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According to Download Squad, four days ago Cheryl Smith's picture appeared next to a Facebook ad targeted towards her husband. The copy was not only inaccurate, but a little disturbing, "Hey Peter, Hot singles are waiting for you." As far as we know the Smiths are not into kinky role play and Facebook has not built an amazing new relationship compatibility algorithm. In actuality, Cheryl is the unfortunate victim of the fact that Facebook Facebook's 3rd party application developers have used our mugs to advertise to our friends.

According to a report by the Associated Press, the Federal Trade Commission (FTC) is considering to monitor blogs for undisclosed sponsored blog posts. According to the FTC, bloggers who don't disclose that they received freebies once these new rules go into effect could become the target on an FTC investigation. These new guidelines (PDF), possibly with modifications, will most likely go into effect later this summer, and would mark the first time that the FTC tries to patrol the blogosphere.

Izea, the controversial company formerly called Pay Per Post, is well-known for paying bloggers to post articles about products. These "sponsored conversations" have had big-name advertisers like K-Mart and Sears funding the campaigns as well as big-name bloggers like Chris Brogan and Julia Roy writing paid articles. Despite the fact that many participants fully disclose their involvement when writing a sponsored post, Izea still has quite a few critics thanks to the bloggers who do not.

Now those critics will have something else to get up-in-arms about: Izea is planning a launch of a new ad platform called "Sponsored Tweets." And just like it sounds, this new spinoff will pay people to tweet.