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I Want My MTV? Not Anymore, Music Promotion Moves to Web

By Richard MacManus / November 20, 2008 4:01 PM

It's clear now that the Web has once and for all replaced TV's role in the music business. Yesterday Guns n' Roses released their very long awaited album Chinese Democracy via a colorful MySpace page. Then today NPR announced that they will offer an "Exclusive First Listen" to the new albums of two music legends - Neil Young and Paul McCartney. In late September NPR had a similar arrangement for Bob Dylan's latest album. Younger musicians are flocking to Web platforms such as Imeem and last.fm to promote their music. For bands still under the radar, all the afore-mentioned sites cater to them - but also small sites like Muxtape (a notice on its homepage currently reads: "relaunching soon, in the service of bands").

All of this is further proof that Web technology has gone mainstream in the music business.

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