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Mahalo popularized the term "human powered search" when they launched just over a year ago. Many of the pitches we get still use that term as part of their positioning. Many of them are bootstrapped, so the price of entry is clearly low. But the upside has not yet been established. In this post we look at the pros and cons of human powered search engines in general, look at some differentiating strategies and ask "what is the future for Human Powered Search?"
Human-built search engine Mahalo appears to be shooting past the traffic numbers it got when it launched, according to Heather Hopkins at traffic analyst firm Hitwise.
Mahalo pages are collections of the most useful links regarding a wide variety of timely topics in popular niches. I find the idea of curating a collection of content over time fascinating. On each page at Mahalo you can suggest links, grab the OPML file for all the feeds on a page and even get a Firefox plug-in to take Mahalo everywhere you go. I know it's not hip to like Mahalo in tech circles, but I do.
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