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Web Trends

The Age of Mega Content Sites - Answers.com and Demand Media

Two companies that produce massive quantities of new content every day, Answers.com and Demand Media, are rapidly moving up the list of top U.S. web properties, as measured by comScore. Answers.com has risen from #26 to #13 in just two months, and Demand Media has risen from #24 to #15 in the same time period. Is the fact that these sites produce so much content, and are quickly gaining in popularity as a result, cause for concern about the future of the Web?

As Facebook Ages, Gen Y Turns to Twitter

Facebook is getting old. No, people aren't getting tired of it, it's actually getting old, as in its population is aging. In May of 2008, the median age for Facebook was 26. Today, it's 33. So where are today's college students hanging out now? Well, to some extent, they're still on Facebook. Surprisingly though, they're also headed to another network you may have heard of: Twitter.

Amazon Turns Twitter into a Marketplace - Are You Concerned?

This week, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the email, participants can generate "tweetable" links to any Amazon product after first logging into their Associates account. After updating Twitter, any person who clicks through on the link and makes a purchase will earn the participant referral fees payable through the Associates program.

Thanks to Mozilla, Web Gets Less Ugly, Good Type Gets Machine Readable

Recently, a consortium of type designers and web designers have gathered around a new font format specification called Web Open Font Format (WOFF). The format would allow more typefaces to appear across the web and to be readable by both humans and search engines. With support from Mozilla announced with the release of Firefox 3.6, the question of web fonts might be satisfactorily resolved in the near future.

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

ReadWriteEnterprise

Our channel ReadWriteEnterprise, devoted to 'enterprise 2.0' and using social software inside organizations.

Enterprise 2.0: Declaring War Does Not Work

At the Enterprise 2.0 conference this week, Andrew McAfee made a few points about the approach to enterprise technology and how it might be changed. McAffee, of the Center for Digital Business, MIT Sloan School of Management, is considered the father of Enterprise 2.0. His views reflect how Enterprise 2.0 is evolving but still with a fair degree of resistance for its adoption.

ReadWriteStart

Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

Enterprise 2.0 LaunchPad: Newbies Take the Stage

At the Enterprise 2.0 Conference, we witnessed some of the enterprise community's brightest new stars. Enterprise 2.0 Launchpad offered early-stage companies a chance to shine. In a gong-show like presentation series, the four finalists took to the stage to battle it out for the title of best newcomer.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

Discovering Great iPhone Apps: 5 Recommendation Services Compared

The iPhone App Store is a blessing and a curse. It's one of the best things about the mobile platform, but it's so popular that finding great new apps to download can be a real challenge. Where there's a monetizable pain-point, services will flower! Enter a variety of new iPhone app recommendation services that aim to point you toward your next download and pocket the affiliate fees for paid apps.

Below we've posted a chart comparing the features of 5 new services for iPhone app discovery.

The New MSN: Will More White Space and Local News Make You Visit It?

Microsoft announced this week a radical redesign of its MSN homepage. Today's MSN homepage for the US market is a busy mix of ads, hundreds of links and some customizable local news and weather widgets. The redesign, MSN's first major redesign since 2004, puts a new emphasis on search, local news, video and integration with social networks. The new page features more white space, a tabbed design and a new MSN logo.

The Very Strange Story of the Startup That Says It Made $10m Before Launching

Ben Behrouzi came from the shadowy Lead Generation business, but some people in that field said he played too dirty. Now he's got a real-time search engine that just came out of beta today, called Leapfish, and he says the company will already report $10 million in revenue this year despite having barely launched to the public. This is a strange story, so consider suspending your disbelief so you can see what Leapfish has to offer.

PayPal's X: A Platform to Pick Your Pocket

After waiting for two months for PayPal to release its much-anticipated platform, the day finally arrived for PayPal X. ReadWriteWeb first covered the company's announcement in late July and this week, at San Francisco's Concourse Exhibition Center, developers and press people waited with baited breath to see what was earlier described as a "platform as ubiquitous as the electrical outlet."

Ribbit Launches Google Voice Challenger

Ribbit announced this week the launch of Ribbit Mobile. Ribbit Mobile is a cloud-based VoIP telephony service that brings together web-based calling, smart call routing and voicemail transcriptions. It is hard to look at Ribbit Mobile without comparing it to Google Voice. Just like Google Voice, Ribbit gives users a new phone number or they can use call forwarding. Ribbit Mobile also has quite a few features that Google doesn't offer, including the ability to make calls from within the browser.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

The tech sector is subjected to the same indignities, beginning with a new enterprise search product from our friends at Google, who insist that users will stay on your pathetic website for about eight seconds unless they find exactly what they're looking for. And how ever shall they find it? Google Commerce Search, of course!

Here's a prematurely festive and depressingly commercial demo video:

Sure, it'll make users happier by decreasing the keystrokes between rabid greediness and commercial satiety, but at what cost? That's a factor you'll have to contact Google to actually learn about; pricing is not available online.

It's dirty electronic retailer ROI powered by Google - happy holidays. Webinars are coming to a monitor near you on November 12, November 17, and December 3.

