ReadWriteWeb

It's been a few years since online retail giant Amazon started offering hosted e-commerce payment services in the form of Checkout by Amazon, and today the company has rolled out some upgraded features that should be good news for merchants. Third-party sellers now have the ability to provide customers with a full-blown Amazon.com experience from directly within their own site, including address book and payment method information.

This morning on the Google Checkout Blog, the company announced the introduction of a new, embeddable gadget which you can place on any web site where you sell your products and/or services. An embeddable gadget like this is nothing new to the online shopping space - Checkout's major competitor PayPal has offered their own copy-and-paste code for years on end. But what's interesting about this new gadget is how it's tied to the Google Docs service for inventory management on the back-end. The gadget is also incredibly simple to set up and use.