In Ozzie's words:

Myriad scenarios involving the notion of 'social' have now gone far beyond communications and collaboration and are transforming experiences that are key to our customers and key to our business, in leisure & entertainment; productivity & teamwork; experiences extending how we use the OS itself.

The three groups being combined have concrete skills and code in areas where 'social' meets sharing; where 'social' meets real-time; where 'social' meets media; where 'social' meets search; where 'social' meets the cloud plus three screens and a world of devices.

FUSE Labs will bring more coherence and capability to those advanced development projects where they're already actively collaborating with product groups to help them succeed with 'leapfrog' efforts. Working closely with (Microsoft Research) and across our divisions, the lab will prioritize efforts where its capabilities can be applied to areas where the company's extant missions, structures, tempo or risk might otherwise cause us to miss a material threat or opportunity.

Microsoft's apparent deep commitment will create a rising tide for the Enterprise 2.0 movement, which is already in full swing. A number of best-in-breed applications are being used by business people. Microsoft's high-profile commitment will further fuel interest in these applications.

Part of this is just the natural order that is taking place. Corporations have historically relied on document-based systems such as Sharepoint. Web pages reflect the next extension, but they, too, are essentially a form of a document. Enterprise 2.0 is forcing a change by fitting social layers that surface information from traditional data silos. That shows no sign of slowing down. FUSE will push the effort forward in its work with the product groups. It will be a wholly different kind of approach that has its roots in IT more than in the business departments.

A Different Development Burden

Microsoft faces a different developmental burden than what faces the young best-of-breed companies that are building social applications for their business customers.These companies are building products from scratch that they can quickly change without worrying about software upgrades. Their products will continue to fill a gap for the business manager. This means that the Enterprise 2.0 movement will see a dual form of growth, both from business and IT departments.

How Will The Customer Fare?

Perhaps more interesting will be the changing dynamics for Microsoft customers. I spoke with Tim Young, CEO of Socialcast about this topic. The advantage of social technologies is their ease of use and how they fit into a line of business. Software-as-a-Service (SaaS) tools can be treated as an expense. They perform a service. Business users like that model. The applications are easy to use and affordable. They do not require an IT team to put in place.

Business users have been free to use these technologies at will. They have been pretty much ignored by the IT Department. But recently, Microsoft has been pressuring their IT contacts to upgrade to Sharepoint 2010.

People we speak to say that IT is now starting to ask business users about the social technologies they are using. IT is skeptical to some extent. They have relationships with Microsoft that are important to maintain.

But unlike in the past, business users are the early technology adopters and hold a bit of power. They have started using social technologies and are not looking back. They have crossed the chasm and are looking to employ these applications even more. The news from Microsoft just proves that the social enterprise is here to stay.

Microsoft is not in such a bad space. Companies are still heavily reliant on spreadsheets and email. Documents remain the crown jewels of the organization. Their social offering only stands to improve with FUSE now in place. Several companies, like Jive Software, are integrating their products with Sharepoint, providing an edge they previously did not have.

We expect Microsoft will play a heavy hand in how Enterprise 2.0 evolves. But the foundation has already been established to some extent without them. They have their own allies in the enterprise. Now it's just a question of how fast the culture shifts.

Should Google be worried? Some analysts think so. "This is trouble for Google," said Matthew Cain of Gartner. Google of course, disagrees.

Google, whose online suite of applications is collectively known as Google Apps, has been making steady inroads in the business world with offerings tailored to schools, nonprofits, SMBs, and the enterprise. The company currently touts 15 million Apps users in nearly 2 million companies worldwide. Marketed as a less expensive and easier-to-manage alternative to on-site systems like Microsoft Exchange, the suite has encouraged many companies to switch to their hosted solution, mainly due to ever-decreasing IT budgets which have left penny-pinching companies scrambling to find ways to cut costs.

However, pitting iNotes against Google Apps isn't exactly a fair "apples to apples" comparison. That's because iNotes' focus is just email, calendaring, and contact management. Google Apps, on the other hand, is a more comprehensive suite that includes Google Docs, an online office suite, an intranet-building tool called Google Sites, and much more. Also, iNotes only provides 1 GB of storage for their product - if you want extra, you'll have to pay. Google, however, starts you off with a 25 GB inbox.