With Xobni Enterprise, I.T. admins can manage the deployment and permissions surrounding the plugin's use via a web-based portal that provides access to user's profiles as well as a groups management feature. By placing different subsets of users into groups, I.T. can deploy custom versions of the plugin to different users. For example, everyone company-wide may get a plugin that offers LDAP integration, but only sales professionals would receive the version that connects to Salesforce. Admins can also choose to "switch off" other previously default integrations such as the Facebook and Twitter extensions.

To push the plugin out to end users, Xobni Enterprise offers an MSI file and registry settings that can be modified as necessary.

Extensions for Salesforce, SharePoint, and More

At launch time, Xobni's Solution Provider Program has partnered with a number of Enterprise vendors to provide extensions and integrations for their new system. The current list of partners includes Atlius Consulting, Cogent, Echo Lane and Interdyne BMI, which help Xobni integrate SharePoint, Microsoft Dynamics and Salesforce CRM platforms among others.

The new service also comes with an Extensions Software Development Kit (SDK) which allows in-house developers to write their own extensions to integrate other platforms beyond those which are currently available. Xobni suggests this SDK could be used to deliver company news and information from an internal corporate portal, specific business application, or any other web service.

Other Features

Another general enhancement available with this version of the plugin is Xobni's expanded search capabilities that allows users to search calendar appointments, tasks and archived PST files. The search feature includes advanced filters which let users find results by limiting searches to email contents only or the To:, From:, and  or Subject: fields of their email messages. Users can also access their entire contact database from the auto-complete field in Outlook's "Compose" window.

Pricing

The company webpage for Xobni Enterprise does not include any pricing information, only a link to "Request More Info" from the company. This is likely because each Xobni system is being somewhat custom-built in terms of price because there are additional costs to run the pre-defined extensions created by the company. Depending on which extensions a company chooses to deploy and however many users will be using them, the overall cost of the Xobni Enterprise system will vary. However, the company informs us that the system starts at $30 per user per year with volume discounts available.

Xobni has seen over 3 million downloads of their plugin, including both free and paid versions, since their initial debut. This new offering represents the second revenue stream for the company, the first being the launch of Xobni Plus, a premium version of the plugin that sells for $29.95. They also claim to have a presence in 80% of Fortune 500 companies thanks to employee adoption outside of the traditional I.T. infrastructure, a trend known as self-provisioning and one that has steadily increased over the years.

Companies looking to maintain control over what their employees can do on their company computers often end up having no choice but to purchase the enterprise services provided by the startups their employees are already using in order to once again centralize control within I.T. If Xobni's adoption across the enterprise is as strong as they claim, they may soon have several companies looking to implement the Xobni Enterprise Service so they can do just this. Other companies may be tempted to try the product for the first time now that it offers I.T. friendly tools and enterprise level support.

More information about Xobni Enterprise is available here on the company's website.

Weebiz seems to be going full speed. In just a few months, companies around the world have registered and started to use Weebiz' business center as an easy way to improve their business relationships and promote themselves and their products.

As promised, Weebiz has announced that first-class company accounts will be available this October. All scores from free accounts are being recorded and will be transferred to upgraded accounts.

Why offer this kind of prize?

First, it's a good way to say thank you to our members. Secondly, because Weebiz is a business community, throwing in a little competition certainly doesn't hurt.

According to CEO João Santos, "The €1 million challenge is our way to recognize the importance of our members. We want to recognize their importance to us and show them that Weebiz is all about them."

Santos invites all companies to register on Weebiz, fill out the application, and take the challenge.

Having an online presence today is far more than having a website. Social media is the order of the day, and everyone agrees that companies have to reach consumers through these innovative channels. What few people are talking about is how companies should be reaching each other using these same tools.

Some business fairs occur annually, some every other year, but none at the time of your choosing. Moreover, they are expensive and require complex PR and marketing to be minimally effective. Online directories, on the other hand, are usually free and work around the clock all year long. However, we are living not in the age of information but in the age of information overload. In directories, your company quickly gets lost, buried beneath a ton of competitors.

The ideal solution to drive business networking to the next level would have to be inexpensive and permanent, while allowing your company to stand out from the crowd, establish real connections, share industry and market information, promote your products and services, and discuss and execute business opportunities.

Of course, some may argue that companies can't really have "friends" in the traditional sense. So, why use the social networking concept for companies? Take Weebiz and ReadWriteWeb, for instance. Weebiz is one of ReadWriteWeb's sponsors, which means we have a relationship. So, while saying that we are friends may be an exaggeration, we are definitely connected in a relationship. These are the kinds of connections Weebiz leverages, along with many other kinds of business relationships, such as clients/suppliers and so on.

One other question that is asked is, Why would I need a network for companies if I already have a professional network. Well, for starters, people can change positions and move to other companies, and when they do, they take their networks with them. On Weebiz, the network, clients, partners, and suppliers remain with the company, independent of whoever manages the company's profile. A network nowadays is regarded as a valuable, even priceless, asset. The idea behind Weebiz is to put this asset in the hands of the organization as a whole, instead of an individual.

By connecting to clients, suppliers, and partners on Weebiz, companies indirectly connect to many other businesses and find many other potential relationships as well. The result is a vast network in which opportunity flows. Weebiz simply leverages your connections and brings the power of social networks to your business.

Visit us at www.weebiz.com or check out our lessons for business men in a public toilet and tell us what you think.

