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Companies Betting on Location Based Mobile Ads
You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time. But wait! You have a new text message -- "Save $1 on any Starbucks coffee" -- score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.
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