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Looking to save money on your wireless bill? Have the new iPhone? Maybe you should start making video calls instead. With this week's launch of the new iPhone 4 and its accompanying software, the Apple smartphone now enables a video calling feature by way of a new application called "FaceTime." And apparently, these videos calls, unlike their voice counterparts, are free.

Ahead of Thursday's release of the new and improved iPhone 4, Apple is today launching a series of software improvements collectively known as iOS 4 to owners of older generation iPhones and iPod Touch devices. iOS 4, the updated form of the iPhone operating system, brings over 100 new features, some big - like folders for apps and unified inboxes - some small - like home screen wallpapers and threaded email - and some - like multi-tasking - which your old iPhone may not be able to run at all.

It's "pre-order your new iPhone day" and just in time, Apple has released its own branded iPhone application called simply "Apple Store." Not to be confused with "App Store," which houses the 225,000 mobile applications (at last count), this new iPhone application instead allows mobile shoppers to browse through official Apple inventory from their handsets, shopping for Mac computers, iPods, iPhones, iPads, accessories and software.

And yes, if you want to pre-order the new iPhone 4, you can do that too.

When Apple announced iOS 4.0 earlier this year, some additions to the SDK (software development kit) caught the attention of augmented reality (AR) developers - specifically, open access to the phone's camera APIs. But with the introduction of the new hardware in the iPhone 4 made this past Monday, the possibilities for AR on the popular smartphone have skyrocketed. Today I had the opportunity to chat about the device's impact on AR with Stefan Misslinger, lead iPhone developer for metaio, one of the leading AR companies and makers of the mobile AR browser junaio.

Earlier this week following the announcement of the iPhone 4, Apple revised the terms of service (TOS) for advertising within applications due to the impending release of its iAd mobile ad service. Apple's new TOS only allows ad networks whose sole business is delivering mobile ads to collect data from those ads, effectively cutting out larger competitors like Google's AdMob. Today, AdMob's founder Omar Hamoui responded to Apple's revisions, which he believes will stifle innovation in the space.

The iPhone 4 is now here and it's all that we had hoped for and... well, that's about it. Apple's now predictable keynote began with stats, ended with "one more thing" and detailed a few highlights throughout regarding the company's latest creation, the iPhone 4.

But one thing didn't happen today: We weren't blown away. We weren't surprised. We didn't jump up and down, screaming. We don't even know if we'll rush right out and get one.

In fact, we might just skip the iPhone altogether and get an Android phone instead.

Today in San Francisco, Steve Jobs introduced the newest iPhone to a packed house in Moscone Center for the Worldwide Developers Conference. The device, dubbed the iPhone 4, features live video chat with a front-facing camera, a thin stainless steel design and 720p HD video capabilities. Predictably, the prices come in at $199 and $299, but storage sizes remained at 16GB and 32GB respectively. Happy Apple fans can pick up a the new device June 24th, and pre-orders start June 15th.