In reality, open-source software provides stable solutions, created by people and for people and used by companies of all sizes. Use Firefox? That's open-source software. Google Chrome? It too is based on an open-source code. Ever look up a term on Wikipedia? The site is completely built on user-generated code and content. "In fact," says Allison Randal, Program Chair of OSCON, "chances are you're using a lot more open-source software than you know: on your computer or powering you favorite websites."

Author: Ravit Lichtenberg is the founder and chief strategist at Ustrategy.com -- a boutique consultancy focusing on helping companies succeed. Ravit works with CEOs, marketing groups, and social media managers to craft customer-centric engagement strategies that result in higher customer value, stronger customer community, improved monetization, and higher profitability. Ravit authors a blog at www.ravitlichtenberg.com.

What Is Open Source?

"The ideas behind open source are about freedom," continues Randal, "that people should have certain basic rights in the software that they use, the same as every other part of life. It's about people's rights to create things they're passionate about."

Mozilla's founders, who spawned Firefox, walked away from the ashes of Netscape with a desire to change the Web browsing experience. Drupal and Joomla are content management systems that enable unlimited options in website building and publishing. Remember how difficult it used to be to build your own website? Now building one is free, open to all, flexible, and extendable: anyone with a passion or idea can build for it, and numerous companies are taking Drupal and Joomla and building easy-to-use website templates that anyone can use, no programming needed. Don't want to pay for Microsoft Office? You can use OpenOffice for free -- it will serve most of your needs.

In essence, these projects, developers, and organizations address mature, business-critical issues in better, faster ways. This form of crowd-sourcing enables businesses to use solutions that would otherwise have required a lot more time and/or people to develop at a much higher total cost.

Open Source Is Evolving

You may have heard the phrase, "Open Source is free as in speech, not as in beer." This phrase refers to the notion that while everyone can freely start and contribute to any project, the actual use of open source solutions may still come with a price tag -- often for services and additional product layers that a company bundles with the open code. But for corporations that already spend millions of dollars just to keep the lights on, investing in open source increasingly makes better business sense. For the CIOs and CTOs of these companies, it's not about the price tag of each solution but rather about the total cost of ownership over time, especially in a downturn economy.

In a study conducted by Gartner and reported by Matt Asay at CNET, CIOs reported they have increased investment in open-source software and decreased investment in proprietary software. CIOs reported that by investing in open source they were able to do the following:

• Reduce costs by 87% (while meeting or exceeding expectations),
• Improve quality by 92%,
• Ease integration and customization by 86%,
• Quicken pace of innovation by 82%,
• Improve support by 84%,
• Increase standards compliance by 91%,
• Decrease time to market by 82%.

Michael Fauscette, Group Vice-President of Software Business Solutions at IDC, recently highlighted changes in the adoption of open source. IDC found that as recently as 2007, CIOs were reluctant to adopt social media software for fear of IP infringement and poor support: two mission-critical elements of any enterprise. By 2008, says Fauscette, CIOs reported that they preferred open-source software precisely because of the quality of support it comes with. And as for their fear of IP infringement, that was no longer at the top of the list because of standards and self-policing.

Open source doesn't only serve IT companies, though. It is now being explored for government and health care data management and access. Open-source software, in other words, has moved from the basements of Linkin Park fans to the desks of the largest corporations in the US.

Sound familiar? The evolution of open source may sound a bit like the evolution of another web-related phenomenon, what has become known as Web 2.0 social media and social networking. Like open-source software, social media is about the basic human right to communicate, organize, and maintain control of one's own experiences. And both address the needs of companies to do more at higher quality with less money. Both social media and open-source software involve communities and are fed by content: code in the case of open source, and media content in the case of social media.

But unlike open source, social media has thus far primarily been a consumer play and is only now being explored by enterprises. Living on the Web, social media is also hardware and distribution-channel agnostic: it does not require pre-installation and does not compete with pre-bundled proprietary products. Historically, open source, being hardware dependent, has had greater distribution challenges: unless the software came pre-loaded on your hardware, notes Fauscette, you would rarely seek out alternatives to replace what you already have. Without a channel for hardware, distribution was driven primarily by hard-core tech enthusiasts.

Seeds of Change

Companies that erected insurmountable barriers to protect their source code now realize that the cost of innovation and competition may be just too much compared to that of their competitors that use open-source software. Take Google's Android, an iPhone competitor built on the open-source platform Linux. Android started off as closed-source software but very quickly became an open-source project. Developers can now build applications on top of Android's platform and then use the code for their own Android-like products, just as developers use Firefox code to build their own browsers.

2008 saw another significant milestone: the establishment of the Symbian Foundation to oversee the development of the Symbian operating system as an open-source platform, licensed under the Eclipse Public License (EPL). The Foundation's members include Nokia, Motorola, Sony Ericsson, NTT DoCoMo, Texas Instruments, Vodafone, Samsung, LG, and AT&T. With this development, a once highly protected closed-source cell-phone operating system has opened up.

Caleb Sima, Chief Technologist at Hewlett-Packard, calls this "a clear move on Nokia's part to try to catch up to the competition by using open source and the community to help evolve its features to those of smartphones." Companies are now realizing that open-source software is a competitive advantage.

