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ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.

Flurry announced the partnership on the heels of its merger with Pinch Media last month. The service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore's reports.

According to a new survey conducted by mobile analytics company Flurry, developers now launch more e-book apps than games in Apple's iTunes App Store. Games now represent 13% of the new releases while 20% of all the new apps in the App Store are e-books. One of the reasons for this is that it's quite easy for developers to release large numbers of e-books. Developers just have to switch out the text, rename the app and send it to Apple for approval.