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For many coders, developing an app is a labor of love. Hacking SDKs and APIs and making a beautiful and functional user interface is a challenge that many developers relish. Like everybody else though, developers need to eat. To eat, one needs to make money. Herein lays the problem for many developers trying to put together mobile HTML5 Web apps: there are no simple avenues to monetization.

HTML5 development studio appMobi wants to change that, especially for game developers. Today, the company announced playMobi, a cross-platform HTML5-based game development, deployment and monetization software developer kit. playMobi facilitates in-app purchasing, analytics and social constructs for game developers.

Social gaming platform Zynga takes a lot of flak for its overbearing management practices and obsession with metrics over user experience. While those rumors may or may not be true, there is more to Zynga than calculating sessions lengths and daily average users. In fact, Zynga's Germany branch is one of the global leaders in HTML5 development and creating dynamic mobile Web games. We chatted with Zynga Germany CTO Paul Bakaus about how Zynga approaches HTML5, what are the limitations of the spec and if we will ever see a Facebook app store.

Zynga has a variety of open source HTML5 projects in GitHub along with several new HTML5 game releases, including Words With Friends and Zynga Poker Mobile Web. As many Web-based game developers will tell you, those are not easy to create. See below for our interview with Bakaus and what Zynga is doing to move the HTML5 spec and ecosystem forward.

Entrepreneur aficionado extraordinaire Robert Scoble posited a question on his Rackspace blog yesterday asking if there is push back against HTML5 by the top mobile designers in San Francisco. He cited new apps Path, Storify and Foodspotting as prominent examples of great apps with acclaimed UX that were rendered in native languages as opposed to HTML5. Are top developers really pushing back against HTML5 or is Scoble once again a little too deep in his fantasy world?

Mobile analytics and monetization platform Flurry is adding a new vertical to its platform offering today. Recognizing the coming growth of mobile Web apps, Flurry will begin tracking HTML5 mobile Web apps starting with a beta software developer kit today.

Flurry supports five other mobile platforms. That includes BlackBerry, iOS, Android, Windows Phone and J2ME. Flurry notes a recent survey by Kony that says that 74% of Fortune 500 companies were planning on some type of HTML5 integration. Only 7%, however, said they would replace their native apps with HTML5. In an ecosystem that is becoming increasingly diverse, Flurry is making sure it can be everything to everybody.

Dan Rowinski takes a look at how Lanyrd has created a great mobile web app using HTML5. This and more in today's Daily Wrap.

Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

When it comes to HTML5 mobile Web app development, a lot of developers are waiting for a blue print of success to follow before jumping into the deep end. Sure, HTML5 mobile Web apps have the potential to change the entire mobile app ecosystem, but right now native apps are a tried and true channel that developers have come to trust. It will take several prominent and successful HTML5 mobile Web apps before the rest of the ecosystem jumps on the bandwagon.

One of the companies laying the architecture for a successful mobile Web app could be social conference directory Lanyrd. Today, Lanyrd is releasing mobile Web version of their app that will take advantage of HTML5's offline caching, making it easier to find your way around a conference filled with bandwidth guzzling revelers. For HTML5 developers, watch the way in which Lanyrd innovates within the spec and the blueprint for success may be in front of you.

It was supposed to have been the heart of a concept called NGV - a video codec that utilized the same principles used by H.264, but produce a tighter stream by almost half. It was touted as the final "Hail Mary" pass for RealNetworks to re-enter the competitive space that was quickly being won over by Adobe, and where Microsoft and Apple still had their feet in the door. During 2008, Real's engineers were showing off potential stream size contraction of as much as 30%.

Now, the next-generation video effort that only culminated in RealVideo 11 in 2010, after much of the online world had left Real behind, is being regenerated by Intel. This morning, Intel announced the acquisition of an undisclosed number of RealNetwork patents related to next-generation video. And this afternoon, an Intel spokesperson confirmed to RWW that it will be offering employment to seven of Real's NGV engineers.

SoundCloud, the up-and-coming social audio publishing platform, is endorsing HTML5's role in the future of the Web. Today, the Berlin-based startup is officially rolling out its HTML5 audio player as the service's default, knocking the original, Flash-based player from that esteemed position.

The new player first went into beta in November, giving those curious enough an opportunity to experiment with it. Now that the bugs have been ironed out and a few new features added, the widget is ready for prime time.

More app developers are going to go "Android first" over Apple's iOS this year, according to a survey by research firm Ovum. While there is a legitimate chance of this happening, we will believe it when we see it. It often seems like analysts are shooting in the dark with these types of proclamations, no matter what kind of survey data they collect.

All the corollary evidence suggests that developer interest will overtake that of iOS. More Android devices are shipped and activated across the world every day than iOS, BlackBerry and Windows Phone. The Android Market is growing rapidly. Analyst firms love this type of parallel data. But will reality catch up with theory?

App discoverability is one of the biggest problems facing mobile publishers these days. That is especially true for HTML5 developers publishing apps to the mobile Web. A San Francisco-based startup wants to help. Appstores.com today is announcing the launch of a mobile app distribution network to help developers make their apps more discoverable and profitable.