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Flock, a Web browser with loads and loads of media sharing and social features baked inside it, announced today that it is shutting down. Flock went out with a sigh and the news of its closure has been greeted with a shrug.
Back in the old days, when Flock was born, things were very different. Five or six years ago when Flock was launching (it was a long, slow, hyped-up process), people loved it. Tech bloggers in particular loved it. It was, as PaidContent founder Rafat Ali said, "a new browser with a lot of geek-love." Top bloggers are so concerned these days with saving face by constraining their enthusiasm that I thought it would be fun to look back at what some tech stars said about Flock back then. Their early reviews are like a time machine that offers a ride into a simpler, perhaps happier time in the tech blogosphere. I miss that time and thought you'd enjoy reading some highlights.
Flock, the "social" Web browser formerly built on top of Mozilla's Firefox, has just made a radical change. It's now powered by Chromium, the same technology found in the underpinnings of the speedy (and rapidly growing) Google Chrome.
Long decried among many early adopters as slow, busy and buggy, Flock today aims to change those former perceptions with the launch of its overhauled browser. The company describes the new Flock as "simple," "clutter-free" and "lightning fast."
As part of the European Union's antitrust agreement with Microsoft, the company will be required next year to show a list of alternatives to Internet Explorer to any Windows user with IE installed as their default browser.
Love or hate the government intervention, it's notable to see which browsers are about to get a big boost in user numbers. The EU says increased viability in the browser market will lead to more competition and more innovation. Here are the companies that will get a first crack at new levels of market viability in Europe.
Flock, the "social web browser" built on top of Mozilla's Firefox, has remained somewhat of a niche product despite its integrations with the most popular social networking sites on the web. Although its features should have made it a top product in our Facebook and Twitter-obsessed age, it has clearly remained on the sidelines of the web browser market.
Today, Flock is trying a new strategy. The company plans to extend itself beyond the "social" niche by trying to find a home in an entirely different one: the Hispanic web. To tap into this new audience, Flock is releasing a Spanish-language web browser in partnership with Univision Interactive Media, the top Spanish-language media company in the U.S.
A few days ago, the social web browser Flock released version 2.5 of their software, integrating Facebook Chat, improving Twitter functionality, and adding a new broadcasting feature called "Flockcast." As we evaluated the upgrade, a thought occurred to us: this browser should be the epitome of everything we love about the social web and yet the company has seen only moderate success. Flock has been downloaded 7.5 million times but has just 1.1 million active users. (Compare that to Firefox's 270 million). Is Flock doing something wrong here? Or is the product just too niche to ever see mainstream success?
Today we came across Visual Explorer, a new browser that wants to provide users with a better, more tightly integrated browsing experience. Similar to what Flock does with Firefox, Visual Explorer is built on top of Microsoft's Internet Explorer and provides users with a new user interface, as well as a number of new features. While Flock focuses on integrating lots of social media services, Visual Explorer tries to provide its users with a more extensive set of general browsing features such as live previews for tabs or an enhanced download manager.
While OpenID is one of the more interesting online identity concepts, usability issues have clearly hampered its mainstream adoption. Flock, MySpace, and OpenID provider Vidoop have now come together to develop a browser extension for Flock that makes using OpenID a lot easier for Flock users. Besides managing your OpenID credentials, the extension also detects when a site supports OpenID and lets you sign in with the click of a button.
In good times everyone wants to
be a platform. But when times are bad and platforms are just an expense, the resources suddenly
shift away. The recent re-design of Facebook, the slow down of Google's
Open Social, and Flock closing
its extension site - these are all part of the same pattern. Platforms that don't
have monetization wired in are only good
for marketing. This is why the platforms of the future
need to think about not just short-term marketing and buzz, but
long-term sustainability
and monetization.
On Tuesday, Flock revealed the new version of their social browser, Flock 2.0. At the time, the company made a point to mention that most Firefox extensions would work in their browser, too, including one of our favorites, Greasemonkey. However, yesterday, Flock Community Ambassador Evan Hamilton sent out an email to all Flock developers about some changes the company had decided to make. The email made it clear that Flock had not just decided to support Firefox add-ons, they were killing all the Flock-specific add-ons, too.
Remember when we told you that your MySpace web browser is coming? Well today it has officially arrived. In the new version of the social browser Flock, they've finally integrated their number one most-requested feature: support for MySpace. Additionally, the Flock 2.0 upgrade includes support for Media RSS, a technology which delivers real-time image and video streams in a standardized format. With this feature, Flock can support any web service as long as they offer a Media RSS feed.
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