However, out of the two updates, it's Adobe AIR 2 that received the biggest overhaul. The new runtime allows developers to create entirely new types of applications that simply weren't possible using AIR 1. What sort of apps are those? Adobe's gallery of sample apps should give you some ideas of what's to come.

In Adobe AIR 2, apps can now detect when a mass storage device has been inserted into the computer. That means the app can "see" your USB flash drives, external drives, and even some digital cameras. For example, developers could build an app that recognizes when your Flip camera is plugged in and lets you automatically upload videos to YouTube.

To demo this capability, Adobe has released FileTile, a sample app that does just this (minus the video uploading). FileTile recognizes external devices and lets you see the files and open them with their default application.

Download Installer | Source

2. Native Process API

The native process API allows developers to better integrate their AIR apps with existing code libraries or extend their apps using native code. With the new native process API, this can now be done without compromising the cross-platform capabilities of AIR which allows it to run on Windows, Mac, and Linux.

Developers using this new functionality can now deploy their apps with operating-specific installers like .exe, .dmg, .rpm, and .deb instead of an .air installer file.

To demonstrate the native process API, Adobe released SearchCentral, an application that taps into Mac OS X's Spotlight feature for desktop searches. It also lets you do web searches on Google and Wikipedia.

Installer | Source | How to

Here's a video explaining in more detail how the native API works:

3. Microphone Data Access

Like it sounds, the microphone data access feature lets you acquire the sound data from a computer's microphone without the need of a server. For example, a developer could build a note-taking application that lets users record audio clips even when they're offline.

To get started, a simple app called Microphone is now available which does recording and playback with variable playback speeds supported.

Download Installer | Source | How to

4. Drag-and-Drop Support for Remote Files

The new "file promises" feature of AIR 2 lets you drag remote files out of an AIR application. A file promise, as described by Adobe's Christian Cantrell, is "what you put on the clipboard when you want the user to be able to drag and drop files that do not yet exist, or that exist elsewhere (not locally on your machine)." It's a promise to deliver a file at some point, but not an actual file.

For example, an app could generate a CSV file but only when a user tries to drag and drop the file. It could also refer to files on a remote server, like an FTP server. When a user grabs that remote file and pulls it into the AIR app, the app could then download the data. It even supports files accessible via a URL like those hosted on Google Sites.

Unfortunately, this feature is Windows and Mac only.

A sample app called S3E provides a graphical front-end to your Amazon S3 account to demonstrate this feature.

Download Installer | Source | How to

5. Peer-to-Peer Networking Capabilities

Adobe AIR 2 also adds support for new networking capabilities including UDP, secure sockets and peer-to-peer. To demonstrate the possibilities, Adobe released KeePIPE, a javascript app that lets users on the same network share files using peer-to-peer technology. It also lets VMWare users transfer files between a virtual machine and a host computer.

Download Installer | Source | Read me

6. Multi-Touch

Perhaps the most exciting enhancement in AIR 2 and in Flash Player 10.1 are the new multi-touch APIs. In Windows 7, AIR apps can respond to multi-touch and in both Windows 7 and Mac OS X Snow Leopard, they can respond to gestures.

In this video (below), Adobe's Kevin Lynch demos a multi-touch app on an HP TouchSmart computer:

Obviously, Adobe is excited about this new feature, too, because they've released not one but four sample applications that demonstrate multi-touch in action:

• GeoTest: Lets you move images around the screen using a built-in physics engine. Download Installer | Source
• PhotoPhysics: A multi-touch app with a built-in physics engine. Download Installer | Source
• SpriteFract: A multi-touch app with a built-in physics engine that demonstrates a mouse-compatible, direct-manipulation interface. It also uses PixelBender to asynchronously process a large amount of geometry data. Download Installer | Source
• TouchTest: Lets you drag, scale, and rotate images on the screen. Download Installer | Source

Other Features

Other features in Adobe AIR 2 include the following (courtesy of Rob Christensen):

