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Consumers under 35 - that is, those in Generations X and Y, the latter also referred to as "millennials" - tend to prefer using mobile applications over Web browsers on smartphones, as compared with older mobile users, a new study shows. Data collected by market research and consulting firm Parks Associates, found that this young demographic is starting to ditch the Web browser in favor of apps, and are especially put off by mobile websites not designed for the small screen.
According to a new report by Accenture, a large number of Millennials (those born between 1977 and 1997), expect their companies to accommodate their IT preferences, including their preferred computers and applications. More than a third of Millennials also indicated that they were dissatisfied with the technologies their employers currently provide.
Among other things, Millennials would prefer to use instant messaging, text messaging, and RSS feeds to communicate with their clients and customers, though very few companies currently support these technologies. The report also highlights that a lot of employees are simply bypassing corporate IT departments if those don't offer them the services they need.
There are many different types of bloggers in the world today - new media journalists, "journalers," video bloggers, and others. One of the types - "diaryists" - record their innermost thoughts and feelings in a way that's very much similar to how people (yes, usually girls) once recorded their thoughts in small books kept under lock and key and stuffed beneath their mattresses.
Of course in this day and age, the thought of actually putting pen to paper seems like something from a bygone era. But the urge to create a diary hasn't been abandoned - it's just that the format has changed.
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