Still, since Lotus is the lower-priced solution, that alone may be enough for them to compete. Google Apps currently charges $50 per user per year but iNotes will be only $36. Those cost savings combined with the brand recognition of the IBM name will help iNotes quickly get in the game.

IBM: iNotes Delivers More Than Cost Savings, it Offers Stability

In addition to IBM's primary focus on price, the company is also taking advantage of some very public recent Gmail outages, including one which locked out corporate customers from their email for 2 hours last month, to prop up their solution as the more stable alternative. According to Poulley, IBM has a long-standing record of running "the world's mission-critical systems for banks, telcos, and utilities...We're bringing business class services and support with mission critical reliability at a price lower than the competition."

Google Responds: iNotes is No Google Apps

Google isn't taking all this lying down, though. Dave Girouard, President of Google's Enterprise division, said that Google will learn the business of selling software more quickly than IBM will adapt to cloud computing.

Andrew Kovacs, a Google spokesperson, also noted that IBM's positioning of their iNotes product seemed to be more of a complement to their on-site solutions than it was a replacement for them. With iNotes, it appears that IBM wants to supplement their current install base of Lotus Notes servers to deliver email to both deskless workers and those who didn't have email accounts already. Google Apps, on the other hand, is designed to be a complete "rip and replace" solution allowing businesses to do away with their on-site systems entirely in favor of a fully hosted cloud product.

He also pointed out that IBM's claims of reliability when it came to their iNotes product were unproven at this point. iNotes, which is based on IBM's acquisition of a Hong Kong company called Outblaze, does not appear to offer any service level agreements (SLAs)... at least it doesn't mention any on its website. IBM confirms that's the case, saying the company "has not made any specific promises regarding uptime" but that the company has a solid history of reliability. Still, without an SLA documented in black-and-white, companies, especially those in the enterprise space, are bound to be wary.

Finally, Kovacs spoke of the various ways in which Google products interoperate with other technologies used by large companies. The Google Apps system works with Microsoft Outlook, mobile phones including iPhone, Android, Windows Mobile, and Blackberry. It even integrates with Blackberry Enterprise Server and directory systems like Microsoft's Active Directory.

In the end, though, Google says they're excited about the iNotes launch as it serves as "further validation that the future of computing is in the cloud." Having a well-respected and trusted organization like IBM offer something like this will bring more visibility to cloud computing and that is something that will be good for everyone.

Examples of Akibot in Use

To understand how Akibot works, imagine the following scenario: you post a message that reads "There will be a meeting next Wednesday morning at 1 PM regarding the new development project." In other enterprise Twitter clones like Yammer and Present.ly, only those others reading the stream of posts would see the message and would then be able to act on it, if need be. In Akibot, however, the system itself would understand the message and would create an appointment on the team calendar for you. It could even send you and your colleagues a reminder in the form of a text message or email when the meeting time drew near.

Another example goes like this: say a colleague posts a message stating "here is the latest Penske file http://xxxxxxxxx," - pointing to the resource hosted on the company's intranet. A week later, another user could ask "Does anyone know where the latest Penske file is?", and Akibot could then respond with a message pointing to the location previously posted.

Akibot can also function as a time-tracking tool. All you would have to do is post a message letting everyone know when you're beginning to work on a particular project and then post another when you're done.

The microblogging service could even update your CRM system with information about customers and your interactions with them. Again, all you'd have to do is post the information to Akibot.

How Does Akibot Work?

In order for Akibot to do what it does, it seeks out various keywords in a post, but not using simple search or in a "brute force" sort of way. Instead, it looks at the sentence structure as a whole to determine meaning. Akibot's main module is called the "preprocessor" which uses common elements of natural language processing (NLP) combined with two proprietary modules: a "contextual analyzer" and a "context>action" dictionary. The contextual analyzer take the results from the NLP module and finds the context using noun/pronoun/verb structures and then the "context>action" dictionary stores the relevant data and takes action on the item (e.g. it sends a reminder, updates your business software, etc.)

Because Akibot understands natural language - that is, the way people naturally speak - end users posting their messages don't have to use any special syntax in order for Akibot to understand them. However, if you do end up posting something Akibot doesn't understand, it will just ask you to explain and then learns from that explanation so it never has to ask again.

Even Simpler Than Twitter?

