ReadWriteWeb

The world's second Internet of Things Conference is scheduled to take place at the end of November in Tokyo. The deadline for papers was just extended to June 1 - which gave us an idea. Conference planners have put together a list of suggested topics for papers. We took that list and then rounded up our ongoing reporting and analysis for each of the eight topics as a way to help you understand how vast and far reaching IoT will end up being.

IBM's Smarter Planet team has created a great 5 minute video explaining the emerging trend of Internet of Things, an exciting topic ReadWriteWeb has and will continue to cover frequently and in depth. Internet of Things is about, as the video explains, the coming future when there are more "things" on the Internet (sensors especially) than there are people.

The result of that will be "a kind of global data field" the video says. "If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. That's where societies become more efficient, that's where more innovation is sparked." Check out this artistic, succinct, optimistic and inspiring video explaining what could well become a big factor in how the future unfolds.

What if we took the leading sensor-based products currently being developed or already on the market, put them all under one roof, and added a typical American family? Would they just be the techiest family on the block, or would it have a significant impact on their lives?

Here are six ways this Internet of Things family can see their lives change. They exercise more, save energy and water, budget better, know where their kids are at any moment, and they'll always have the right lighting for activities in the house.

Consulting firm McKinsey has just released a report on the Internet of Things, one of ReadWriteWeb's top 5 trends of last year. The report, available for free if you sign up as a member of McKinsey Quarterly, focuses on the "new sensor-driven business models" that Internet of Things brings.

McKinsey sees two categories for emerging applications: "information and analysis" and "automation and control." Many of the applications listed are for large companies or specialized industries (for example automobile manufacturers). But consumers should take note too, because there will be a lot more data about us flowing onto the Internet.

Is 'checking in' at places using location-based mobile apps like Foursquare and Brightkite resulting in us enjoying life a little less? Is there such a thing as too much data for a fun activity such as running? We address these and other questions in the final installment of our interview with Adam Greenfield, author of Everyware: The Dawning Age of Ubiquitous Computing.

Modern web applications are packed with features that ostensibly connect us more to the real world and our activities in it. Foursquare uses location data to connect us with places and people. Nike+ shoes deliver data from your feet to your iPod. All of this new data from the real world is good progress, right? Yes, the more data the better! On the other hand, is our focus on data distracting us from actually enjoying life?

Last week I had the privilege of meeting Adam Greenfield, author of Everyware: The Dawning Age of Ubiquitous Computing. It's one of my favorite books about the Internet of Things and is still ahead of the curve, even though it was written in 2005 and published in 2006. Greenfield was in my city Wellington for the week, so I sat down with him at a local cafe to get his views on the current state of Internet of Things and where it's headed.

If you're unsure what the world will be like when everything is connected to the Internet (hence the term 'everyware'), then read on for Greenfield's acute observations and examples of what's already happening. This will be a multi-part post, published over the course of this week.

If you think augmented reality is just a bunch of hype with no usable applications as of yet, think again. Major toy manufacturer Mattel has just announced a new line of products tied to the upcoming 3-D adventure movie "Avatar" directed by James Cameron. While normally we wouldn't cover toys here at ReadWriteWeb, there is something special about this new lineup: these toys are integrated with augmented reality. By way of a 3-D web tag which can be scanned with any computer's webcam, the new toys are linked to an online world of content which makes them "come alive" in an entirely new way.

Two of the more interesting products in the 'Internet of Things,' a.k.a. real world objects connected to the Internet, are Pachube and Arduino. We profiled Pachube (pronounced "patch-bay") in May; it's an open source platform enabling you to connect sensor data to the Web. Arduino is an open-source electronics prototyping platform, which we briefly profiled in February. So far both services have spawned some geeky and quirky - and in truth not overly useful - trial apps. For example Pachube has been used to monitor house plants and a recent Arduino creation monitors a teapot's tea level. However this is not to undersell the potential of either service - it's just that both are currently in the experimental stage.

It's fun to look at what is being developed now, because it gives us a glimpse of the Internet of Things of the future. For example a site called The Daily Duino recently experimented with a project involving two light sensors.

