Do crashing computers and busted Blackberries completely freak you out? Does a cryptic error message on your screen leave you feeling defeated or discouraged? According to a new study from the Pew Research Center's Internet & American Life Project, your age might have something to do with your attitudes and emotions surrounding technology.

Researcher John B. Horrigan points out: electricity was once new too. But now we flip on light switches without a second thought. And when the telephone was taking off in the early 1900's, people were given specific instructions on how to make a phone call - something we now do every day. Over the passage of time, each new generation of users becomes more savvy and more adept at using the new technology until it no longer exists as some odd new-fangled invention, but simply part of the world as we know it.

The same holds true for our computers, our internet connections, our gadgets and our cell phones. When these things fail, it's the younger users that are generally much more optimistic about the situation. Although young adults age 18-29 years old are no more likely to be able fix devices on their own, they were significantly more likely to be confident that they were on the right path to fixing it, and they were significantly less likely than older adults to feel discouraged or confused about fixing devices, says the study.

In fact, 85% of 18-29 year olds reported being confident about solving their device problem, while only about a third of them said they were discouraged or confused. Meanwhile, over half (52%) of adults age 30 and older reported being discouraged, 44% said they were confused, and about two out of three (67%) said they were confident. Adults age 30-49 were somewhat less likely than older adults to be confused, as just 39% said they were.

There was some variation among gender lines, too, with men being more likely than women to be confident about problem solving (76% vs. 68%), but they were just as confused, discouraged or impatient during the course of trying to solve the problem.

What this means is that, given time, our idea of a "mainstream user" will have to change. No longer will they be the slightly fearful, easily frustrated, computer novices. Instead, they will be much more at ease with technology. They may never be as tech-obsessed as we are, but they will have no problem adopting a new technology if it delivers value.

Clearly, some of the recent hires and acquisitions have worked out very well for Twitter. As Jack Dorsey notes in the latest update on the Twitter blog, Twitter has finally achieved a point where the team is not just constantly fighting brush fires. Instead, the team is now finally able to, as Dorsey puts it, 'craft' solutions features.

Looking at the latest stats from Compete, it seems Twitter is still growing at a nice clip, which makes the fact that the team has been able to stabilize the system an even greater achievement.

Apple once again had to accept defeat and has announced that it will extend all subscriptions to its bug-ridden MobileMe service for yet another 60 days. This move comes after the company already gave every subscriber an extra 30 days after the botched launch of the product in July. MobileMe is quickly becoming Apple's most public failure in recent years - when the service first opened, it was basically rendered non-functional for the first couple of days, after that, a good number of users stopped receiving email, calendars disappeared or didn't sync, and the service often simply didn't work.

MobileMe was supposed to be Apple's answer to Web 2.0 mail clients like Gmail or Yahoo Mail, but instead, it has turned out to be a relatively clunky and slow paid alternative to a lot of free services. While the MobileMe email client has some neat features like QuickReply, it often doesn't stack up against its free competitors.

Besides handling mail, MobileMe also manages contacts and calendars, as well as online storage and photo-management (both of which are pretty much useless for Windows users, by the way). MobileMe users have complained about problems with pretty much every single aspect of the service, so giving everybody a total of three free months of subscription (which is pretty much three times the lifetime of the service so far) is a small consolation for the agony a lot of paying users have had with MobileMe. Thanks to the constant service interruptions, MobileMe even became the target for phishers.

Given that nobody is paying for MobileMe right now anyway, maybe Apple should just have had an open, three-month beta period.

It may be all the rage, but are company-built social networks for customers to socialize in really smart?

Former RWW staff member Josh Catone found the WSJ story first over at his new gig and offers some good advice for companies seeking to avoid this terrible fate.

According to the study's author, the biggest problems are the following:

• Overpriced, shiny features.


• Insufficient and inexperienced community management. (See our massive post on community management earlier this week.)


• Bad metrics and criteria. Though Moran says most companies can talk the talk, saying they are looking for engagement and word of mouth, they end up measuring in page views. He says that's bad. It probably wouldn't be so bad if they were getting any page views.

Other Perspectives

The study was performed in conjunction with Beeline Labs and titled The Tribalization of Business. How bad do things really look? That depends on who you ask. Beeline's summary of findings don't sound so bad at all. A press release that appears to have originated from Deloitte looks a little more somber. The Wall St. Journal coverage focuses on absolute gloom and doom. The report itself? You'll have to request a copy and get in line, apparently. Look out, here comes the future!

Let's face it, though. Social networks where a brand name product is what everyone rallies around are a dumb idea. They are stupid. No one should submit themselves to the indignity of creating a user profile and friend connections based on cola or cat litter. We have written before about the never ending market for niche social networks and we're down with that. Hell, we like to read about countless niche social networks on the Ning Blog just for fun. If brand-centered social networks are failing, though, it's probably because they are brand heavy and stupid.

The matter could probably warrant more thoughtful discussion, but instead we'll leave you with this image, from Purina's Breeze for Cats. It's a "community" focused on cat litter. Ask yourself, is there hope for humanity?

Fake Smile photo by Lauren Photography