It's an awfully charming video by one of the greatest musicians of all time. This 63-year old mega-millionaire is downright folksy when talking about web browsers.

Hey Dolly, if you like IE8 - you should let Google's Chrome sweep you off your feet! Not a lot of features, but it's super fast for a fast-thinking woman like you. Is it customization you're looking for? We know you've seen a whole lot of things all around the world - but have you seen Firefox yet?

Dolly Parton? How are you going to top that, Mozilla?

Thanks to James Governor for finding the above video.

You've hit the one billion downloads mark and captured a truly significant percentage of Internet browser users. And you've got a hardcore community of open-source developers and fans who contribute to the thousands of extensions, plugins, and skins that make the user experience so customizable. But most importantly, you helped pave the way for the creation and mainstream proliferation of a bunch of nifty alternative browsers and provided impetus for aggressive improvements to Microsoft's Internet Explorer.

Moving forward from the motivational fanfare, Mozilla evangelist Christopher Blizzard at the Hacks.Mozilla.Org blog has a rather in-depth and interesting post on the rise of modern web browsing, the triumph of standards in web development, the hackable goodness that is browser UI customization, user generated content and geeky stuff like RSS, APIs, and JSON

He concludes, "Mozilla has been at the heart of many of the issues of the Internet over the last five years. We've vastly improved the browsing experience for hundreds of millions of people around the world. We've managed to keep Microsoft honest and forced them to release newer versions of their browsers. Firefox's presence was a large factor in Apple being able to ship a browser to its user base as the Mac came back to the market. We've made it possible for third party browser vendors like Google to enter the market."

He noted that future releases of Firefox with deal with issues such as users' sharing data with websites, more open video codecs and improvements to mobile browsing.

Over at the Mozilla blog, the company's flack Melissa Shapiro shares some interesting stats. Since Mozilla's auspicious one-million-downloads-in-four-days start, she writes, "that number has swelled to over 330 million users worldwide; almost a quarter of Internet users worldwide choose Firefox. Today, Firefox ships in more than 70 languages and offers users more than 7,000 add-ons to help customize their browsing experience."

In fact, some websites report that nearly half their visitors are Firefox users. WordPress founder Matt Mullenweg writes that Firefox users represent nearly 46 percent of Wordpress' blog stats as opposed to Internet Explorer users, who comprise around 39 percent. "This is the first time I've ever seen Firefox pass IE in market share for a mainstream audience like WordPress.com has," said Mullenweg.

Firefox is sharing its official, worldwide celebration with users everywhere via their special anniversary site, where folks can share pics and videos from their Firefox parties or submit commemorative poster designs.

In the latest edition of the Firefox browser, the team has introduced the following new features:

• Built-in support for Personas, Firefox's themeing system which lets you browse through a gallery of skins and apply different ones with just a click
• Plugin alerts: Firefox will now alert users if their plugins are out-of-date, a useful addition since older plugins can lead to performance problems and even security issues.
• Open native videos can now be viewed full-screen
• Drag-and-drop features: In the beta, you can drag and drop files from your computer into the browser allowing you to easily upload files from your PC to web sites. 
• Support for the WOFF font format
• Support for CSS, DOM, HTML5, and other developer features
• Improved JavaScript performance, overall browser responsiveness and startup time

Why Speed Matters

Although Firefox and its rival web browsers are all fighting to best Internet Explorer in terms of install base, they still pit themselves against each other with their unique features, being first to offer support for new standards, and of course, web browser performance.

It's in this last area that Firefox has struggled recently. Past builds showed Firefox beaten by the up-and-comer Google Chrome in boot-up, page-loading, and JavaScript performance. Despite Chrome's low market share of only around 4%, no company can safely ignore the competition when that competition is Google (just look at what Google did to the GPS market last week!).

Chrome may be a relatively unknown browser among mainstream users for now, but if Google holds true to their promises to launch their netbook operating system, Google Chrome OS, which uses the Chrome browser to run applications, there could be a whole new user base of Walmart shoppers who rapidly make a browser switch without even realizing it. And with Chrome's primary focus on browser speed, designed from the ground-up with the idea of running intensive web applications, Mozilla knows that one day Chrome could end up being serious competition...at least once the large majority of computing moves to the cloud. In fact, that day may have already arrived for some of today's web users.

