According to the HHS, the program is "a public-private collaboration that is encouraging innovators to utilize community health data to develop applications that help raise awareness of community health performance and spark action to improve health." At today's event a number organizations are demonstrating a preview of their work with the data, including Google, Microsoft and GE.

First Results

• Google: The company imported the public data into Google Fusion Tables where it can be explored and visualized.
• Microsoft Bing: "Using community health data, Bing has created new features that allow easier selection of hospitals based on patient quality of care ratings and new ways to assess potential areas to live based on a combination of community health measures and access to goods and services."
• The Network of Care for Healthy Communities: A Web portal combined with community health data provides officials with policy information, local services, best practices and evaluation tools that can spur local action.
• Community Clash: Created by MeYou Health, "Community Clash is an online card game that engages you in a discovery of your community's health and well-being status and how it compares to other communities in a head-to-head clash. Community Clash gets personal, prompting each player to compare his or her own Well-Being Score and encourage social comparison with friends through Facebook integration."

Opportunities

• Data mashups: Sharing information across data sets and regions will create multiple opportunities. Will there be a management system in place to fix or enhance data sets and their underlying models as needed?


• Services engine: There are a mix of CSV, XML, map data, and other sources available in the data set. Will the sets be offered as APIs and how it will be leveraged across different parties?


• Missing gaps: Will the community health data initiative spawn new areas of research funding?


• Public and private: What will be the focus of private companies that offer services based on this initiative? Will it attract VCs and investors outside of the public sphere?

Trying to spread the word about the dangers of Salmonella-infected peanut butter forced the HHS, FDA, and CDC to get creative. Leveraging social media to spread the word, proved to be the point on which the agencies could quickly combine forces. According to Nextgov, the various health agencies gathered to brainstorm ideas, propose various forms of social media outreach, and collaborate on launching the campaign.

"We tried to use every available form of media," said Dick Stapleton, deputy director of the Web communications and the new media division at HHS.

The avenues employed by the agencies included blogs, texting, mobile versions of agency Web sites, online video from the FDA and CDC on YouTube, podcasts, XML files and RSS feeds including "CDC Emergency Preparedness and Response," social network outreach on sites like MySpace, a variety of Twitter entities like @FDArecalls and @CDCemergency, virtual worlds, and widgets. The various channels carried both breaking news as well as education information on Salmonella.

Previously, inter-agency collaboration was all but non-existent, as Stapleton explained to GovHealthIT:

"Traditionally, [HHS] is a very siloed organization, with the CDC, FDA and other agencies doing their own thing and the public left to go to individual agency pages to find out about what is going on," he said. "We have a lot of potential resources, but they are scattered."

Social media not only enabled the agencies to accelerate outreach, it made the health organizations more social, themselves, by introducing a means of collaborating among the formerly disjointed departments.

And while it's hard to pinpoint how many potential illnesses or deaths were prevented, it's safe to say that far more people were aware of the dangers of Salmonella-tainted peanut butter thanks to the social media efforts of these agencies.

Where Do We Go from Here?

Hopefully, this is just the first step - rapidly disseminating information - of many for incorporating Web 2.0 technologies into these agencies.

With continued adoption, one can easily imagine the possible advances in protecting the populous from disease before it happens - like employing technology similar to Google's flu trends combined with social graph information. And that's only one example.

Here's hoping the health agencies continue to break new ground - and continue to collaborate - for all of our sakes. That's when social media will truly become a way of life.