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When MySpace first launched, one of its main draws was the music offered by independent artists on the site, something which generated a strong following among new musicians and their friends. These young artists were using the platform as a way to get their name out there, share their tunes, and attract a fan base.
MTV announced that on February 1 it would end the user generated content television channel Flux, which it started in the UK in September 2006. Flux will be replaced by "MTV One Plus 1," which is a one hour timeshift of the programming on its flagship station. Though MTV is abandoning the idea of a completely UGC-oriented television channel, it is not giving up on using user generated content in its programming and will actually continue to build out the Flux brand online.
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