To improve browser performance, Mozilla introduced a new JavaScript engine called TraceMonkey in Firefox 3.5. Many of the speed increases in 3.6 can now be attributed to this technology. However, TraceMonkey has to go up against Chrome's own system, V8, which Google optimized earlier this year to give their browser a 30% speed bump.

Of course, we'll need to see some formal tests completed before determining where the browsers stand today, but it's likely going to be a situation where the engines are neck-and-neck in terms of performance. While this aspect to the browser war may go unnoticed by most web surfers, it's the sort of situation where everyone wins. And the prize will be a faster web surfing experience, no matter which browser you choose to use.

In the mobile market, Fennec goes up against Opera Mobile and Skyfire, which are available on a wide variety of platforms. The most important competitor, however, is probably Safari, though Apple only makes its browser available on its own phones. Safari may not be available on a large number of different phones, but it has set the bar pretty high when it comes to the user experience that users now expect from a mobile browser. With the Awesome bar and Weave bookmark synchronization, Firefox, however, will offer a number of features that Safari doesn't currently offer. Fennec will also offer support for plugins.

Om Malik looked at an early version of Fennec on the Nokia N900 and thinks that the browser "is perhaps its single biggest standout feature" on the device.

Mozilla on the iPhone

Earlier last week, a number of rumors about a Mozilla app for the iPhone also started to make the rounds, though it remains unclear what this app would look like. Apple, after all, isn't likely to allow a full Firefox-based browser on the iPhone.

"Some folks at Google," as the project team is quaintly described on Google's new What Browser site, were charged with explaining what a browser is and what choices consumers have. They got halfway there; but as far as helping consumers make informed choices, information is still limited to pretty colors and shiny logos.

The cornerstone of the site is this average user-friendly animated video explaining in painfully simple terms what a web browser does. It's not an OS, and it's not a search engine. It was simple enough that my 8-year-old niece didn't have too much of a problem with the post-video comprehension check I gave her.

The site gives equally simple text tutorials on how to change a homepage, a default search engine, and a default browser. Credit must go to the "folks" at Google for making these parts of the site accessible to the average Internet user, something that is difficult for a justifiably biased technology company to do.

Talk Nerdy to Me

The "Under the Hood" section of the site seemed like it might give the geekier among us some food for thought with regard to browser performance. It contained this history lesson of a browser timeline from Wikipedia and a series of diagnostic tests, mostly related to browsers' processing of JavaScript.

We ran the Google-developed V8 Benchmark Suite on four major browsers. It broke Internet Explorer, and returned seemingly arbitrary results of 164, 673, and 1794 for Firefox, Safari, and Chrome, respectively, on a scale of "bigger is better." We ran the WebKit SunSpider JavaScript Benchmark on all four browsers, as well. You can click through to see our results for Chrome, IE, Safari, and Firefox.

Google's Still Got Some 'Splainin' To Do

We also opened the site with Epiphany, and WhatBrowser said it was Firefox 3. When we tried it out on Konqueror, well...

What browser? indeed. We're still waiting to see what result the Google site will return.

Which brings us to our final and most serious criticism. The site features the logos of the five major web browsers: Internet Explorer, Chrome, Safari, Firefox, and Opera. No mention is made of the many other available options nor of their current existence.

The reason we feel these browsers should have been in some way included in Google's browser icebreaker is the same reason we feel there should have been at least some discussion of each browser's corporate affiliations, best uses, and technical capabilities: Out of fairness to the aforementioned casual Internet user who, after looking at this page, might know what his browser is but still won't have a clear idea of whether or why he should consider using other browsers.

I'm primarily a Chrome user, and I love the lightweight interface and speed. But it's not the most reliable for enterprise web-based software such as WebEx and certain other web applications. When I'm testing web apps for work, I very often have to break out one of my standby browsers.

The flip side of that coin is that, since IE is still a dominant figure in the territory, most apps and sites will still perform well enough in Internet Explorer. I can think of just one app I've tested this year that didn't have any IE support.

