ReadWriteWeb

Travel search company Kayak has just announced that it will begin handling hotel reservations itself, rather than just referring customers to its partner sites when they are ready to book a room. This marks Kayak's expansion beyond just aggregating travel information, so users can research and reserve their travel needs.

Kayak is introducing the "Book Now" feature in limited beta, but the simple booking process will be available on its website and mobile apps in the coming weeks. Customers will still have the option to book their hotel rooms elsewhere. But the move will help keep users on the Kayak site, rather than driving them elsewhere to complete their purchases.

Travel comparison site Kayak just opened access to its search data. Best known for aggregating travel deals on roundtrip flights, hotels and rental cars, Kayak is now offering the public a peek under the hood. The company is laying bare its most popular destinations and searches via a new trends page. The site offers users a look at what people are searching for, where they're searching from and the most searched hotels in the company's top 50 most popular cities. With the travel industry slowly recovering from what has been a tough two years, this data can go a long way towards reinvigorating businesses.