There are a few things that Akibot does differently than Twitter. For example, there is no "follow" functionality. By default, everyone follows everyone else, but can "opt-out" from following certain other users if they wish. Since Akibot is meant to be used within a single company, this makes sense. The system is also designed to be uncomplicated so there are no groups, no tabs, no browse functionality, and no search.

Like Twitter, though, Akibot supports private messages, but no special syntax is required here, either. To create one of these types of updates, a user simply clicks on "private" when posting.

Still in Private Beta

The company is still brand-new and there are no exact launch dates yet regarding when it will become publicly available. A lot will depend on the feedback provided by the initial crop of beta testers. Also, if Akibot was to receive funding (they have none now), development could proceed at a faster pace, notes Marcel.

At the moment, the company is considering offering Akibot for free for up to three users and then any additional users would cost $1/per user per month.

If your company wants to join the private beta, you can sign up to be considered on Akibot's homepage under the "Signup" option.

The Google Apps Premier Edition includes Google's Gmail, Docs, Sites, and Video for Business services, as well as numerous tools for migrating from other email services and enhanced security features.

With this, Google is clearly pushing for a wider adoption of Google Apps in the enterprise. Google could probably support these customers itself, but having a network of local sales forces and support staff would be costly and probably not something that Google would want to undertake in this volatile economic climate.

Resellers will get recurring revenue for as long as the customer uses Google Apps and will be getting the service from Google with a 20% discount, which is about $40 a year per seat.

Why electronic fax instead of faxing using a good old 'All-in-one' fax/printer/scanner machine? Well for one, it's more convenient for many people to send and receive faxes by email, which is what electronic faxing enables. Also, electronic faxing allows you to get an international fax number. And electronic faxing doesn't tie up your phone line. Bottom line: so many of the basic tasks any business has to deal with these days can be more efficiently done over the Internet; and faxing is no exception.

I asked the friends of RWW on Twitter today which solutions they recommend.

Several people suggested efax.com - and that's the one I signed up for, given that it has a 30-day free trial. It's $12.95 per month from then on, which is a bit of a premium on the other services mentioned in this post. But efax.com appears to be the market leader in this niche.

efax.com is a nice, simple web solution for faxing. There are no real 'web 2.0 frills' to it - no collaborating with other fax users, no rating faxes, no commenting on faxes, etc. It actually sounds a bit silly to suggest those features in this context. Because let's be honest, electronic faxing doesn't need any of the trendy 2.0 features - faxing over the Web is a simple and direct service that people will actually pay for.

$12.95 per month is about half the price of a basic Basecamp project management account. Although you could buy a fax machine for a one-off price of $100, so in reality you are paying a premium for the convenience of faxing over the Web.

What other electronic fax solutions are out there?

salimmitha tweeted that "the best one which i have used for ages is Maxemail - and you can easily get a US fax number - love it"

Dan And Jennifer said that "we've been using RingCentral for a few years, it's inexpensive and it just works; actually it's fax AND voicemail w / call forwarding."

Bill Mitchell suggested Faxzero.

Other options include send2fax.com, FaxMicro, smartFax, Data On Call, TrustFax and FaxItNice.

The pricing of all these services starts at around $10-15. There are a couple of free providers, but they put ads on your faxes - not a good look if you're running a business and using the service to send signed contracts. $10 per month seems reasonable for an electronic fax service and there's definitely still a business need for it.

Do you electronic fax and if so which service do you use?

UPDATE, 19 March 2009: We have updated our post to use the term 'electronic fax', rather than the term that was previously used, due to a legal letter we received.

What's even better is that you can click on the notification in the Activity Stream to see all the relevant details. If the item was an image, for example, you can preview it or download the original. For blog posts and wiki pages, you can click to read the item that was updated. Plus, you can download any files that have been added straight from the Activity Stream to your desktop.

However, the cyn.in desktop client isn't just about automated notifications - it allows for those personal updates, too. But this is the enterprise, mind you, so we're not calling them "tweets" here - they are "status updates" instead. Guided by the prompt "What are you doing?" anyone can quickly set their status update which is then sent into the Activity Stream to update everyone else.

Taking a page from Jaiku's book, the client also includes a threaded discussions feature. Any item in the stream can be commented on whether it's an automated update or a personal status update. The replies can be viewed in a pop-up sidebar to the right of the original Activity Stream, just as with photos, wikis, and blog updates. Like FriendFeed, when someone comments on an item, that item bubbles up to the top so everyone is immediately alerted.