Some users will care whether or not their browser is open-sourced, or whether or not it's standards-compliant. Some will care much more that it's reliable for using enterprise web-based software. But the glaring absence of this information from Google's presentation shows us that, in the effort to avoid obvious accusations of favoritism, they've neglected a great opportunity to create an informed consumer culture around web browsers.

By presenting just the logos of five browsers, Google has done something to make consumers slightly more aware of their options but nothing to break down the rhetoric- and sentiment-driven attitudes of average users toward technology products.

So, let's have a little conversation about that now: What's your browser of choice, and why? When did you start thinking critically about your browser? What performance or other issues trouble you most? Let us know in the comments.

After testing Opera 10 for a while, it quickly becomes clear that it is a perfectly capable browser. It's got everything the majority of users would ever want, ranging from the 'speed dial' homepage to a sidebar for taking notes, which are synced between different machines, just like your bookmarks. There is a 'magic wand' that automatically fills in passwords from Opera 10's built-in password manager, mouse-gestures, real-time fraud protection, a BitTorrent client,  and the tabs now optionally show a rendered version of the page for a more visual experience. The 'visual tabs' can also be put into a sidebar, a nice feature in the age where vertical space is limited as users have moved to wide-screen displays.

Opera 10 is available for Windows, Mac, Linux, FreeBSD, Solaris.

Speed

In our informal tests, Opera 10 couldn't match Firefox, Safari 4, and Chrome in most benchmarks. On a MacBook, Safari finished the SunSpider JavaScript benchmark in 711ms while Opera needed over 5700ms. In daily use, however, these benchmarks tend to mean very little and we barely noticed any difference.

Even though Opera has always been a good browser with a very passionate user base, it never quite caught on with mainstream users. Opera 10 is definitely Opera's best browser to date, but chances are that even this new version won't help Opera to gain a lot of market share as other browsers now have the momentum. However, if you haven't looked at Opera for a while, now is a good time to give it a try again. And if you often find yourself in a situation where you have to deal with a sluggish Internet connection (airports, hotels, etc.), Opera Turbo alone makes this a handy browser to have around, even if you don't make it your default browser.

One quarter of those surveyed who reverted back to Firefox 2 cited privacy as their biggest issue with Firefox 3. In an effort to curb privacy fears, Firefox 3.5 allows for private browsing, the ability to clear a portion of the history and website blocking to stop certain websites from appearing in browser history.

If Mozilla's little location bar raised this much attention, imagine the barriers facing shared browsing services and history trackers. Skabble, Hooeey and Me.dium (Now OneRiot) must have faced enormous scrutiny around user privacy. It's interesting to see privacy become an issue with browsing habits while in other areas we allow so much of our private lives to trickle into the ether.

In June, ReadWriteWeb covered the Google toolbar's translation feature in Internet Explorer. Worldwide Lexicon's browser-based toolbar seems to improve where the Google toolbar leaves off. One of the great features of the Worldwide Lexicon project is that you can correct translations or suggest that a translator improve upon a particular page.

A Russian friend once mentioned that he had a hard time getting entries accepted into Wikipedia because he had a hard time depoliticizing his words. Rather than removing cultural nuances from an article, the Universal Translator gives us a window into an authentic perspective often unlike our own. While no human or machine translation is perfect, this effort is a great step towards bridging truly global dialogue.

Recently, Mozilla released Fennec 3, the third beta version of the company's open-source touch mobile browser. In January 2008, ReadWriteWeb compared Opera Mini to the promises of the much anticipated Firefox mobile browser. A year later, Mozilla fans are still waiting and Opera Mini users continue to enjoy synced bookmarks and notes, skinning features, relatively fast downloads and increased video capabilities. From more than 1500 votes within the GetJar community, Opera Mini 4.2 has earned an 8.1 out of 10 user rating. But it will be interesting to see if die-hard Mozilla fans will sing the praises of Fennec.

To read GetJar's Opera Mini reviews or to download the app, visit the community's browser page. Or if you've got a Nokia N810 Internet Tablet and would like to test Fennec, download it here.

