ReadWriteWeb

When Heroes actor Greg Grunberg tells you to download an iPhone application, you can't help but listen. Best known as television's mind controlling savant Matt Parkman, Grunberg demoed location-based coupon startup Yowza at today's Under the Radar Mobility Conference. Grunberg's iPhone app offers users deals from nearby stores, restaurants and gyms. Now that Foursquare has begun advertising location-based deals it'll be interesting to see if there will be overlap between the two companies. ReadWriteWeb caught up with Grunberg to find out what's keeping him out of the actor's studio.

Five years ago it was strange to see TV (a form of entertainment built for at-home consumption) rally people to congregate outside of their homes. Special programming like heavy weight boxing title matches, the Super Bowl and the Oscars could encourage viewers to establish a shared viewing experience, but regular shows rarely commanded the same effort. Today, bar-hosted TV screening parties are as common as beer. In an effort to build on the shared viewing experience, popular HD television site Hulu is expanding beyond its walls. The company launched its Watch Now Facebook App where audiences can watch season premieres and comment in a group setting.