green tech - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/green tech en Copyright 2012 Richard MacManus readwriteweb@gmail.com Wed, 15 Feb 2012 10:45:03 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss Microsoft & Gnomedex Want More Green Apps, But Developers Must Use Bing API A co-sponsored initiative from Microsoft Bing and Gnomedex will give incentive to developers working on economy- or ecology-themed apps this summer.

The Will Code for Green contest calls for submissions that help "deal with the worsening global economy or... improve the ecology of the planet Earth." Two $10,000 grand prize winners and three $3,000 runner-up prizes will be announced at the 2009 Gnomedex technology conference, which takes place August 20-22, 2009, in Seattle, Washington. There is a catch: Entries must use Bing APIs. But is that catch really so bad or unexpected? Gnomedex (and blog network Lockergnome) founder, Chris Pirillo, doesn't think so.

]]> However, the API stipulation isn't the only sticking point. The rules of the contest also state that all developers submitting entries grant Microsoft "irrevocable, royalty-free, worldwide right" to use their apps. And once the IP passes into Microsoft's loving arms, it's basically anyone's guess if or how it will emerge.

Again, from the official rules:

Understand that we cannot control the incoming information you will disclose to our representatives in the course of entering, or what our representatives will remember about your Entry. You also understand that we will not restrict work assignments of representatives who have had access to your Entry. By entering this Contest, you agree that use of information in our representatives' unaided memories in the development or deployment of our products or services does not create liability for us under this agreement or copyright or trade secret law

This is one of the reasons so many developers are wary about submitting their data to tech megacorps in the first place.

"I can't really speak to the legalities of it. That's Microsoft's side," said Pirillo in a phone conversation this evening. However, he could and did talk about how Microsoft used the contest as a platform to encourage developers' and users' considering and adopting Bing.

"When we started formulating the contest, it became apparent that they [Microsoft] would like to get developers to use their API."

Addressing the fact that many in tech have strong anti-Microsoft feelings, Pirillo said, "They're always going to take that bias [against Microsoft]. They form opinions pretty quickly. It's something that I don't think is invalid... But I don't see [Microsoft's stipulation for the app contest] as such a horrible thing, especially if there's money on the table.

"If the search results are basically the same [as Google's], they're search results. Bing works pretty well. They've got their work cut out, going against a juggernaut, but their results aren't invalid...

So Bing isn't Google. What's your point?"

As far as the overall contest is concerned, Pirillo said, "We don't know what kind of response we're getting. I'm expecting a little shopping, a little travel. We're hoping to see a lot of creativity... I love cool mashups and supporting entrepreneurs, not simply financially, but by spreading the word."

Pirillo continued to say that he expects the apps presented to be both "fun and functional.

"You never know what's going to come of the efforts you put into them, but if no one had an opportunity, nothing interesting would happen. At least we're doing something. It may not be much in the grand scheme of things, but for one individual, it could mean a lot."

]]> Discuss]]>
http://www.readwriteweb.com/archives/microsoft_gnomedex_green_apps.php http://www.readwriteweb.com/archives/microsoft_gnomedex_green_apps.php Microsoft Mon, 22 Jun 2009 21:30:59 -0800 Jolie O'Dell
7 Online Things To Do To Help Obama Restore America On Tuesday, January 20th, 2009, America and the whole world will gather to watch Barack Obama be inaugurated as the 44th President of the United States of America. Many have called Mr. Obama the Internet President because of the unprecedented way his campaign used the medium to raise funds, raise awareness, and ultimately outmaneuver John McCain. But what can we do now to help turn this country around? Read on for 7 things every one of us can do on the Internet to help Obama restore America.

]]> As Obama rolls into a very tough job to restore America, it is very clear that the Internet is going to be the #1 channel for read/write communication with the people. Change.gov not only features an elegant design, but has useful content that connects you to the President-Elect and solicits your opinion and ideas. And the seemingly small things like the iPhone application or support of OpenID and Creative Commons show that people on Obama's team are intimately familiar with the latest technologies and trends on the web.

