ReadWriteWeb

Kindle Profiles is a social service that was quietly launched by Amazon in March of this year. Its existence was little known, probably because it wasn't very useful as a social tool until Amazon recently added connections to Twitter and Facebook. I myself only discovered the service after VC Fred Wilson blogged about it the over the weekend. Kindle Profiles appears to be gaining some early traction now, thanks largely to Kindle Profile users auto-following people in their Twitter and Facebook networks. As Wired pointed out, this is a somewhat dodgy tactic, because the user cannot turn off this auto-follow behavior.

Regardless, what's of most interest to me is how Amazon is actively trialing a social reading service connected to the Kindle brand. While Amazon owns the social reading service Shelfari, which it acquired three years ago, it hasn't integrated Shelfari in a deep way into Kindle. In this post, we review the features of Kindle Profiles and ask whether you'd want to use this over competing services like Goodreads or Library Thing.

Google finished off 2010 with the long-awaited launch of its e-book marketplace, "Google eBookstore". Beyond Google's already 6 million strong library of titles, its device-agnostic approach was seen by many in the industry as a threat to other, more solidified players in the industry, such as Amazon and its Kindle e-reader. Now, it looks like Google may be working to further its support of multiple devices with the acquisition of eBook Technologies.

Last week we looked at the pros and cons of eBooks vs traditional paper books. For the consumer market, eBooks are still at the early stage of adoption - but becoming more popular due to the iPad and the price point getting lower for eReaders like Kindle.

Another market where eBooks have a lot of potential is education. It too is at an early stage, but there are many benefits to students accessing their text books electronically. Shared highlights, margin notes, search - to name a few. Surprisingly though, it's not iPad and eReaders that are driving the eTextbook market - but PCs and netbooks. The iPhone and Android are making some in-roads, however. We spoke to one of the leading eTextbook services, CafeScribe, to find out more about the emerging eTextbook market.

Yesterday we gave you 5 reasons why you should read your next book on an eReader device. Needless to say, many paper book fans protested in the comments. And with good reason. Paper books have many things going for them and it's still early in the evolution of eBooks.

This is a technology blog. However, in order to highlight how far eBooks have to go until they seriously challenge for the hearts and minds of book lovers, we present here a list of reasons why paper books are still better than eBooks. We'll also speculate about how eBooks might match each feature that paper books currently have over them.

Recently I began to buy eBooks for the Kindle application on my iPad. While I still love paper books, the digital wiles of eBooks are looking increasingly attractive to me. Below are five eBook features that may tempt you to buy electronic books too.

I should note that I wasn't a hold-out on eBooks for moral reasons. I simply couldn't access them until recently. Amazon's Kindle, Sony's Reader and Barnes & Noble's Nook have all been either unavailable to people outside the US, or the eBook stores to populate them have been inaccessible. However with the Kindle for iPad, I've finally been able to enjoy the forbidden fruit of eBooks.

There can be little doubt that eBook and eReaders are having a breakout year. Today, Forrester Research moved its original projection of 2 million US eReader sales in 2009 up 50%. Forrester now expects that 3 million eReaders will be sold in 2009 and that 30% of these will sell during the holiday season. Forrester analyst Sarah Rotman Epps argues that sales are growing much faster than expected because of falling prices, better retail distribution, and the media buzz that currently surrounds eBooks and eReaders. For 2010, Forrester projects eReader sales of up to 10 million.

IRex officially launched its new eReader today. As we reported last month, the iRex DR800SG will feature an 8.1-inch touchscreen with stylus navigation, and have wireless connectivity over Verizon's network. The device, which will retail for $399, will be closely linked to Barnes & Nobles' eBook store and users will be able to buy books from there over the wireless connection. Best Buy will carry these devices in its stores and will set aside space in its stores to showcase eReaders from iRex, Sony, and other eReader manufacturers.

Asus, the computer manufacturer best known for its Eee PCs, is getting ready to enter the eReader market. According to an article in the Times Online this morning, Asus plans to launch two devices: a budget and a premium version. At least the premium version will most likely feature dual screens. The article is extremely low on details, but judging from what we have seen about Asus' eReaders so far, the main drawback of these devices will be that they won't be based on e-ink screens, the technology that allows the current breed of eReaders to display such crisp letters. Instead, Asus will use conventional LCD screens.

EBooks and eReaders are a hot topic right now, especially with the new line-up of Kindle competitors scheduled to arrive before the holiday season. However, according to a new report by Forrester Research's Sarah Rotman Epps, most people aren't willing to pay a lot for these devices. Forrester asked consumers at what price they would consider an eReader expensive but still buy it. The answer was generally somewhere between $50 and $99.

Google's vision for Google Books obviously goes far beyond the controversial Google Book Search settlement with the Authors Guild and the AAP. The Google Books settlement mostly dealt with the past and out-of-print books. In a talk at the Computer History Museum in Mountain View last night, however, Google Books' engineering director Dan Clancy laid out a clearer vision of the company's plans for Google Books for the first time. Among other things, the company hopes to create its own electronic bookstore for in-print books. In Google's vision, publishers would partner with the company and offer all of their books through Google and through traditional retailers.