ReadWriteWeb

Last week, Yahoo! purchased enterprise-level web analytics service provider IndexTools. Yesterday, Dennis Mortensen, COO of Index Tools, announced on his blog that Yahoo! would be setting the service free. The decision to offer a free analytics suite follows similar moves by Google and Microsoft. Google released Analytics (which we use here on ReadWriteWeb) in November 2005, drawing on software it acquired from Urchin and Adaptive Path, and Microsoft's adCenter Analytics is based on Deep Matrix, which it acquired in 2006.