What Open Source Means to Social Media

Open source is the natural platform for fast-evolving social media and social networking. Forget about having to scale the walled gardens of social networks or having to upload, download, and link together multiple applications. With open source, everything is seamless and transparent. Picture a huge festive dinner table, set with dozens of mouth-watering dishes for you and your guests to pick from. You can heap whatever you like on your plate or, better yet, just dab your bread into whatever dish your please, all while seeing what others are putting on their plate and seeing whether they're using a fork or a spoon and hearing the conversation around the table.

But with all of these capabilities and openness, people will face new challenges on the Web. One big challenge will be to make the Web more personal and make it possible to simulate live interaction. One of the most promising companies to address this is Kaltura, maker of the only open-source online video management platform, with a free community platform, now used on over 35,000 websites and soon to be integrated into Wikipedia for user co-creation of rich media content. (Disclaimer: Kaltura is one of my client companies.)

"Extensions like Kaltura make the Web real," says Fauscette. "Video is in fact one of the big things we'll see. This is an opportunity space, and first-mover advantage will be big." For Fauscette, trust is a major sticking point: with the proliferation of networks, friends, followers, and brands online, helping people figure out who and what to trust will be key to making the Web personal.

Whoever tries to control people's relationships will lose. Whoever enables people to create and share experiences that are relevant to them across any website, with anyone, the way they want will win. And open source will create many more winners than losers.

More About Open Source

OSCON is celebrating its 10th year anniversary this coming week in a four-day conference in San Jose, California. In addition to the usual technical tracks, OSCON has added people and business tracks and many free events. You can register for a free pass to the expo hall (yes, free as in beer) and attend the "Birds of a Feather" un-conference, Ignite party, Hackathon, and much more (all free). Check out the list of events.

Great resources online include Open Source Initiative Open Government, Open Data Initiatives, SourceForge (where you can find a list of ongoing projects and downloads), Open Video Alliance, and the excellent short and sweet write-ups by open-source experts such as CNET's Matt Asay.

Oh, and there's always Wikipedia (where smiles are always open).

These are glorious days for networking. The social Web is richer and wider than ever before, and it offers a myriad of services and platforms to help us connect with each other, share our likes and dislikes, etc. Some people even say that too many such services exist, that many of them will plunge in dot-com bubble-like style.

We envisioned for Weebiz a real network of companies, in which relationships between different businesses were visible and working to their advantage. For example, if company A is a supplier of company B, and company B is a strategic partner of company C, then Weebiz could make it easy for company A to realize that it should do business with company C. This is obvious, and social networks for professionals, like LinkedIn and Xing, have proven this to be very useful for people.

So, how come no one thought it would be just as useful for organizations as well? We'd like to think we are a bunch of incredibly original thinkers, but the reason is probably that to make such a network make sense is hard. People use computers, surf the Web, register for accounts on social networks, and so on. Companies, on the other hand, don't. The people who make up an organization do all of these things, and sometimes they do it in the name of the company they work for (take the many brands on Twitter, for instance), but the truth is, treating an organization like a user can get awkward.

We had a solid idea of what we wanted to do: create a social network and fill it with companies instead of people. You may wonder why, but for us it was obvious. No new product makes sense unless it satisfies someone else's needs. So, what needs did we want Weebiz to satisfy? Plenty of them, actually.

First, there is the obvious advantage of connecting thousands of companies, in what experts call "network externalities." Basically, this happens when the value of a good or service increases with each new consumer or user. Most communities benefit from this effect, as does the telephone system. Secondly, a network that behaves intelligently, by identifying what is and is not relevant (through tags, semantic technology, etc.), can be incredibly valuable in a time of information overload. The auto-suggest systems we have grown accustomed to with services such as Amazon and YouTube apply just as well to the needs of businesses. After all, spam becomes the least of your troubles when you have to navigate tons of information to get what you want. Instead, relevancy becomes critical. This is what we are chasing after: connecting companies through their business relations and establishing a smart network in which companies can promote themselves and their products and services, as well as find information relevant to them.

Promoting and discovering business opportunities was, then, the central purpose of Weebiz, and so we decided to kick-start our business center. To do so, it was clear that we should be the ones to offer the very first business opportunity. In deciding exactly what to do, we fell back on one of our core values: shared success. So, we created a challenge to discover the most influential of pioneers on Weebiz: the company with the most business relationships, profile followers, views, etc. Obviously, our business opportunity had to be attractive to companies; a free cell phone probably wouldn't cut it. €1 million seemed like a fairly attractive incentive, so we went with it. The question then was, how in the world would we come up with that kind of money? Because our objective was to "share" some of our own success, we decided that only paid accounts could enter the challenge, and that the winner would be chosen only after we reached the milestone of 5000 paid accounts. This way, the challenge would pay for itself, and we would simply be giving back part of our revenue (most of it, really).

Many of the challenges we faced early on might seem simple, but they weren't. For example, if a person is needed to manage the profile of a given company, who should have an account, the person or the company? And if a person can have an account, should they also have a profile? Giving both a company and its employees accounts seemed like the simplest solution at first, but that would turn Weebiz into a mixed network of people and companies, which would draw us away from our goal. We ended up deciding that accounts should be personal, but that no one person could have a profile, only a log-in name. We also decided that more than one person could manage a company's profile (although only with paid accounts).

