ReadWriteWeb

Google just announced a major expansion of its Flu Trends program which monitors searches for Flu-related symptoms on Google's search engine to predict Flu outbreaks. Until now, Google only made the data it gathered from searches in the U.S., Mexico, Australia and New Zealand available, but now, Google has expanded the product to cover 16 more countries, including Russia, Norway, Sweden, Germany, France, Poland and Spain.

Google just launched an experimental version of Flu Trends that focuses only on the current flu outbreak in Mexico. Google Flu Trends, which was launched last November, tracks and maps flu-related search queries to predict how many people in a given region actually have the flu. Google stresses that Flu Trends for Mexico is only an experimental product, and that it tries to distinguish between topical searches about the flu and searches by users who may actual experience flu symptoms. Given the current interest in the swine flu, a lot of users are obviously looking for general information about it, which could easily skew Google's algorithms.

Three years ago Google launched Google.org, an attempt to "use the power of information and technology to address the global challenges of our age." And they've been very successful in that regard, providing more than $100 million in grants, creating tools like Google Flu Trends, and leveraging technology like the recently launched Google PowerMeter. But there is still much to be done. Now, Google.org has announced a reorganization to help them meet the goals for Google's philanthropic arm - by bringing Google.org closer inline with Google itself.