ReadWriteWeb

Creation of an attractive and compelling web app prototype is no small task, but a new startup called InVision offers a framework to do so that looks easy, fast and like a real pleasure to use.

The service lets designers drop image files into its web interface, then create clickable hot-spots on each page. The next page each spot links-to is chosen from a drop down menu of images uploaded and the end result is a stitched-together series of pages that can be shared publicly with a single URL and commented on. It looks really nice and is priced from free for a single small project through $75 per month for up to 25 simultaneous projects with unlimited collaborators. I saw one error in the account creation flow (which the company has now fixed), but otherwise the service appears to work well as promised.

Anyone who has ever built a Web site for a client knows the painful process of gathering feedback on page layout and navigation. That's what makes sketching wireframes such a valuable technique for eliciting those responses - before spending time and energy on design and coding. But trying to capture critical feedback on Photoshop wireframes can be arduous in its own right. iPlotz promises to make the entire wireframe process much easier - and more affordable.