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According to research group Ipsos Reid's "Social Networking: 2009" poll, Canadians are flocking to social networking sites. In the last 18 months, the percentage of Canucks with a social networking profile has increased from 39% to 56%. This rapid rise in social networking users has Canadian marketers scratching their heads as to how they can best brand in the space. With more than three quarters of those online owning a Facebook profile, it's not surprising that the blue beast is the main topic of discussion in relation to marketing groups. Says report writer Mark Laver, "Online social networks tend to be extremely personal and this thus creates a dilemma for marketers and businesses - how to communicate in a personalized setting without upsetting the target audience."

After watching from the sidelines for almost a year while rival Facebook had praise heaped upon it by the press for the success of their application platform, it is no wonder that MySpace would be pushing its recently released developer platform hard. It has been just about 3 weeks since the first few apps were unleashed on the MySpace public, and over the past two days MySpace had made a pair of announcements that demonstrate just how much the company is committed to seeing their platform succeed.