Additional Opera 10 features include web mail and web feed reader integration and an inline spell-checker for blogs, Twitter and Facebook posts. To find out more info on Opera 10 beta 3 or to install it, visit opera.com/browser/next.

For now, Mozilla will start the program with a survey that aims to get a better understanding of who is joining the Test Pilot community. The first actual tests should arrive soon after this first survey is complete.

Mozilla stresses that it will take its users' privacy seriously. Participants have to opt-in and data will be stored in anonymous form. Only aggregate test data will be made available to the public.

Overall, this looks like a great project. Usability studies tend to be slow and costly, yet with Test Pilot, Mozilla will be able to quickly enlist feedback about new design ideas from its large community of users.

With Weave, Mozilla Labs currently offers a very similar feature, though Weave hasn't made it into the default install of Firefox yet. In the past, Google also offered a synchronization plugin for Firefox, but the company discontinued this service in December 2008.

Link to Chrome OS?

Of course, we can't help but wonder if this work isn't also being done in preparation for the upcoming release of the Google Chrome OS. A lot of the work to get Chrome to sync between different instances is being done at the backend. If Google could get its netbook OS to seamlessly sync with applications on the desktop, then that would be yet another selling point for the Chrome OS.

Privacy?

Chances are that you are already storing your search history on Google's servers. With Chrome's synchronization feature, however, you would also store a complete record of all of your comings and going on other parts of the Internet on Google's servers. Mozilla Weave encrypts your data before it is synced with Mozilla's servers. In today's announcement, the Chrome team did not talk about encryption, though we would be surprised if Google didn't implement client-side encryption as well.

For some users, though, giving even more information to Google - even if it is encrypted - may turn out to be a deal breaker.

Get the Dev Channel Release (if you dare)

For now, only users who have installed Chrome's developer version and are subscribed to the Dev channel will see these new features. The Chrome Dev channel is the most frequently updated, cutting-edge version of Chrome, but these version are also far less stable than those in the more mainstream Beta and Stable channels. If you would like to switch to the Dev channel, instructions for installing this version of Chrome can be found here.

The creators of Firefox had the sense to realize that their uphill battle against Microsoft's IE was not going to be fought between equal armies. Internet Explorer was already pre-installed on almost every PC, and the Redmond company had ten times the resources to spend on development and research than their open-source competitor. Spread Firefox began as an effort to harness the collective voices of the programmers, marketers and enthusiasts contributing to the Mozilla project. Rather than positioning themselves as a corporate competitor, Firefox likened itself to a political cause. Externally, the group referred to itself as a "movement", and internally, the very infrastructure of the community site was powered by CivicSpace (formerly DeanSpace). The site is a modified version of the Drupal content management system created for Howard Dean's 2004 presidential campaign.

Spread Firefox became a rallying hub for open-source advocates and Microsoft dissenters. Since the very beginning, Firefox was humanized as the eager young candidate with a can-do attitude, while Microsoft's IE was portrayed as being bloated, corrupt and resting on his laurels.

In this world, the initial political platforms had nothing to do with health care or fiscal responsibility, but rather the impending threats of spyware and Trojan horses. Instead of putting signs on their lawns, volunteers put "Get Firefox" buttons on their personal websites. Instead of holding bake sales, they held hack-a-thons to build new extensions.

It's not unreasonable to compare the browser's fans to Howard Dean's leaflet-touting Deaniacs. While most enthusiasts opt to don t-shirts or work on web development, there are certainly zealots. One group of hardcore Oregon State University fans went so far as to create a 220 ft. Firefox crop circle.

Both Dean's campaign strategies and Spread Firefox are testament to small contributions and the power of the internet. The race to 1 billion downloads is a huge step in the browser territory struggle; however, as with Dean's campaign, it's still a long way from single-handedly toppling the status quo. Nevertheless, the Firefox campaign may be aided by Microsoft's antitrust case and the company's recent proposal to include rival web browsers in the Windows OS throughout Europe.

Mozilla's bid to become commander in chief, at least in Europe, may actually be achieved in the foreseeable future. It will be interesting to see if Opera, Safari and Chrome will step in to split the vote.