As any Twitter user could tell you, no microblogging product would be complete without search, and cyn.in is no exception. When you need to find something that had been posted before and has since fallen off the page, you can enter in a query straight into the desktop client itself. The results returned are ranked for you according to the percentage match and you can scroll through them just as you can with the Activity Stream.

The cyn.in client is beautiful implementation of how microblogging could (and perhaps should) work for businesses, but it's the client's integration with the cyn.in team collaboration suite that makes it so worthwhile. Of course, the decision to move away from your company's current collaboration suite is not one to be made lightly, so you should review the suite's features before deciding if it's right for you.

Other enterprise microblogging clients include Yammer, Present.ly, and Status, but none offer an integrated collaboration suite, too. Cyn.in is open source, but it can also be purchased as a hosted service or as an enterprise appliance.

The multi-million dollar question of course is: can a virtual world ever be a serious enterprise tool, or is it destined to remain merely a fun thing that powers Coca-Cola's website? Forterra's report at least shows glimpses of how enterprises can use virtual worlds.

Let's quickly explain what Forterra does. Its main product is OLIVE (On-Line Interactive Virtual Environment), which it describes as "an open, distributed client-server platform for building virtual worlds". OLIVE features an API, licensable 3D content, 3rd party system integrations, and tools to create and edit virtual world content.

Virtual Worlds Compared to Web Conferencing

Forterra includes this graph in the report, comparing virtual worlds to audio and video web conferencing:

If the graph is to be believed, and we must remind you that it was created by a virtual worlds vendor, then virtual world technology isn't much more expensive for enterprises to deploy than web conferencing. The last two challenges listed for virtual worlds though are pretty key: "proven effectiveness" and "easy entry for employees". The Forrester report had suggested that usability in particular was an issue. To be fair, Forterra acknowledges those challenges and more in the report.

How ACS Tested Virtual Worlds for Training

The two use cases Forterra conducted, with Accenture and ACS, concluded that there was interest in exploring the technology more for business use. ACS, which is a $6.2 billion FORTUNE 500 consulting company with 63,000 employees, tested Forterra's technology for virtual training with one of their big 4 accounting clients who have extensive global training requirements. One of ACS' testers commented that they "see this [virtual worlds] becoming even more of a viable option for training with the advent of the next generation of network speeds and the continued increase in the capability of computers. The graphics will only become better and the world more immersive -- and with those changes, an even better fit for distance/remote learning."

Another comment from ACS was that "while 3D learning may not completely replicate the effectiveness of a face-to-face experience, companies will be challenged to consider that for some course topics, a slightly reduced effectiveness is worth the savings, risks, and work efficiency gained through deployment of learning in 3D." [emphasis ours]

Conclusion: Watch This Space

So enterprises are becoming more interested in virtual worlds. The pilots showed that there are still challenges deploying the technology, but even so it is seen as a cost-effective future option for training and collaboration.

Although we still aren't seeing major deployments within enterprises - and there is no indication in Forterra's report of this changing in the near future - it's a space to watch in 2009-10.

We have some reservations about the findings of the report - and to prove our point in this post we check out a good and bad example of corporate blogging, from Dell and the Walmart blog respectively.

The report stated that regular blog readers and bloggers trust company blogs a little more, and those that trust corporate blogs are more likely to trust other media. Consumers are skeptical, says Forrester, because they view corporate blogs as unbalanced. So their advice is: if you're a company thinking of starting a blog "about your company and its products", you probably shouldn't bother. For those companies that already have blogs, Forrester says that "if your blog generates leads, links, positive reviews, buzz, or PR, it's probably worth keeping." Otherwise shut it down.

The Forrester report was noted by the Blog Council, an organization which is focused on "the business of blogging and social media at the corporate level." The council listed a number of its own member blogs which they (naturally) regard as trustworthy:

• Rubbermaid
• Microsoft
• AccuQuote
• Analog Devices
• Cisco Systems
• Coca-Cola
• Dell
• Direct2Dell
• General Electric
• General Motors
• Graco (Newell Rubbermaid)
• Intel
• Lenovo
• Mayo Clinic
• Molson
• Nokia
• Orange Business Services
• Petro-Canada
• Pitney Bowes
• Robert Wood Johnson Foundation
• Rubbermaid
• SAP
• Sharpie (Newell Rubbermaid)
• Walmart
• Wells Fargo

Our Take

The Forrester report seems to be having its cake and eating it too - if your corporate blog is successful and meets its goals, keep it going; if it doesn't, can it. But that is true of any blog, corporate or not.