If Obama and his team are going to use the Internet to help change America, so should we. The Internet is the most powerful information technology ever invented, and it has already changed the way we elect the President of the United States. Next, it just may help us restore America to its true self. How? One person at a time, starting with you and then passing it along. Here are 7 things you can do on the Internet to help President Obama turn this great country around.

1. Read About and Know the Issues

The least you can do is be aware. In this day and age, ignorance cannot be excused. All the information is out there, and whether you are Democrat or Republican or independent, the least you can do is find it. Maybe you prefer the Huffington Post or the New York Times or Fox News or CNN or independent local media; whatever your channel, spend at least 1 hour a week learning what is going on in America and around the world.

2. Join the Conversation

Obama is not a one-way president. If he was, he would never have assembled such a diverse, opinionated cabinet. Mr. Obama knows that our strength is in our diversity, and he wants to hear from you. We've been living in the age of the read/write web for the past 5+ years, and we have recently seen a decline in user participation. The time is now to re-engage, particularly around the conversation on how to turn this country around. You can directly help shape the future of America, one comment at a time. Find the blogs and online newspapers that you like and comment on the issues that matter.

3. Spread the News

The social explosion on the web created a wonderful way to disseminate news. Before, news was broadcast through centralized hubs; now, through Twitter, Facebook and other social networks, the news is spread by individuals. The implication is that your tweet matters. When you tweet news, it does not matter if it reaches thousands or dozens of people. What matters is that it reaches the people who want to hear the news from you. By spreading the news, you are leveraging our social fabric, helping the right information travel through the right channels.

4. Learn American History

To change the future, it is important to know the past. Even if you are well versed in American history, there is always more to learn. Learning history is both educational and patriotic. It is the subject that all of us should turn to in tough times. A good starting point is the Wikipedia page on American history, packed with links to historical figures and events. About.com features a whole subdomain dedicated to American history. You can find articles on subjects ranging from the Civil War to presidential elections to biographies. For more in-depth learning, head over to Kindle books on Amazon. Over four thousand books on American history come up.

5. Get Your Finances in Order

Let's face it, the latest financial crisis is partially our fault. Sure, Wall Street execs were greedy and went too far, but so did we. Many people were not disciplined and lived beyond their means. If you haven't yet, start using financial software such as Mint and Wesabe, and get your finances under control. Getting organized is the most important step to getting your finances in order. And like news dissemination, fixing the financial crisis is also done one person at a time.

6. Learn about Green Tech

The issues of global warming and green technologies are going to be at the forefront of Obama's presidency. Yes, the current economic crisis and the needless war in Iraq are the issues of the day, but global warming and green tech are the issues for decades to come. The first step you need to take in 2009 is to educate yourself. What is this all about? What is my energy consumption? What are "green homes"? Which products are green? What is the state of the solar energy industry? The web is full of green tech information; you just need to pick a source to start learning. And for a deeper look at the profound issues facing us, read Thomas Friedmans' Hot, Flat, and Crowded.

7. Engage Locally

There is one place where Obama needs your help more than anywhere else: your community. Federal government can't reach out to each corner of America, and frankly, that is not its job. This is why you can really make a difference by engaging in local politics, buying regional produce, taking your kids to a local history museum. Every township is online these days. You can connect through the Internet and engage in local issues. From spring to fall, you can shop at your local farmers' market, helping make things a little greener. Stepping up and doing just a little locally really goes a long way.

Conclusion

We are living in troubled yet exciting times. Electing Barack Obama was only a first step to turning America around. Now the tough work, the heavy lifting, begins. Mr. Obama is ready, but he needs your help. Take the time to think about things you can do on the Internet to help The Change. It's patriotic, it is right, and it is a lot of fun. Ready? Let's do this together!

See also: ReadWriteWeb Guide to Celebrating Inauguration Day

]]> Discuss]]>
http://www.readwriteweb.com/archives/help_obama_resore_america_on_internet.php http://www.readwriteweb.com/archives/help_obama_resore_america_on_internet.php Politics Mon, 19 Jan 2009 18:50:00 -0800 Alex Iskold