• A new API lets you open documents with its default application
• Global error handling
• Enhanced printing support, including vector printing support on Mac and new APIs to query the local machine for a list of printers or print without a dialog box.
• WebKit in AIR 2 is now based on the version shipped with Safari 4.0.3 which includes support for JavaScript profiling, SquirrelFish Extreme JavaScript engine performs 50% faster using SunSpider tests, CSS3 Module support (2D transformations, transitions, animations, gradients, zoom and WebKit CSS selectors), styling scrollbars via CSS and Canvas enhancements.
• IPv6 format addresses can now be used with all APIs that accept an IP string as input.
• Increased maximum size of NativeWindow: AIR 2 apps can have a window size of 4095 x 4095 where before the maximum was 2880 x 2880.
• DNS lookup
• Network interface enumeration
• Database transaction savepoints
• Screen reader support in Windows
• IME API and IME text input enhancement
• Smaller runtime installer sizes
• More efficient CPU usage and reduced memory size

High-traffic Flash-based gaming communities like Lumosity, Newgrounds and PopCap Games will be some of the first groups to utilize Flash's Low Level Virtual Machine compiler infrastructure. If these groups really do find the Flash customization as easy as it sounds, Adobe will be opening the floodgates to casual gaming. PopCap's titles alone have been downloaded more than 1 billion times by consumers worldwide. With reduced development time, it will be interesting to see the fortunes amassed by gaming houses. Some of the light games that have already been created using CS5 include Chroma Circuit, Fickleblox and Just Letters.

RIM, the company behind BlackBerry's wireless platform, including email and touchscreen technologies, is joining Adobe's Open Screen Project, a 50-organization-members-strong organization that aims to promote better apps for richer mobile, television, and desktop browsing experiences for users.

Also at MAX, Adobe and Nokia are jointly announcing the funding of more than 35 multi-screen applications as part of the Open Screen Project Fund. Several apps will be demonstrated at the show, including Twitter client Twittle, interactive map MyFestivalGuide, entertainment app SmartGrooves, frequent flyer app MileBlaster, real-time audience feedback app Live TalkBack, and many more.

Adobe is also announcing support for HTTP streaming and several new mobile-ready features, including multi-touch, gestures, accelerometer, and screen orientation.

Flash Player 10.1 is the first consistent browser-based runtime from the Open Screen Project that offers browsing of Flash-based web apps, HD video, and other content on smartphones, netbooks, other Internet-enabled devices.

Flash support is also expected for several other mobile platforms, including Google Android, Symbian, Palm webOS, and Windows Mobile. A public developer beta will be available for Windows Mobile, webOS, and desktop operating systems before the end of the year. A public developer beta for Android and Symbian should be announces early in 2010, with general availability and publicly available devices coming in the first half of 2010.

Sharing Flash Apps on Mobile Devices

On the mobile side, Adobe and Gigya will give users the ability to share content on a wide variety of phones, including Windows Mobile and Symbian phones. Users who want to install a sharable application on their mobile phones will simply receive an SMS message with a link to the application. The service will automatically detect the type of device and deliver the right version to the user. Developers can also give their users the ability to share iPhone versions of their applications - though obviously those have to be native iPhone applications, as the iPhone doesn't support Flash.

Developers will be able to track the success of their applications through and Adobe AIR app that will allow them to measure distribution and customer usage. In partnership with Gigya, Adobe will also give developers the ability to assure installs through paid promotions and to monetize apps through cross-promotions.

Coming Soon: Easier Integration with Social Networks

Adobe also announced that it will launch another Flash Platform Service later this year that will allow developers to easily connect Flash applications written on top of Adobe's platforms with a number of social networks such as MySpace, Facebook, and Twitter. Developers won't have to worry about the idiosyncrasies of a service's API, but will be able to write their applications on top of Adobe's social platform instead.

Ted Patrick, Adobe's Senior Manager of Developer Communities, put it like this: "I think we will see Flash on different devices support the soul of the device in capabilities and APIs" - including GPS. That's an exciting trajectory and more than we've heard before. Full Flash on phones by the end of this year is more or less on schedule, but the integration of these physical features certainly revs up the imagination.

"As Apple has shown," Governor told us by phone, "the User Experience elements are really important - it's not just how you draw screens. Adobe has understood this and will be offering APIs accordingly. What's most important is that they support a new interaction model because that's what developers want. Augmented reality apps, being more gestural about how you interact with applications - that's a big deal."