To the larger point of whether corporate blogs are trustworthy, it depends on so many things that it's difficult to make a sweeping judgement. For example, I trust some Microsoft blogs more than others - depending on the person blogging and perhaps even the department they work for. It depends on the style of blogging, the content that's published, the way the blog is promoted, and so on.

It also depends on the brand of the company itself. Let's take Walmart as an example. It's one of the corporate blogs listed above by The Blog Council. It's fair to say that Walmart isn't the most loved brand in the U.S., so I'm probably less likely to trust its corporate blog as a result. The style of blogging unfortunately doesn't do any favors to Walmart either. Would you trust the following product recommendation from Walmart's Checkout blog?

"As you know, I am an Apple fanatic, but this deal even has me looking twice. Our computer buyer has put together this!

The Blitz ad says $350 but Santa called and challenged him to do better. So now Sam’s is at new price of $345 and an additional $20 case value is included. This is an 8.9" WSVGA Acer CrystalBrite TFT LCD (1024 x 600) with an Intel Atom Processor, 1GB Memory, 120GB Hard Drive and a Crystal Eye Webcam. WOW. That information tells me that Sam’s really put together a great item for our Members! This unit is great for surfing the net, e-mail and is a nice netbook."

Clearly the above product recommendation is insincere and not to be trusted, which makes it less likely that I'll trust other Walmart blog posts.

But there are much better examples of corporate blogging that I would trust. For example this post at a Dell blog:

Yes it pimps a Dell product, but it's not looking to 'put one over you' as reader. This particular post is recommending a Dell social shopping app that might be useful to its customers, so it's information that readers of the Dell blog probably want to know. Also helpful is its quotation of genuinely interesting and relevant external content, and asking the readers for their suggestions. It's the little things like that which lead to trust. If all Dell blog posts are like that, trust would build pretty quickly among their readers.

Conclusion

The Forrester report in the end is a little unsatisfactory. Trust has to be earned and some corporations are actively making the effort to do that. As a result, there are some corporate blogs that you trust more than others. To claim that corporate blogs are the least trustworthy information source on the planet seems unfair - and untrue in many cases. This is one instance where the stats don't tell the full story, in our view.

If you're a company wanting to find out how to do corporate blogging the right way, there are many great blogs that cover this - a couple of ones we recommend are the blogs of Debbie Weil and Jeremiah Owyang (who happens to work at Forrester and who has a post up on the report).

What do you think? Do you trust corporate blogs?

Image: gtmcknight

A company called FaceTime Communications, based in Belmont, California, recently introduced their new inspection and classification technology called "ACE," which simply stands for Application Control Engine. This patented security technology is capable of scanning a network and identifying more than 1400 Web 2.0 applications and more than 50,000 social networks widgets distributed by sites like Facebook, MySpace, and Orkut.

Scanning for rogue applications on the network is nothing new for I.T., but what's interesting about FaceTime's ACE technology is its focus on scanning for the technologies that often fly under I.T.'s radar: web apps.

The Danger of Web 2.0 Behind the Firewall

As we've mentioned before, I.T.'s failure to adapt to the changing needs of their user base, now younger and more digitally savvy than ever before, has led to a lot of self-provisioning of the easy-to-use applications found on the web. These tools can include anything from Facebook groups to standalone apps like the SharePoint-lite team pages found on Google Sites.

Of course, when users become their own I.T. department, they're unknowingly introducing inherent risks into the previously hardened network infrastructure. Just because a web app is easy to operate, that doesn't make it safe and secure for enterprise use. As users upload and share sensitive files through these unapproved backchannels or have business-related conversations through web-based IM chatrooms, they might not only be putting their company's data at risk, they could also be breaking various compliance laws as well. 