For more information on Firefox, visit the Spread Firefox site, or to download the browser, visit the product page.

According to Stat Counter, Internet Explorer currently holds the majority market share for browsers at 61%. The next competitor is Firefox with roughly 30% of installs and Opera, Safari and Chrome make up the difference. While non-IE users have had to install their browser of choice, Internet Explorer's rise to success can be attributed to having been bundled on every Windows PC. With the new multi-browser bundling, competitors will finally reap the rewards of Microsoft's distribution channels. As new PC's are purchased, it's likely that Firefox and Chrome will see a new opportunity to thrive.

Less than tech-savvy users who've never questioned IE bundling with Windows may purchase new machines and choose their browser for reasons that have nothing to do with performance or popularity. A user may simply choose to run Opera because they're a music lover or Chrome because they're a car enthusiast. While it's too early to tell how consumer habits will change, if the EU chooses to settle with Microsoft, browser developers will see a major shift in the market place.

In reality, open-source software provides stable solutions, created by people and for people and used by companies of all sizes. Use Firefox? That's open-source software. Google Chrome? It too is based on an open-source code. Ever look up a term on Wikipedia? The site is completely built on user-generated code and content. "In fact," says Allison Randal, Program Chair of OSCON, "chances are you're using a lot more open-source software than you know: on your computer or powering you favorite websites."

Author: Ravit Lichtenberg is the founder and chief strategist at Ustrategy.com -- a boutique consultancy focusing on helping companies succeed. Ravit works with CEOs, marketing groups, and social media managers to craft customer-centric engagement strategies that result in higher customer value, stronger customer community, improved monetization, and higher profitability. Ravit authors a blog at www.ravitlichtenberg.com.

What Is Open Source?

"The ideas behind open source are about freedom," continues Randal, "that people should have certain basic rights in the software that they use, the same as every other part of life. It's about people's rights to create things they're passionate about."

Mozilla's founders, who spawned Firefox, walked away from the ashes of Netscape with a desire to change the Web browsing experience. Drupal and Joomla are content management systems that enable unlimited options in website building and publishing. Remember how difficult it used to be to build your own website? Now building one is free, open to all, flexible, and extendable: anyone with a passion or idea can build for it, and numerous companies are taking Drupal and Joomla and building easy-to-use website templates that anyone can use, no programming needed. Don't want to pay for Microsoft Office? You can use OpenOffice for free -- it will serve most of your needs.

In essence, these projects, developers, and organizations address mature, business-critical issues in better, faster ways. This form of crowd-sourcing enables businesses to use solutions that would otherwise have required a lot more time and/or people to develop at a much higher total cost.

Open Source Is Evolving

You may have heard the phrase, "Open Source is free as in speech, not as in beer." This phrase refers to the notion that while everyone can freely start and contribute to any project, the actual use of open source solutions may still come with a price tag -- often for services and additional product layers that a company bundles with the open code. But for corporations that already spend millions of dollars just to keep the lights on, investing in open source increasingly makes better business sense. For the CIOs and CTOs of these companies, it's not about the price tag of each solution but rather about the total cost of ownership over time, especially in a downturn economy.

In a study conducted by Gartner and reported by Matt Asay at CNET, CIOs reported they have increased investment in open-source software and decreased investment in proprietary software. CIOs reported that by investing in open source they were able to do the following:

• Reduce costs by 87% (while meeting or exceeding expectations),
• Improve quality by 92%,
• Ease integration and customization by 86%,
• Quicken pace of innovation by 82%,
• Improve support by 84%,
• Increase standards compliance by 91%,
• Decrease time to market by 82%.

Michael Fauscette, Group Vice-President of Software Business Solutions at IDC, recently highlighted changes in the adoption of open source. IDC found that as recently as 2007, CIOs were reluctant to adopt social media software for fear of IP infringement and poor support: two mission-critical elements of any enterprise. By 2008, says Fauscette, CIOs reported that they preferred open-source software precisely because of the quality of support it comes with. And as for their fear of IP infringement, that was no longer at the top of the list because of standards and self-policing.