Governor, whose analyst firm counts Adobe among its clients, says that things will get really interesting when the Flash developer tool Flash Builder (formerly known as Flex Builder) integrates mobile and mobile features like accelerometer and multi-touch into its development environment. That's not currently on the public road map, but seems like the next logical step. "There's all these really cool phones beyond the iPhone, like Nokia phones, that have APIs for things like accelerometers, but the functionality hasn't been taken advantage of," Governor said. "If Adobe can simplify access to this functionality for new interaction models then it can, through tools, democratize sophisticated development on these platforms."

We've had only initial contact about this with Adobe at press time but will update coverage if we get more information.

While we tend to focus here on non-gaming mobile apps, it's not hard to see that multi-touch, accelerometer and GPS use by Flash apps will probably have the biggest impact on games.

The mobile Flash demonstrations shown today by Adobe were all on Android devices, still no world on Flash for the iPhone. ("It's up to Apple," was the line again today.) A bevy of beautiful, touchable, turnable, location-aware Flash apps on Android could create a pretty compelling competitor to the contents of the iPhone app store.

1. Streaming Support: Silverlight changes and adapts the video quality of a media file based on available bandwidth and CPU conditions in order to deliver an optimized viewing experience. This provides support for live and on-demand true HD (720p+) streaming. Video giant Netflix first employed the platform in 2007 to power its instant viewing service. With the new streaming support, the only thing holding back HD video sites is their own limited catalogues.

2. Sketchflow: Expression Studio's SketchFlow allows for rapid user interface prototyping. This means that concepts and projects can evolve seamlessly without the need for lengthy redesigns. Developers are also able to apply their sketches to a 3D plane and add animation and annotations to them. Designers and developers are reporting that Sketchflow cuts down mock up times significantly.

3. Out-of-browser Capabilities: Similar to Adobe's AIR and Mozilla's Prism, Silverlight enables applications to be placed in a restricted store on a users machine. Users are then provided a direct link to the application from their desktop or start menu. Silverlight also tests for a network connection and automatically syncs and stores files depending on that connection. This ensures point back up.

One of Silverlight 3's early projects is French-based Eeple's Board. The project was started by a 19-year-old computer science student and is a virtual cork board with pictures, posters and articles. As with a real cork board, messages and notes can be layered to produce a media collage. In this case, the media includes videos, blog posts and music files.

A year ago, Silverlight's penetration was 17%, today it's at a third of all users. Compared to the 99% market penetration of Flash 9 and 86% penetration of Flash 10, this is extremely low. It will be interesting to see if Silverlight 3's features will increase the rate of adoption. Partnerships will certainly play a key role in how the market is carved out in the years to come.

Adobe, of course, isn't alone in trying to make a push for the living room. Microsoft is also trying to aim for the same market with its Silverlight platform. Although Silverlight has been used to power some high-profile events lately, including NBC's Olympics site, it is still only a minor player in the overall market.

Last August, Intel and Yahoo also announced an initiative to bring Yahoo widgets to TVs. Even though other vendors like Verizon already offer some widgets on their set-top boxes, these solutions are often too clunky to be really useful.

Similar to Silverlight, the new Adobe platform will not just focus on widgets, however. Adobe also plans to give content creators the ability to stream HD video directly to these devices.

Interestingly, Netflix, which currently uses Silverlight to power its browser-based players, is also among Adobe's launch partners.

Can Flash Succeed Where Others Have Failed?

Interactive TV has long held a lot of promise, but the idea never really caught on with consumers. Flash, however, may be able to change this. Adobe can rely on a dedicated group of third-party developers who will only have to make minor changes to their programs to make them run on these Flash-enabled devices.

Hopefully, Adobe will create an App Store-like experience that will allow developers to promote their apps and allow consumers the ability to pick and choose widgets for their TVs.

"It's a hard technical challenge and that's part of the reason Apple and Adobe are cooperating to try and get it done as soon as possible," Narayen said in an interview with Bloomberg.