The Difficulty of Monitoring Web Apps in the Enterprise

For I.T., the challenge is keeping up with the barrage of new web apps out there and shutting down those that present a threat. In an independent study commissioned by FaceTime Communications, 62% of I.T. respondents said that there were eight or more Internet applications installed on their enterprise networks - a 300% increase over the first study conducted in 2005. More importantly, the respondents noted that about one-third of their users downloaded the applications they wanted to use - regardless of company policy. Those apps were a mix between apps for business and those used for personal reasons.

I.T. has traditionally struggled to shut down many of today's web applications because they are not all strictly browser-based. Knowing that their adoption rate is dependent on behind-the-back installs on company desktops, many of the apps make sure they can't be blocked by a URL signature. The apps may also masquerade themselves as HTTP, FTP, SMTP and Telnet traffic while exhibiting evasive techniques that help them penetrate the company firewall and escape detection by the current crop of Unified Threat Management systems.

With FaceTime's ACE, though, more than 1,400 of these web applications can be identified and even more social networking widgets can be isolated, too. Those apps can be discovered and shut down regardless of the port, protocol, or evasive technique they use. In addition, the ACE software developers kit (SDK) allows third party solution providers the ability to extend their offerings in order to help their customers manage instant messaging, peer-to-peer file sharing, social networking, Web 2.0, voice-over-IP, anonymizers, IPTV, multimedia, games, virtual worlds, and unified communications. 

What This Means for Enterprise 2.0

If FaceTime's ACE or other similar technologies become a mainstay in the enterprise I.T. toolkit, the explosion of Web 2.0 for business use, a trend typically called Enterprise 2.0, may be dealt quite a blow. The only Enterprise 2.0 apps that will succeed given that scenario will be the ones that worked with the I.T. admins from the very beginning to assure them of their safety. The apps reliant on a slew of the company's rule-breaking users for adoption, however, will be out of luck. Perhaps being sneaky may not have been a great business model after all.

The company says that creative professionals like the service because it can handle large files, is compatible with 400 different file formats and doesn't require software to be installed. There's also a mobile version, including for iPhone. The system is most likely to be used as a replacement to email or FTP, given that its main benefit is being able to send and collaborate around large media files.

MuseWorx has a free, entry-level version, a digital asset management tool with 100 MB of storage. It also has a partner network, through which it distributes the product. Museworx runs on Windows, Mac and Linux - the only other technical requirement is Adobe Flash 9.

Our Take

Essentially MuseWorx is an asset management system for creative professionals. We're not so impressed with the term "marketing OS", which seems fairly meaningless. You could argue that using the term "cloud computing" is also nebulous, although founder David Fritsche makes a good case for it in his blog Cloud Computing for Marketing.

MuseWorx claims to be "the first marketing automation system to leverage cloud computing" and in October it reported having more than 250,000 users. So whatever you think of the marketing claims for the product, it seems to be successful so far. Tell us what you think in the comments.

With the new SynchroLive Communication platform, the service is now more scalable while keeping all live communications synchronized, no matter whether you're sharing audio, video, files, or web pages. This was one of the areas where Dimdim stumbled in the past. When we used it here at RWW for sharing our desktop with our readers during our testing of Chrome, the audio and video weren't matching up. That problem is, supposedly, no more. (We'll have to do another live demo and find out!) Says the company, the platform now makes it possible for five audio streams to be recorded, where before Dimdim only supported recording one.

The platform also allows for the new co-browsing feature to work. With this, a presenter can share their web browser with viewers who can then also be made presenters in order to browse along with the original presenter. The co-browsing allows for scrolling up and down, but does not track mouse movements, so it is not as good for using your mouse to point to an element of a web page. However, when you just want to share material on the web with a group - say, for example, a professor teaching remote students, it would be a good solution.

Open Source Dimdim, "Liberty"

Also launched today with the release of Dimdim 4.5 is the launch of "Liberty," the Open Source Community Edition of the new commercial hosted version. Liberty's complete source code will be made available under a GPL3 license with no limit to the number of attendees, meetings, or mashups that can be created. Liberty is also available as a downloadable VMWare Virtual Appliance.

The Open Source version also integrates with other web applications, including:

• Zimbra: Dimdim now offers a free zimlet for Zimbra's open source email system;
• Moodle: Dimdim is integrated with version 1.9 of Moodle's Course Management System;
• SugarCRM: Dimdim is integrated with the leading open source customer relationship management system,
• Claroline: Dimdim is embedded within with the collaborative learning environment.