At Social Media Camp 2009, Dan Zarrella of HubSpot gave a well-attended presentation about the etiquette and very real-world value of retweets. Although every power user's ego heart swells with pride with each of these 140-character validations he receives, the small- and medium-sized business owners using Twitter for marketing have a much more tangible interest at stake.

There are Twitter Terms of Service that help dictate how content is shared, and there are generally accepted community guidelines for attribution. Zarrella shared his researched insights on how to get more retweets and leverage Twitter to increase mindshare and drive traffic. He also talked about the value of Twitter as compared to other social networks in terms of conversion.

Last week we discussed some of the new trends we're seeing on the Web in 2009: open data, structured data, apps that filter content effectively, real-time, personalization, mobile (especially location-based), and Internet of Things (the Web in real-world objects). We asked for your thoughts on these trends, along with your suggestions on what we should add. Also we were interested to know what products you've seen this year that are doing something new and 'beyond Web 2.0'. In this post we look at some of your responses, to try to define further what defines this current era of the Web.

Mir:ror is an Internet of Things app from the company Violet (follow on Twitter @violetOS). As the name suggests, it is literally a mirror - but an Internet-connected one which detects the objects you show it, triggering applications and multimedia content on your computer. It works via RFID stamps, known as "ztamp:s" in the company's terminology. These are colorful adhesive stamps that contain a relay chip. When the user waves a stamped object over the mir:ror, a pre-programmed action occurs. For example waving a stamped coffee mug over the mir:ror might trigger your computer to read the news aloud to you.

Pachube was one of 5 Internet of Things services that we profiled in February. Pachube, (pronounced "PATCH-bay" according to the New York Times) lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual. In a recent monumental blog post by Tish Shute, Pachube founder, Usman Haque, explained that Pachube is about "environments" moreso than "sensors." In other words, Pachube aims to be responsive to and influence your environment - for example your home.

This type of environmentally aware Internet technology will become increasingly important, so in this post we look at the business model of Pachube and an early product built on top of the service.

The University of Washington has announced two new research projects that will utilize cloud computing platforms from Internet companies such as Google, Microsoft, Amazon and IBM. According to the press release published on Genetic Engineering News, the University of Washington has won grants from the National Science Foundation to fund projects examining ocean climate simulations and analyzing astronomical images. Both of these projects will utilize cloud computing to examine and interact with "the massive datasets that are becoming more and more common in science."

The integration of sensors with social networks will lead to real-time data and more useful web apps.

In recent posts we reviewed an MIT experiment called WikiCity, that gathered real-time location data from mobile phones in Rome and graphically mapped trends from it. We then looked at a more commercial product doing similar real-time location data analysis, called Citysense. That product aims to let users find the most popular night spots in San Francisco and the most efficient ways to get to them. The next stage of projects/products such as Wikicity and Citysense will be to enable users to social network, using data from sensors as one input.

Yesterday we discussed MIT's project WikiCity, which monitors location data in cities via mobile sensors and creates visualizations from that. That project comes out of the SENSEable City lab at MIT and in our post we questioned whether there is any practical value in WikiCity currently or if it is simply "info porn". In this post we look at a commercial company that is doing much of the same thing by using data mining and real time analytics and trying to make a business from that. The company is Sense Networks and its stated aim is to index the real world "using real-time and historical location data for predictive analytics across multiple industries." Sense Networks was founded by top computer scientists from MIT and Columbia University.

Andrea Vaccari, from the SENSEable City lab at MIT, spoke at ETech recently about how cities are being transformed by mobile Web technologies. He described MIT's project WikiCity, which monitors cell phone traces in Rome and creates visualizations from them. The goal is ultimately to make this data useful to actual people, in real time. The theory being that this will make cities run more efficiently. And we're seeing proof of this to some degree already - for example electronic bus stop displays that tell you when the next bus is expected, based on GPS data. However, for the most part projects like WikiCity are still academic exercises. For the geeks amongst us, just another beautiful visualization of data to marvel at. When will these projects create meaningful change in cities?

Zcapes is a new "augmented reality" application that lets you instantly transform any object or event into a mini blog using your mobile phone. But this is no ordinary blogging platform. Instead of focusing on publishing, Zcapes focuses on integrating streams from the "Live Web" into whatever blog you create. The end result is a Zcape page that taps into the real-time conversations surrounding an event, activity, thing, or group.