Open source doesn't only serve IT companies, though. It is now being explored for government and health care data management and access. Open-source software, in other words, has moved from the basements of Linkin Park fans to the desks of the largest corporations in the US.

Sound familiar? The evolution of open source may sound a bit like the evolution of another web-related phenomenon, what has become known as Web 2.0 social media and social networking. Like open-source software, social media is about the basic human right to communicate, organize, and maintain control of one's own experiences. And both address the needs of companies to do more at higher quality with less money. Both social media and open-source software involve communities and are fed by content: code in the case of open source, and media content in the case of social media.

But unlike open source, social media has thus far primarily been a consumer play and is only now being explored by enterprises. Living on the Web, social media is also hardware and distribution-channel agnostic: it does not require pre-installation and does not compete with pre-bundled proprietary products. Historically, open source, being hardware dependent, has had greater distribution challenges: unless the software came pre-loaded on your hardware, notes Fauscette, you would rarely seek out alternatives to replace what you already have. Without a channel for hardware, distribution was driven primarily by hard-core tech enthusiasts.

Seeds of Change

Companies that erected insurmountable barriers to protect their source code now realize that the cost of innovation and competition may be just too much compared to that of their competitors that use open-source software. Take Google's Android, an iPhone competitor built on the open-source platform Linux. Android started off as closed-source software but very quickly became an open-source project. Developers can now build applications on top of Android's platform and then use the code for their own Android-like products, just as developers use Firefox code to build their own browsers.

2008 saw another significant milestone: the establishment of the Symbian Foundation to oversee the development of the Symbian operating system as an open-source platform, licensed under the Eclipse Public License (EPL). The Foundation's members include Nokia, Motorola, Sony Ericsson, NTT DoCoMo, Texas Instruments, Vodafone, Samsung, LG, and AT&T. With this development, a once highly protected closed-source cell-phone operating system has opened up.

Caleb Sima, Chief Technologist at Hewlett-Packard, calls this "a clear move on Nokia's part to try to catch up to the competition by using open source and the community to help evolve its features to those of smartphones." Companies are now realizing that open-source software is a competitive advantage.

What Open Source Means to Social Media

Open source is the natural platform for fast-evolving social media and social networking. Forget about having to scale the walled gardens of social networks or having to upload, download, and link together multiple applications. With open source, everything is seamless and transparent. Picture a huge festive dinner table, set with dozens of mouth-watering dishes for you and your guests to pick from. You can heap whatever you like on your plate or, better yet, just dab your bread into whatever dish your please, all while seeing what others are putting on their plate and seeing whether they're using a fork or a spoon and hearing the conversation around the table.

But with all of these capabilities and openness, people will face new challenges on the Web. One big challenge will be to make the Web more personal and make it possible to simulate live interaction. One of the most promising companies to address this is Kaltura, maker of the only open-source online video management platform, with a free community platform, now used on over 35,000 websites and soon to be integrated into Wikipedia for user co-creation of rich media content. (Disclaimer: Kaltura is one of my client companies.)

"Extensions like Kaltura make the Web real," says Fauscette. "Video is in fact one of the big things we'll see. This is an opportunity space, and first-mover advantage will be big." For Fauscette, trust is a major sticking point: with the proliferation of networks, friends, followers, and brands online, helping people figure out who and what to trust will be key to making the Web personal.

Whoever tries to control people's relationships will lose. Whoever enables people to create and share experiences that are relevant to them across any website, with anyone, the way they want will win. And open source will create many more winners than losers.

More About Open Source

OSCON is celebrating its 10th year anniversary this coming week in a four-day conference in San Jose, California. In addition to the usual technical tracks, OSCON has added people and business tracks and many free events. You can register for a free pass to the expo hall (yes, free as in beer) and attend the "Birds of a Feather" un-conference, Ignite party, Hackathon, and much more (all free). Check out the list of events.

Great resources online include Open Source Initiative Open Government, Open Data Initiatives, SourceForge (where you can find a list of ongoing projects and downloads), Open Video Alliance, and the excellent short and sweet write-ups by open-source experts such as CNET's Matt Asay.

Oh, and there's always Wikipedia (where smiles are always open).