This dilemma led us to a much more consequential challenge: credibility and trust. When you connect with strangers on the other side of the world, making sure they are who they say they are is essential. It's even more important if the people are connecting for business purposes, because money will probably get involved sooner or later. Weebiz is not meant to be an intermediary for business transactions of any sort. It is designed as a platform and service to help companies promote themselves and find what they need. Still, not having a trustworthy community would be the end of us.

With the help of a partner, Weebiz easily authenticates companies with paid accounts. The problem, though, is with free ones. The only feasible solution was to make the domain of the email address submitted during registration the name of the company's profile, unless the company upgraded its account (and thus authenticated). With this solution, some companies may appear with slightly different profile names on Weebiz, but we can now at least guarantee that whoever uses an account owns (or is authorized to use) the domain in their company's profile name (unless they use an email provider we don't know about). This decision may put off some companies, but we are far more concerned with making Weebiz a community that businesses can trust.

Finally, we faced the question of which features exactly to include in the service. Some were obvious: business proposals, for example. Others, like CRM tools, were not. Many online services struggle with this question; ideas about what to include can come pouring in and create confusion and distract focus. Our conclusion was that Weebiz should be a platform. We decided that providing an API for others to work with not only would provide users with a variety of tools but would ensure we did not lose focus on our main mission, which is to be a network for companies. (Weebiz is still under development and currently in an open beta, so many features, like the API, are still unavailable).

Put your company on the social Web by visiting Weebiz today.

Of course, it is important to remember that Sophos is a security firm and has an interest in stressing these security risks.Though, the sentiment among system administrators is that this somewhat unscientific poll seems to be on par with what we have seen from similar reports.

Malware, Data Leakage, Lost Productivity

According to Sophos, around 40% to 50% of all businesses don't control access to Facebook, Twitter, and MySpace, while a slightly larger group of enterprises allow their users to use the more business-oriented LinkedIn. Those who control access cite lost productivity as the main reason more clamping down on social network usage at work, while about 12% to 17% cite a fear of malware and data leakage.

Interestingly, about 7% of respondents had no idea why they were controlling access to these sites. Similarly, around a quarter of all respondents couldn't say if they or their colleagues had ever been spammed on a social networking site, or if they had been the victim of a malware or phishing attack.

Even though businesses are afraid of social networks, Sophos advises against totally blocking off access as users will inevitably find ways around these blocks which will just create new security issues.

We would agree with this, but we would also point out that a lot of these scams and malware attacks still arrive by email. There are a number of legitimate business uses for social networks, as long as they don't include wiring large amounts of your company's money to a poor widow in Nigeria who needs help with a large wire transfer.

The Weekly Wrapup reviews the leading stories posted to ReadWriteWeb during the week. We hope it is particularly useful for those people who can't keep up with the 10+ stories we post every day, but who still want to stay on top of the latest web technology and social media trends. You can subscribe to the Weekly Wrapup by RSS or by email:

Web Products

Google Giveth, and Taketh Away: Google Video, Notebook, Catalog Search, Jaiku, and Dodgeball to Shut Down

A number of Google services announced this week that they are about to shut down. The Google Video team announced that it will shut down uploads in a few months, while the Google Notebook team announced that it is stopping development (the service will continue to function, however). According to Danny Sullivan, Google is also closing Jaiku, a Twitter-like micro-blogging service that was bought by Google before it even launched, but which has lingered in invite-only mode ever since. Google Catalog search, which made shopping catalogs searchable, will also be closed soon.

Why You Have To Jailbreak the iPhone

If you own an iPhone and you're fairly technical, then you've no doubt gone through the steps necessary to "jailbreak" your iPhone - the process that opens up the phone to allow for the installation of unapproved third-party applications. However, for the non-technical consumers who are now purchasing the iPhone in droves, this final, critical step in making the device more usable is often unknown or overlooked.

Calais 4.0 Released: Linked Data Meets the Commercial Web

This week Thomson Reuters launched the latest version of its Calais web service and open API, Calais 4.0. Calais is a toolkit of products that enables publishers to incorporate semantic functionality within their properties - enabling them to categorize content as people, places, companies, facts, events, and more. Calais 4.0 is perhaps the most significant version since the launch of Calais one year ago, because it enables publishers to connect to the Linked Data web standard that Sir Tim-Berners Lee and others in the Semantic Web community have been promoting over the past few years.

Userfly: Get Usability Insights with One Line of Code

When it comes to Web design and development, one thing trumps the latest technology and cool features: usability. Why? Because all of the features and functions in the world are completely worthless if a human user is unable to figure out how to use them. But testing against human factors, creating use cases, and observing focus groups can prove to be a costly endeavor for even the largest of companies.

Now, there's a cost-effective means of seeing how usable your pages are: Userfly, a simple way to test your site's usability for free - with one line of code.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

A Word from Our Sponsors

We'd like to thank ReadWriteWeb's sponsors, without whom we couldn't bring you all these stories every week!

• Mashery is the leading provider of API management services.
• Crowd Science gives you detailed visitor demographics.
• Rackspace provides dedicated server hosting.
• TaxACT lets you file your taxes online.
• Babylon is the world's leading dictionary and translation software.
• Strands provides real-time recommendations of products.
• WildApricot is Membership Management Software.
• DEMO09 is the launchpad for emerging technology.
• MediaTemple provides hosting for RWW.
• VisualCV lets you stand out from the crowd when job-hunting.
• Eurekster is a custom social search portal.
• SixApart provides our publishing software MT4.