Flash now may be good enough for Apple

The debate has been long and tough. In March last year Narayen said that with or without Apple's blessing, Adobe planned to develop a Flash player for the iPhone/iPod touch platform. Unfortunately Apple CEO Steve Jobs had already made it clear the current Adobe offerings were not acceptable. Flash Lite, the version designed specifically for mobile devices, just wasn't good enough and Adobe's desktop product was just too slow on the iPhone. According to Jobs, what was needed was a "missing product in the middle."

Has Adobe been working on that product in the middle? In October 2008 Adobe Senior Director of Engineering Paul Betlem confirmed that a Flash player was in development for the iPhone, but pointed out that Adobe would still need approval from Apple to get it onto their products. Clearly, approval has now been granted.

During the Bloomberg interview, Narayen said that Adobe plans to have over a million devices shipped by the end of the year that have Flash and he's not just talking iPhone; the company is working on the Android platform, the Windows mobile and the Symbian platform.

As to when we'll see Flash on the iPhone, your guess is as good as ours. No time frame has been offered but given Narayen's comments last week, we hope to see it this year.

Watch the five minute interview below.

With Ichabod, Adobe is hoping to fix that problem for Flash. Update: According to a comment from Adobe's John Dowdell, Ichabod only works on Flash, not AJAX as previously reported. Nonetheless, it's still a very important step forward.

Now, just in time for Halloween, Adobe has unveiled more information about the technology that may resolve the search-engine woes. Code-named Ichabod, it's an early prototype of a "headless Flash player."

The player - which has no user interface - is designed to help search engines index the content held within the confines of Flash by playing the content in a way that allows the search bots to index it.

According to InfoWorld, Ichabod might walk through an interaction so that a search engine bot could index the results:

"The search engine, for example, might find a button in an application; Ichabod will try to push the button and generate an event, which then might lead to an indexing of that content."

Only time will tell if Ichabod's headless Flash player can bring indexing to the sleepy hollows of Flash. But one thing is for sure: With the wealth of content contained within Flash movies throughout the Web it's in everyone's best interests to solve this issue.

For Adobe, it means eliminating one of the last barriers to the continued acceptance of its core Web technology. For Google, Yahoo!, and other search engines, the ability to effectively index Flash content means more relevant search results to which they can affix advertising.

Hopefully, tackling the search engine problem has Adobe's Ichabod meeting with results far more rewarding than those which befell its namesake.

The Firefox 3/Flash Bug

If you don't have any idea what we're talking about here, consider yourself lucky. The Flash/Firefox bug has been a major source of aggravation for many users running Firefox 3 on Windows XP or Vista. When viewing an embedded video on a web site like YouTube, the videos would start playing, but they would stop after only a couple of seconds. There was nothing you could do to fix it except to close the browser and re-open it (which only sometimes worked) or load up an alternate browser like IE or Chrome.

People's experiences with this bug weren't consistent - some people were affected, some not at all, and for some it was intermittent. To make matters worse, the only solution at the time was to install the Flash 10 player which was then still in beta and therefore unsupported by many large web sites, like CNN, for example. That site would prompt you to upgrade to Flash 9 as it thought you must be running an older version of Flash. 

Both Mozilla and Adobe were aware of the issue, but neither company seemed to really know what the problem was. At one time, Adobe suspected that it was another Firefox plugin that was affecting Flash. The Mozilla developers also did their best to determine the cause on their end, too, but because Adobe was a closed-source company, their efforts could only go so far.

This fix came just in time. Because the issue had been going on for so long, people were getting comfortable running two browsers - Firefox (as usual) and one that played Flash, like Chrome. That opened the door for another big browser switch - this time away from Firefox instead of towards it. What a shame that would have been because otherwise, Firefox 3 is a great browser. We're happy to see that Adobe finally figured out the issue and has made Flash usable again.

Other New Features

As far as the other upgrades go, developers will be happy to learn that the new Flash Player supports the following:

• 3D transformations and animations that take advantage of GPU hardware acceleration
• New text rendering engine that lets developers create their own text layout components
• Pixel Blender integration which lets developers create custom filters and effects which can be applied at runtime to videos, images, and bitmaps

For more details on the technical aspects of these features, Josh Catone has a good write-up over on SitePoint.