More Enhancements

Those who have used Dimdim in the past will notice some subtle UI changes in the newest version including a smaller top frame and revamped menus on the left. Drop-down arrows have been added to those menus for easy access to files and shared web pages, too.

In the future, Dimdim will also allow for skinning changes and templates. Because Dimdim's service-oriented architecture is composed of a handful of different services (screen sharing, audio streaming, video, etc.), the platform makes it possible to use customize the look and feel of the Dimdim interface and create a template just for your needs. If you're only sharing web browsers, for example, you could turn all the other features off. The templates created by Dimdim users could then be shared with each other. Dimdim says these new features will be available sometime early next year.

In addition to the no-cost Open Source version, Dimdim will continue to offer a free version for meetings with 20 or fewer people. Dimdim Pro 4.5 starts at $99 per year for unlimited meetings plus video chat.

Salesforce wants to be the dominant cloud platform for business. Their view is that computing has seen two waves: the first was the mainframe, and then the PC client server, and now the third is cloud computing. They have been consistent about this since their inception in March 1999, so this is no recent bandwagon hopping.

2. They Have a Good Shot at Meeting This Ambition

They have a powerful mix of capability and relentless focus. They have the resources -- cash, cash flow, clients, track record, management team, and so on -- needed to execute on this vision. Their competitors are bigger, but Salesforce has the advantage of focus. They are pure play, and they have no legacy to protect.

3. They Are a Marketing Machine with Flair

Having attended a few big rah-rah events, such as Java One, I see that Dreamforce compares well on scale, details, and flair. Its messaging and visuals were consistent and powerful, and everything just worked well. This all costs a lot of money (which relates to the next point), but that money has to be well spent, and they seem to be doing that. The presentations had real flair and humor. Benioff knows how to be controversial to get press. They are a billion-dollar business that still acts like a start-up. Even the music was good.

4. Their Biggest Issue Is Maybe Price

There are many lower-cost competitors to their base CRM application. Now that SaaS is increasingly accepted, due in part to Salesforce's evangelical marketing, smaller competitors spending a tiny fraction of what they spend on marketing can undercut them. Their most visible competitor is Zoho, and it does not look like Zoho is going to shy away from this battle, and they have staying power. So Salesforce is fighting on two fronts. On the one hand they are competing with Oracle and SAP for big enterprise accounts. On the other hand they are fighting low-cost competitors, such as Zoho. This will require all their marketing and management skills.

5. They See Today's Troubled Economy as Their Moment to Win Big

They got their early big traction in the last downturn around 2001 and 2002 and have never looked back. They are greedy while others are fearful. They spend more, grow, and hire, while other firms lay off people. The basic economic advantages of cloud computing, such as lower capital expenditures and a faster time to market, resonate in a downturn to the point that they overcome the resistance of conservative buyers to cloud computing.

6. Their Vendor Eco-System Is Making Money and Acting Bullish

Salesforce knows that this matters. This is the lesson they learned from Microsoft. Will they move into the spaces currently occupied by vendors? Of course they will. Vendors will have to be agile; that is just how the game works. But today, in these tough markets, we see vendors that are profitable, growing, hiring, and raising money. The winners in many segments are being defined now. It is a great time to be an entrepreneur in this space. Salesforce knows how to leverage all its capability to make a few winners do very well and then promote that success big time, thus inspiring others to come on board.

7. They Believe That Good Software Design Matters to the Core Economics of Cloud Computing

They refer constantly to their "multi-tenant kernel," which sounds very techie for a such a marketing-driven company. It does appear that they are not suffering from the scaling and reliability problems that we have seen affecting consumer Web 2.0 ventures such as Twitter and Facebook.

8. They Also Know How to Partner with Big Companies to Make Themselves Look Bigger

They wheeled out large companies, such as Google, Facebook, and Amazon, as partners. The message was, "We are at the center of an eco-system with big partners." This makes large conservative enterprise buyers feel comfortable.

9. Focused Research and Development

They have a predictable and focused R&D plan, with a major theme each year. This again makes large conservative buyers feel comfortable: they know what to expect.

10. They Will Need to be Careful About Usability Issues

They are adding so much functionality and so many partners that they face the danger of users getting confused and going to simpler point solutions. That "hairball-of-complexity" problem bedeviled Microsoft as it grew fast, but Microsoft enjoyed a lock-in that Salesforce cannot count on. The SaaS world is naturally lock-in resistant, with low switching costs. There is no sign of this being an immediate problem for the company, but it is something they will have to look out for.