RWW Jobwire

Delicious Founder Joins Google

Joshua Schachter, the creator of one of the most important consumer web applications in recent time, has joined Google, according to venture capitalist Josh Koppleman. Schachter's social bookmarking service Delicious was acquired by Yahoo! three years ago last month. Schachter was required to spend 2 years at the company after the acquisition but has now been a free man for six months.

SUBSCRIBE TO READWRITEWEB'S JOBWIRE FOR THE LATEST NEWS ON JOB HIRES IN TECH

Web Trends

R.I.P. Enterprise RSS

It's with a heavy heart and a sense of bewilderment that we conclude that the market for enterprise-specific RSS readers appears to be dead. Two years ago there were three major players offering software that delivered information to the computers of business users via RSS. Today it looks to us like the demand simply never arose and that market is over.

A smattering of employees in big companies are using the free consumer app Google Reader, a paltry substitute for a business class RSS reader, and the rest of the business world is apparently satisfied to get information whenever they happen to stumble over it. It's insane - a solid RSS strategy can be a huge competitive advantage in any field. We have no idea why so relatively few people see that.

Does Mobile TV Have a Future?

According to a new report from Nielsen Mobile, only 5% of all U.S. cell phone owners subscribe to a mobile TV service. Yet that number is the highest out of of all the other worldwide markets tracked by the company. Only France and Italy came close, each at 4 percent. According to Nielsen, mobile video use isn't more prevalent due to lack of differentiating capabilities, high cost, and lack of compelling content. In fact, we are now even seeing mobile video's plateau - a point where you would normally expect to see adoption slow considerably.

How to: Build a Social Media Cheat Sheet for Any Topic

Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest.

Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. In this post you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.

Personal Health Records: Lots of Interest, but Few Users

According to Manhattan Research, a healthcare market research company, personal health records (PHR) are slowly becoming more popular in the U.S., but concerns about privacy and a lack of understanding, as well as doubts about the efficiency of PHRs are holding back widespread adoption. Only about 7 million adults in the U.S. actually use PHRs. Especially those without serious illnesses often don't see the need for using electronic health records.

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

Enterprise

Evolution of Tools for Sales

Revenue growth is priority #1 for most businesses today. So, good salespeople are in demand, and management wants to give them the best possible tools to make them productive. Selling is a numbers game. As long as you do reasonably sensible things, the time invested tends to corelate to revenue earned. Therefore, productivity really does matter. This is not an area to skimp on. If you can make somebody who brings in $1 million in revenue 10% more productive, that would mean an additional $100,000. So, what is happening in the market with tools for those who hustle on the front lines of business, the people who sell the products and services, who get capital for your business and sell it when the time comes, who hire the people who can grow your business? What will they be using in future?

Email us if you're interested in writing for ReadWriteWeb's Enterprise Channel.

SEE MORE ENTERPRISE COVERAGE IN OUR ENTERPRISE CHANNEL

That's a wrap for another week! Enjoy your weekend everyone.

The Google Apps Premier Edition includes Google's Gmail, Docs, Sites, and Video for Business services, as well as numerous tools for migrating from other email services and enhanced security features.

With this, Google is clearly pushing for a wider adoption of Google Apps in the enterprise. Google could probably support these customers itself, but having a network of local sales forces and support staff would be costly and probably not something that Google would want to undertake in this volatile economic climate.

Resellers will get recurring revenue for as long as the customer uses Google Apps and will be getting the service from Google with a 20% discount, which is about $40 a year per seat.

VMware, a company known for their virtualization software for the desktop and datacenter, recently announced their plans to bring that software to mobile phones through their new VMware Mobile Virtualization Platform (MVP). The software is built on technology the company acquired from Trango Virtual Processors just last month. With this new technology, you would no longer have to carry both a work phone and a personal phone. Instead, your I.T. department could just deploy the corporate phone's profile to your personal device where it would then run in a virtualized space.

The VMware MVP is software that can be embedded on a mobile phone to provide the platform for running a virtualized mobile OS and its accompanying applications. VMware claims that this software would run efficiently even on low-power-consuming and memory-constrained phones.

For mobile phone users, the benefits of mobile phone virtualization mean they can run multiple profiles on one device. It also means that an entire mobile phone's persona - including applications, photos, videos, music, email, etc. - can be easily ported from one device to the next.

For manufacturers, virtualization means they can deploy their software to a wide variety of phones without having to worry about the underlying hardware. It would also allow handset vendors to run their "trusted services" like DRM, authentication, and billing in tamper-proof virtualized environments.

According to Monica Basso, research vice president at Gartner, virtualization for mobile devices is the next big thing. "We predict that by 2012, more than 50% of new smart phones shipped will be virtualized," she says.

Of course the unanswered question here is the one everyone wants to know: will VMware's MVP run as an iPhone app?

What's even better is that you can click on the notification in the Activity Stream to see all the relevant details. If the item was an image, for example, you can preview it or download the original. For blog posts and wiki pages, you can click to read the item that was updated. Plus, you can download any files that have been added straight from the Activity Stream to your desktop.

However, the cyn.in desktop client isn't just about automated notifications - it allows for those personal updates, too. But this is the enterprise, mind you, so we're not calling them "tweets" here - they are "status updates" instead. Guided by the prompt "What are you doing?" anyone can quickly set their status update which is then sent into the Activity Stream to update everyone else.