You can download the new version of Flash from here: http://www.adobe.com/go/getflashplayer

Nokia Reveals iPhone Competitor And Goes to Battle With iTunes

At an analyst and media event in London this week, Nokia unveiled their company's first touch-screen phone, the Nokia 5800 XpressMusic, otherwise known as the Nokia "Tube," a device designed to compete directly with Apple's iPhone. Along with the phone, Nokia also detailed plans for their new "Comes With Music" service, a 12-month subscription service which offers unlimited downloads. There's no charge to download the individual tracks because the cost for the music is bundled into the cost of the phone.

Netflix API Launches - Here's What it Will and Won't Include

The much-awaited Application Programming Interface (API) for movie site Netflix launched this week. It looks pretty good, but there are some major limitations, too. Millions of people love movies via Netflix, making this API an opportunity for all kinds of developers to add well-known value to any other application.

See also: Evernote Hits a Homerun With API, Data Portability

Google Blogsearch Relaunches as Techmeme Killer, Across 11 Categories

In its first major upgrade ever, Google Blogsearch relaunched and looks radically different. Instead of the blank page look of Google.com, Blogsearch now looks like Google News (but uglier) - with the hottest topics from the blogosphere aggregated on the front page. Readers can drill down in 11 different categories, from technology, business, sports and entertainment. Google says you can use Blogsearch to see what the world is talking about.

RWW Predictions: Will eBay Sell StumbleUpon?

Last week rumors were swirling that eBay was looking to sell StumbleUpon. eBay purchased StumbleUpon in early 2007 for a bargain price of $75 million. We've still yet to have these rumors confirmed, but what if eBay were to actually sell StumbleUpon? We ran a prediction challenge this week asking whether eBay will sell the service by the end of this year and if so, the price tag that it might fetch. Here are the results:

Poll: Adobe Confirms Flash For iPhone - Do You Care?

At the Flash on the Beach 08 conference being held in Brighton, England, Adobe's Senior Director of Engineering, Paul Betlem, confirmed that a Flash Player is in development for the iPhone. The information was provided in answer to a direct question from an audience member during the Town Hall meeting sessions held during the conference. Also check out our poll on the topic:

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

A Word from Our Sponsors

We'd like to thank ReadWriteWeb's sponsors, without whom we couldn't bring you all these stories every week!

• FreshBooks offers professional online invoicing.
• SocialText provides an enterprise wiki platform.
• WildApricot is Membership Management Software.
• E.Factor is an online community for entrepreneurs.
• Strands provides real-time recommendations of products.
• Calais brings semantic functionality into your site.
• The Web 3.0 Conference is on October 16 - 17 in Santa Clara.
• Direct Media Exchange is a solution for managing ad networks.
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Web Trends

Where Are All The RDF-based Semantic Web Apps?

RDF is the cornerstone of The Semantic Web, yet there still very few commercial RDF apps.

In the latest issue of Nodalities, a magazine about the Semantic Web by UK company Talis, there is an article by Talis CTO Ian Davis about the state of Semantic Web applications. Davis says that we're still in "Generation Zero" of the Semantic Web, because there are relatively few compelling apps. Specifically he notes that "there are still only a handful of applications that incorporate RDF at their heart and none of these are using the full potential of the Semantic Web." RDF is the Semantic Web's equivalent of the Web's HTML - its chief characteristic is the ability to ascribe meaning to data. We investigate...

See also: Swirrl: Newly Launched Semantic Web Wiki

Web 2.0 Gritty Entrepreneurs

When the going gets tough, the tough get going. Times are now tougher. Which makes most people head home. The half-hearted entrepreneurs, the wannabes who thought it was going to be easy, the folks with connections to VCs who could get a $5m Series A for a copycat app. Who will be left? The gritty entrepreneur of the old school who knows that it is really, really tough to build a great company. At ReadWriteWeb we celebrate these gritty entrepreneurs and in a series that kicked off this week we will be writing about them - and for them.

