ReadWriteWeb

This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of the good mix of all of the participants in the advertising eco-system (publishers and media, advertisers and marketers, advertising agencies, and advertising technology startups). The sessions included many case studies of large brands that use social media to engage customers in different ways, as well as new technology from startups. My one overriding impression was that creativity, in all its forms, is back. There was a real sense of a return on creativity.