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Google Buzz is headed for the enterprise. According to the Google Enterprise blog, Google Buzz will become a part of Google Apps within the next few months.
Google Buzz applies as much to the enterprise as it does to the consumer market. The real-time application creates an extension for communication that adds a threaded context to a conversation, a critical component for an enterprise application.
While end users are eager to try out Google Buzz for themselves, many of the Web's largest social properties have expressed a certain amount of fear, uncertainty and doubt about the search giant's move into the social space.
A Facebook rep said that the company is interested to see how Google's latest product will make the Web more social and more open, but the Facebook team has their concerns about whether Buzz's friendship model is really all that functional. After a little bit of messing around with the new product today, we can understand their point of view.
Google Buzz could quickly become the most popular location-based service on the Internet. Not only does Buzz integrate itself into Gmail, which will give it a large mainstream user base, but Buzz also puts geolocation front and center on its mobile sites. In addition, the new Buzz layer in the Google Maps mobile interface makes it incredibly easy to find geotagged Buzz messages around you.
Google just launched Google Buzz, the company's new social networking service which will be tightly integrated with Gmail. There can be little doubt that Google Buzz looks a lot like FriendFeed, the social aggregation service that was acquired by Facebook in August 2009. Today, FriendFeed's developers are Facebook employees and aren't likely to continue to improve the service in any meaningful way, while the active user community on FriendFeed continues to shrink rapidly. Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.
Google rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data.
Google Buzz data can be syndicated out to other services using the standard data formats called Atom, Activity Streams, MediaRSS and PubSubHubbub. That couldn't be more different from Facebook. Google has taken open data standards to battle against a marketplace of competitors that are closed and proprietary to varying degrees. This is a very big deal.