See also our most recent story about Salesforce: Salesforce.com Says Hello World.

Among other things, Millennials would prefer to use instant messaging, text messaging, and RSS feeds to communicate with their clients and customers, though very few companies currently support these technologies. The report also highlights that a lot of employees are simply bypassing corporate IT departments if those don't offer them the services they need.

One of the most interesting results of this study is that this difference between expectations and reality has led over a quarter of the employees surveyed by Accenture to use technology that is unsupported and unsanctioned by their corporate IT departments. Almost half of all Millennials who use social networks, blogs, vlogs, or Twitter do so without support from their IT departments (and often against the IT policies of their companies). Millennials also see no problem with using unsupported mobile phones or instant messaging services at work.

Interestingly, a quarter of those who use online collaboration tools and open-source software also do so without support.

A staggering 60% of the employees surveyed by Accenture argue that they are unaware of their companies' IT policies or that they are simply not interested in following them.

The End of Email?

The report also highlights that the slow shift away from email as a preferred way to communicate continues. While older Millennials still spend around 9.5 hours a week writing and receiving work-related emails, younger Millennials in the workforce only spend about 7.7 hours on email. In contrast to this, high school and college students only spend about two hours a week on email and clearly prefer instant messaging, text messaging, or social networking sites to talk to their friends.

Of course, these are also exactly the forms of communication that most employers are not supporting yet.

Choices

The Accenture report argues that, in the long run, companies will have to adapt to their employees' technology preferences. After all, over half of the respondents in this study (52%) said that a company's use of technology was a major factor when they select an employer (though the current economic climate might turn this into a luxury for many employees).

This report definitely makes it clear that IT departments can either choose to adopt some of these technologies, or they will risk that a large number of their young employees will simply go rogue.

The "Etelos Platform Suite" is squarely aimed at Enterprise. Etelos Founder and CEO Danny Kolke said in the announcement that "our larger partners want the opportunity to have their own marketplaces and tools to manage distribution channels." He also noted that large partners now have applications "that they need to move to the web for implementation and scalability."

This is precisely what IBM recently told us, when explaining why Big Blue is now making serious moves in the browser. IBM told us that their customers don't want to do installs anymore, that they want the rich experience that desktop apps have traditionally provided - but they want to have it in the browser. IBM is the biggest software services company in the world for enterprises, so if they are moving applications to the browser - it's clearly what most big enterprises want these days. Therefore we think this is a very smart move by Etelos, one that is sure to find good demand from enterprises.

Although the terminology is a bit confusing (over-use of the words 'platform' and 'SaaS', for a start), it's worth breaking down what makes up the Etelos Platform Suite. According to Etelos, it consists of four key products:

• SaaS Application Platform: Technology that enables traditional ("shrink-wrapped") software to be distributed as Software as a Service.
• SaaS Marketplace Platform: Easily managed Marketplace that integrates licensing, billing and account management that is designed for Web app distribution.
• SaaS Distribution Platform: Turnkey Marketplace with a company's products or services integrated into it.
• SaaS Syndication Platform: Application developers can publish their app via a network of distributors.

We will continue to track what innovative startups like Etelos, and bigcos like IBM, are doing in the Web Office space. See ReadWriteWeb's Enterprise channel for more news and analysis on these trends.

Oliver Young, an analyst at Forrester Research, stated that despite there being a lot of buzz about the consumer market for web 2.0 applications, "the greatest opportunity today for vendors is in the business-to-business collaboration space".

For the technologies that Forrester is most bullish on, social networking and wikis, the report stated that the "cultural resistance" to social networks will "eventually break, allowing workers to connect with like-minded colleagues and enabling a collaboration channel that previously didn't exist in the enterprise." On wikis, Forrester noted that users have already reported success with wiki projects and it expects this to grow even more. Wikis are most successful, said Forrester, when sponsored by business leaders and connected to business processes.

Forrester estimated in April that the enterprise 2.0 market will hit $4.6 billion by 2013. They also predicted in October that enterprise 2.0 apps will fall dramatically in price. So while the overall value of enterprise web applications will increase, the amount vendors charge for them is expected to decline over time.