ReadWriteWeb

Everyone knows how well Barack Obama's presidential campaign made use of new media to raise money and market the candidate. We also know how big a role social technology played during inauguration week, from handheld flip HD footage appearing on network TV to people reporting on Twitter about what they liked and disliked. After President Obama took office, spirited debates proliferated in the blogosphere about whether or not whitehouse.gov is Web 2.0-enabled and what the role of President Obama's CTO might be. But one striking trend has largely flown under the national radar: the rise of the goverati.