ReadWriteWeb

Tomorrow, Home, a documentary about the environment, will make both its big and small screen debut simultaneously. Users will be able to watch the movie on YouTube, but at the same time, it will also be available on DVD, in cinemas (at least in France), and it will be shown as a primetime broadcast on France 2. The film was directed by Yann Arthus-Bertrand and produced by Luc Besson, who also produced The Fifth Element and other popular movies. This marks the first time that a full-length movie makes its debut both on YouTube and in theaters, and is a good example of YouTube's efforts to attract more advertisers by featuring more professionally produced content.