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OpenX vs Google Ad Manager

By Sean Ammirati / March 16, 2008 9:05 PM

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they've since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that "Google’s announcement of a free ad server, Ad Manager, validates our marketplace". But he also cautioned: "as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue."

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