ReadWriteWeb

According to a report by the Associated Press, the Federal Trade Commission (FTC) is considering to monitor blogs for undisclosed sponsored blog posts. According to the FTC, bloggers who don't disclose that they received freebies once these new rules go into effect could become the target on an FTC investigation. These new guidelines (PDF), possibly with modifications, will most likely go into effect later this summer, and would mark the first time that the FTC tries to patrol the blogosphere.