Taking a page from Jaiku's book, the client also includes a threaded discussions feature. Any item in the stream can be commented on whether it's an automated update or a personal status update. The replies can be viewed in a pop-up sidebar to the right of the original Activity Stream, just as with photos, wikis, and blog updates. Like FriendFeed, when someone comments on an item, that item bubbles up to the top so everyone is immediately alerted.

As any Twitter user could tell you, no microblogging product would be complete without search, and cyn.in is no exception. When you need to find something that had been posted before and has since fallen off the page, you can enter in a query straight into the desktop client itself. The results returned are ranked for you according to the percentage match and you can scroll through them just as you can with the Activity Stream.

The cyn.in client is beautiful implementation of how microblogging could (and perhaps should) work for businesses, but it's the client's integration with the cyn.in team collaboration suite that makes it so worthwhile. Of course, the decision to move away from your company's current collaboration suite is not one to be made lightly, so you should review the suite's features before deciding if it's right for you.

Other enterprise microblogging clients include Yammer, Present.ly, and Status, but none offer an integrated collaboration suite, too. Cyn.in is open source, but it can also be purchased as a hosted service or as an enterprise appliance.

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008
4. Top 10 RSS and Syndication Products of 2008
5. Top 10 Mobile Web Products of 2008

Our Criteria

In no order of importance (all three are critical), we looked for three attributes for the top Enterprise web products:

1. Innovation: This is the time for firms that opened up entirely new market categories through disruptive innovation to reap the rewards.
2. Traction: We cannot put a cool new company whose product is just emerging from beta into our top 10. Winners should already have major traction in the market.
3. Longevity: This is a mix of profitability and deep pockets; an ability to outlast the competition.

The market categories that feature in this post are: platforms (with 2 companies making the list), wiki (2), web office (2), CMS 2.0 (1), project collaboration (1), web conferencing (1), and contact networking (1). Note that we didn't consider micro-blogging, RSS or mash-up products, as we consider those to be features rather than products - in the Enterprise market at least.

Drum Roll... and the List

Note: to avoid ranking them (which is impossible because they compete in different markets), the winners aren't in any particular order.

Amazon Web Services (AWS)

Who would have thought that a bookseller could have generated such enthusiasm and loyalty in the developer community? Eons ago, Microsoft won big by winning the hearts and minds of developers. Amazon does that today better than any other company.

Platforms will do well in 2009, though not many will. The platforms market is a race for scale, requiring massively deep pockets. We chose two, but they have lots of very strong competitors breathing down their necks.

Basecamp

37Signals, maker of Basecamp, is a lot of peoples favorite start-up (even its competitors feel obliged to say nice things about the company). The way they do project collaboration is almost as important as what they do. Their "less is more" elegance has become the mantra of developers everywhere. The one issue? It keeps its products separate. You have to choose which one to use. Vendors with suites could take advantage of this.

Confluence (Atlassian)

We are seeing major wiki adoption in the enterprise. It is simply a much easier way to collaborate than by putting lots of complex technology under the general umbrella of the Intranet.

It is hard to pick winners here. The space is crowded. In fact, we picked two for this category (MindTouch is the other). Atlassian seems a safe bet for enterprise, having traction and a good breadth of products. It is also nice that a vendor from the southern-hemisphere (Australia) made the top 10.

DimDim

This is our small-vendor recession play. In a recession, companies travel less, so they use web conferencing more. They also cut whatever budgets they can, and web conferencing isn't spared. DimDim's proposition is incredibly simple: web conferencing for less cost. The one issue? It is still a bit raw, and the company will need deep pockets to satisfy what we expect will be a growing demand.

Google Apps

Google Apps is one of Google's more mature offerings outside of search. It's a huge market, and Google has major traction. The move from PC-based office software to web-based "office tools" accelerated in 2008 and became increasingly mainstream.

The one issue? Google may be spreading itself too thin. Unbelievably, its flagship Gmail is still in beta and suffers from reliability issues, and some modules (such as for spreadsheet) still seem a bit raw compared to those of competitors.

Wordpress

This choice may be controversial. We see a big market in the replacement of first-generation content management systems (CMS), with simpler SaaS tools that have blogging at their core. Automattic's Wordpress is growing in reputation as the platform that delivers this the best.

Deciding between Movable Type and WordPress was a really tough call. Movable Type (which we use for ReadWriteWeb) has major traction in Enterprise accounts. In the end, we chose WordPress based on the quality of its continuous innovation. Salesforce, though, has recently entered this market from a totally different angle. We see CMS 2.0 integrating what are currently stand-alone features: social networking, video, and so on.

LinkedIn

This is a controversial pick. We see this as the "contact networking" space, which will be part of next generation CRM. We deliberately avoided the "social networking" label. Enterprises don't care about being social: they care about managing contacts to make money. Most people would not categorize LinkedIn as "enterprise." It would have been easier to include one of the many vendors that sell white-label enterprise social-networking software. We didn't do that for the same reason we didn't consider micro-blogging as a category: its more a feature than a category, much less a product or company.

But contact networking leader LinkedIn has tackled two of the biggest issues for enterprise: acquiring customers and hiring employees. And it has a huge networks-effect advantage over any of its competitors. It could easily create an "internal enterprise LinkedIn." This is LinkedIn's game to win or lose: it holds the cards in the contact graph deck.

