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At Where 2.0 today, Yahoo announced a new product in its already impressive lineup of geo technologies: Placemaker. Placemaker is a new open API from Yahoo that helps developers to make their applications and data sets location-aware. Developers can feed Placemaker any kind of structured and unstructured data, including feeds and web pages, and the app will analyze the text and extract location data from it. This, could, for example, allow news organizations to easily tag their content with location data and create hyper-local products based on this data.
Yahoo just announced that the close beta period for its location platform Fire Eagle has ended and that the service is now open for everybody. We wrote about Fire Eagle extensively when the beta was first announced. Since then, a number of high-profile services, including Brightkite, Movable Type, Dopplr, and Pownce have implemented Fire Eagle through the numerous APIs Yahoo provides for accessing the service.
Location awareness is hot. Startups like Brightkite, Loopt and others are based entirely on the concept. Yahoo! is blazing new trails in the field with FireEagle and the new Yahoo Location Database API. Even Yelp is getting in on the action.
But what happens when companies or governments start using technologies like these to track us against our will, or without our consent?
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