See also: Gritty Entrepreneurs: Jigsaw, a Profitable Web 2.0 Venture

Interview With Last.fm Founder Richard Jones

This week we interviewed one of the founders of online music service last.fm, Richard "Mr Scrobble" Jones. We wanted to find out last.fm's reaction to the launch of MySpace Music and the rise of Imeem, discuss business models in online music, and find out what's new at last.fm. We ran the interview in 3 parts, over 3 days. Part 1 discusses the increasing competition in online music this year. See also Part 2, on business models and Part 3, on design and features.

5 Great Science Books to Expand Your Mind

From the dynamics of social networks to market bubbles, science has a lot to say about the world of technology.

One of the great discoveries of modern science was the realization of how interconnected the world is. The deterministic, Newtonian view of a clockwork Universe was replaced by the much more dynamic, uncertain and entangled world of Quantum Mechanics. The new world is the one where Godel forever cut hopes for completeness in mathematics and Turing showed that computation, like the future, is fundamentally unpredictable. Despite these unexpected setbacks, modern science is wonderful, powerful and thought provoking - and relevant to technologists.

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

RWW Enterprise Channel

Mumboe Uses Semantics To Pull Key Data From Contracts

Mumboe isn't just another enterprise collaboration suite. Instead, they focus on doing one thing and doing it well: making business agreements searchable. That's a very unique need they fill, which is why is why they already have 3000 customers using their free Express solution after only having launched earlier this spring.

To compete with the handful of other vendors in this narrow space, Mumboe has now added a new feature called On-Demand Contract Intelligence, which takes advantage of the service's semantic processing engine to deliver something the others don't: automatic extraction of data.

Email us if you're interested in writing for ReadWriteWeb's Enterprise Channel.

SEE MORE ENTERPRISE COVERAGE IN OUR ENTERPRISE CHANNEL

That's a wrap for another week! Enjoy your weekend everyone.

According to Betlem, Adobe is working on the iPhone Flash Player, but the iPhone is a closed platform. In other words, it's entirely up to Apple as to if and when they will allow the player onto the iPhone.

You may remember it was only earlier this spring that Apple CEO Steve Jobs deemed the current version of Flash Lite, the scaled-down version of Flash for mobile phones, as not being good enough for the iPhone. According to Jobs, Flash Lite would spoil the iPhone experience. He also noted that the desktop version wouldn't work either as it would run too slowly on the iPhone. What he called for was the creation of a "missing product in the middle."

Apparently, Adobe has heeded that call and has been busy building that middle-of-the-road version. The only question now is whether or not it will be good enough. At this point, Apple may be feeling the pressure to make Flash work considering Microsoft's recent licensing of Flash and Reader LE on Windows Mobile.

When Will It Arrive?

As to when we will see Flash on iPhone, it's anybody's guess. However, according to AppleInsider, the iPhone/iPod Touch software will be updated next month to v2.2 beta 1. Included in the update will be a newer version of Safari, which has been redesigned to relocate the Google Search bar to the right of the Address Bar. Also in the update will be a new App Store which will feature a new categories page with large category icons and more spacing between each listing.

We suppose it's too much to hope for that the new version of Flash would be pushed down with this upcoming update as well, but Apple has been known to surprise us before.

POLL: What Do You Think About Flash On iPhone?

We're looking forward to having Flash on the iPhone, but we're curious what you think. Has it been difficult for you to use your iPhone/iPod Touch without it? Or do you think "good riddance!" having never liked Flash in the first place? Please take our poll and let us know your thoughts.

]]>Discuss]]> http://www.readwriteweb.com/archives/adobe_confirms_flash_for_iphon.php http://www.readwriteweb.com/archives/adobe_confirms_flash_for_iphon.php News Wed, 01 Oct 2008 06:39:18 -0800 Sarah Perez NBC seems to be having a change of heart this week. The network recently wrapped up their streaming of the Olympics using Microsoft's Silverlight technology. However if you tuned in for this week's NFL season opener, NBC was using Adobe's Flash technology instead of Silverlight. Making some do a double take, here's a look at why NBC left Silverlight in a flash (pun intended).

"Microsoft, meanwhile, said that during the Olympics, 40 million US to visitors NBCOlympics.com didn't yet have Silverlight installed."

