ReadWriteWeb

Not every click is created equal. While publishers know exactly how many visitors per day their sites get, this aggregate data doesn't say much about the actual value of the individual visitors and what they do on the rest of the Web. Social media analytics and monitoring firm Sysomos wants to bridge this gap with its latest product: Sysomos Audience. Using proprietary technology, Audience can automatically assign a certain value to individual visitors, based on the other sites they visit and other factors users can tweak in the service's scoring engine.

Sysomos just launched the next version of Heartbeat, the company's social media monitoring tool. Highlights of Heartbeat 2.0 include a redesigned user interface and Facebook integration. Sysomos' customers can now monitor public conversations on Facebook and manage their Facebook Pages right from within Heartbeat. The Facebook integration tracks user activity, top keywords and top fans on Facebook pages.

Sysomos, a Toronto-based startup, officially launched its two flagship products this morning: MAP (which stands for 'Media Analysis Platform') and Heartbeat. Both products are incredibly powerful (but costly) social media monitoring and analysis tools. In many ways, it is probably best to think of MAP and Heartbeat as companion pieces. Heartbeat basically provides a subset of MAPs features and is somewhat similar to Radian6's social media tools, with a strong focus on making it easy for companies to track social media metrics. MAP, on the other hand, is a far more powerful and flexible analysis tool.