MindTouch Deki

This is the other winner in the crowded wiki ++ space. You can tell a market is in the tornado-high growth stage of the market adoption cycle when it has really tough head-to-head competition. In this particular market, MindTouch and SocialText are banging heads. It looks like a close fight, too close to call really, but we had to make a call and went with MindTouch. It also competes with Atlassian, but not head to head.

We added "++" to "wiki" because the leading vendors are rapidly incorporating micro-blogging, social networking, forums, and other collaboration tools. Integration is key, so we see this market moving towards suites, but with wiki at the core.

Force.com (Salesforce)

This company defined the SaaS/cloud space with brilliant marketing and relentless focus. While it is clearly dominant in the SaaS CRM space, it is also a serious contender in the bigger platform space. If we had to pick one reason why Force.com is a major platform winner, it would be because of its focus on making its partner eco-system succeed. The one big issue? Its core CRM market is being undermined by two serious low-cost competors: SugarCRM and Zoho CRM.

Zoho

Zoho has so many apps, that we can't pick just one! But it is our David-vs-Goliath winner, so deserves to be on this list. At the beginning of the year, the web office market looked crowded. It now has Zoho (David) vs. Google (Goliath), with Microsoft, as always, not to be counted out. In fact, Zoho has yet another Goliath on its hands because it also competes with Salesforce in the CRM space, which points to its one big issue: it is spread very thin, and some of its products show it from their lack of depth.

Limiting It to 10 Is Hard!

This being a time of "back to basics," we had to forgo the luxury of an 11-winner list. We certainly did not allow ourselves a list of 100 companies, which would have kept everybody happy. So we know we have almost certainly missed your favorite company: we expect and hope you'll tell us in the comments.

We were looking for companies that would still be considered success stories one year from now, and hoping to avoid the embarrassment of hailing as a great success a company that crashes and burns in the harsh economy of 2009. That means our top 10 winners should be profitable, or very close to profitability, today. These are companies that would attract a big fat premium if they were to be acquired, even in a lousy market, because they would not be desperate for an exit and could afford to wait out the economy until markets and their valuations become healthier.

We're playing it safe with our top 10 list for one reason: because that is what buyers will be doing.

Explosive Growth

In Q3 2008, VeriSign Messaging and Mobile Media Divison's mobile messaging networks enabled more than 58.3 billion messages per day to travel through their pipes...10% more than in the previous quarter and up from 280 million per day in Q3. Based on these record-breaking numbers, VeriSign projects that their mobile messaging networks will enable close to 200 billion total messages by the end of the year.

Enterprises and financial institutions have seen growing numbers of mobile messages sent, too. From Q3 2007 to Q3 2008, the total number of messages delivered rose from 129 to 227 million - a 115% increase.

Much of that activity comes from SMS's new position as the preferred platform for mobile banking. VeriSign's Mobile Banking platform, which includes seven of the top ten banking brands and three of the top five credit card companies, has grown 35% since last quarter alone.  

Mobile messaging, as defined by VeriSign, isn't just SMS, though. They take into account a number of different types of messages, including the following:

• SMS - Short Message Service. SMS is the most common form of mobile messaging, also referred to as "text" messaging.
• ICSMS - Inter-carrier Short Message Service. ICSMS messages are text messages exchanged between carrier networks.
• MMS - Multimedia Messaging Service. MMS allows users to send multimedia messages that include images, video and audio.
• ICMMS - Inter-carrier Multimedia Messaging Service. ICMMS messages are multimedia messages exchanged between carrier networks.
• P2P Messages - Person to person messages, or messages sent from one mobile user to another.
• A2P Messages - Application to person messages, or application-generated content such as news alerts, ring tones, promotional video clips, and enterprise messages that are sent to mobile users.

It's interesting that even as the iPhone and other app-filled devices grow in popularity, when it comes to getting information quickly, we're still turning to the mobile message - and now more than ever before. Will this trend ever level off as more people switch over to the smartphones whose "real internet" experiences no longer require text-based workarounds for getting the information needed? By the looks of these numbers, it doesn't appear that will be the case.

Image credit: enV by Nesster

VMware, a company known for their virtualization software for the desktop and datacenter, recently announced their plans to bring that software to mobile phones through their new VMware Mobile Virtualization Platform (MVP). The software is built on technology the company acquired from Trango Virtual Processors just last month. With this new technology, you would no longer have to carry both a work phone and a personal phone. Instead, your I.T. department could just deploy the corporate phone's profile to your personal device where it would then run in a virtualized space.

For mobile phone users, the benefits of mobile phone virtualization mean they can run multiple profiles on one device. It also means that an entire mobile phone's persona - including applications, photos, videos, music, email, etc. - can be easily ported from one device to the next.

For manufacturers, virtualization means they can deploy their software to a wide variety of phones without having to worry about the underlying hardware. It would also allow handset vendors to run their "trusted services" like DRM, authentication, and billing in tamper-proof virtualized environments.

According to Monica Basso, research vice president, at Gartner, virtualization for mobile devices is the next big thing. "We predict that by 2012, more than 50% of new smart phones shipped will be virtualized," she says.

Of course the unanswered question here is the one everyone wants to know: will VMware's MVP run as an iPhone app?