NBC has already begun switching back to Adobe Flash for the start of the NFL season. Yet their efforts don't seem to be paying off at the moment with reports of video playback for the NFL season starter game being too horrible to watch.

Not a Good Look

We all know that at least 90% of computer users have Adobe Flash installed. It's easy to see why NBC would want to switch back. The partnership between Microsoft and NBC was likely more beneficial to Microsoft in the end. One of the downsides for NBC was that users tend to become either wary or lazy about downloading new extensions for a website. This is especially true if the website was working just fine with previous extensions only days before. However, with a rocky start to switching back, NBC online sports fans are probably wondering if it's even worth the effort anymore.

But they can't all be bad... can they? Has anybody seen a Flash intro that doesn't have you scanning the screen desperately for the "skip intro" link?

One of the most obvious ways the Web will be utilized with the Beijing Olympics is with online video coverage. In the US, NBC has teamed up with Microsoft Silverlight for 2,200 hours of live coverage. Meanwhile in China, Adobe has teamed up with a Chinese network.

Despite the geographical limitations, NBC is promising lots of 'new media' features in its Web coverage. These include:

• Users have the ability to watch whatever sport they want, unlike on TV where you get what the broadcaster dishes up.
• There will be 3,000 hours of "on-demand encores of full events and highlights".
• Users can switch between up to 4 live streams.
• Users will see the standard world feed that is sent to all broadcasters, so there will be no network TV commentators. Instead, the NBC expects to see bloggers "serve as play-by-play voices and analysts" (free talent!).
• Users will have access to statistics, biographies and other information.

As the NYT notes, NBC's coverage of the Olympics online is the culmination of NBC's "multiple-network strategy, which began in 2000 with the addition of CNBC and MSNBC to the mix." The upshot is that coverage of the Olympics becomes an on-demand, 24/7 experience -- although unfortunately not worldwide in NBC's case. This is possible because the "cyber-pipelines" infrastructure is largely in place now, in the US, to support such extensive online video coverage.

NBC's coverage online will be powered by Microsoft Silverlight and Windows Media player. CNET reports that Limelight Networks is being used to route the video streams to Internet service providers. NBC was originally planning to use Adobe's Flash, but CNET noted that NBC "was convinced by Microsoft earlier this year that Silverlight would allow it to stream more high-quality video than would have been possible using Flash."

It seems China's TV networks didn't buy that line, as Adobe has partnered with CCTV.com to bring Olympics online video to mainland China.

CCTV.com and Adobe Partner for Internet Coverage in China

Today, Adobe announced a partnership with CCTV International Networks Co, Ltd. to deliver Web coverage of the 2008 Beijing Olympic Games to fans throughout mainland China and Macau. CCTV.com owns the online video rights to the 2008 Beijing Olympic Games for mainland China and Macau. CCTVOlympics.com plans to provide 5,000 hours of "on-demand protected streamed video content including full event replays, highlights, features, interviews and encore packages." This is made up of 3,800 hours of worldwide broadcast Olympic Games video and 1,200 hours of CCTV's own video.

Choosing Adobe as a partner, as with NBC and Silverlight, is a hint that Chinese Internet viewers can expect a rich interactive experience. The press release trumpets "an unprecedented Web experience created with Adobe Flex and delivered via Adobe Flash technology".

Unlike NBC though, CCTV is not eschewing commentators and replacing them with bloggers. CCTV promises "expert analysis from CCTV's Olympic media team". However it also will be diving into the social web via "social networking features that will enable fans to share aspects of their Olympic experience with friends."

Conclusion

The 2008 Olympics is set to be the first to have a mammoth online video presence. Up to 5,000 hours of coverage would be enough to satisfy even the most rabid of Olympics fan. What's possibly even more interesting to watch will be the performance of interactive Web technologies such as Silverlight and Flash in this coverage. Which one will end up better? Although I guess if you're in the US, you'll never know about Flash - and vice versa for the Chinese regarding Silverlight.

Further coverage from the RWW Network:

RWW: The Olympics Go Mobile

last100: Roundup: The most digital of all Olympic games is well underway

last100: NBC Olympics on the Go will allow (some) fans to download events to watch on their computers