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The first interactions a user has with an app will determine its overall success ands longevity. If a user likes an app, its long-term potential greatly increases. If not, well, it is destined to the black hole of app oblivion.

That is why the ability to track the first few sessions a user has with an app in real-time is critical. Mobile marketing and analytics startup Apsalar is releasing an update to its platform called Daily Cohorts that allows publishers to track app analytics in real-time the day it is published. Developers can then make determinations on how best to market and monetize the app while it is still fresh in the users' mind.

Mobile analytics and monetization platform Flurry is adding a new vertical to its platform offering today. Recognizing the coming growth of mobile Web apps, Flurry will begin tracking HTML5 mobile Web apps starting with a beta software developer kit today.

Flurry supports five other mobile platforms. That includes BlackBerry, iOS, Android, Windows Phone and J2ME. Flurry notes a recent survey by Kony that says that 74% of Fortune 500 companies were planning on some type of HTML5 integration. Only 7%, however, said they would replace their native apps with HTML5. In an ecosystem that is becoming increasingly diverse, Flurry is making sure it can be everything to everybody.

Android is making some big news at the end of the year. The platform is seeing a billion app downloads a month, it controls nearly 50% of the smartphone market, new devices are being released every week and Ice Cream Sandwich is starting to make its way into the hands of consumers. With everything Android has going for it, you would think it was the No. 1 choice of app developers, right?

Not so fast. Mobile analytics company Flurry shows that new projects by developers are still dominated by iOS. Google chairman Eric Schmidt said last week that developers would be making apps for Android first by the middle of 2012. If that is going to be the case, the platform has a lot of catching up to do.

Mobile analytics company Flurry estimates that application downloads to Android and iOS will hit 25 billion in 2011. That is a 300% jump from 2010, when six billion were downloaded. Of those 25 billion, five billion are expected to come in December as consumers buy new smartphones and start downloading to satisfy their insatiable hunger for mobile goodness.

Smartphones have hit an inflection point. It is not the one we are waiting for quite yet (when 50% of all U.S. consumers have smartphones) but growth like this happens when critical mass of adoption has been realized and a behavior once reserved for early adopters becomes the cultural norm.

Mobile analytics firm Flurry is expanding its product offering with an announcement today of AppCircle Re-Engagement, a tool for iOS developers to attempt to energize users who have downloaded apps but may not be using them. Flurry has correctly identified the problem of decreasing app engagement over periods of time and now enters a crowded and growing space of tools for developers to increase app participation.

Flurry is extending its analytics program to target specific demographics. The company couches this ability as a new offering for developers. In reality, it is not. There are a variety of companies that provide analytics and ways to market from actionable data.

Mobie analytics company Flurry released research today that shows that the available inventory for mobile advertising could absorb all Internet advertising. That means that available display ad spots for iOS and Android could take over just about all revenue for Internet advertising.

Now, while mobile growth has been staggering over the last two years, there are several aspects to keep in mind here that Flurry does not touch on. Foremost, Flurry is taking into account the total amount of inventory available for the more than 600,000 apps available between Android and iOS. That does not necessarily mean that most apps make attractive targets for advertisers.

Flurry, the analytics firm for mobile applications, has released an updated snapshot of iPad developer activities.

Flurry's Peter Farago broke it down on the Flurry blog.

"iPad made up 22% of new projects starts within Flurry over the last 60 days. In March, over 3,000 unique applications were created within Flurry. A second point of interest is that Android's share of new project starts has decreased from 18% to 8%."

ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.

Flurry announced the partnership on the heels of its merger with Pinch Media last month. The service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore's reports.

According to a new survey conducted by mobile analytics company Flurry, developers now launch more e-book apps than games in Apple's iTunes App Store. Games now represent 13% of the new releases while 20% of all the new apps in the App Store are e-books. One of the reasons for this is that it's quite easy for developers to release large numbers of e-books. Developers just have to switch out the text, rename the app and send it to Apple for approval.