keynote - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/keynote en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 12:45:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss Microsoft's Last CES Keynote: The Undiscovered Country Ballmer keynote 14.jpg

If you happened to see the movie Star Trek VI (the last one with the original TV cast) when it premiered in theaters in 1991, perhaps there may have been a moment (or a dozen) when something occurred to you: You didn't have to dislike or even fail to appreciate these actors on-screen to realize, yep, there's a reason why this is - and should be - their last performance in this venue.

]]> Although the fellow who runs CES, the CEA's Gary Shapiro, introduced Microsoft CEO Steve Ballmer Monday evening by saying that Microsoft would be taking a "pause" from CES keynotes after this year, if you sat through the entire hour and eighteen minutes, you probably felt it even if you're a Microsoft fan. It really is time. One moment longer would be one too long.

For most of the keynote, Ballmer was seated across a patio table from American Idol host Ryan Seacrest, both trying nervously to generate banter like two cars trying to jump start each other in an Alaska snowstorm. It was clear that Seacrest hadn't read much about the material before showing up on stage, as he was constantly searching for the location of his cues. TV people expect their cues to come from teleprompters, at eye level; public speakers look down toward monitors showing PowerPoint slides.

"We have a chance in the next year to really raise our game, our product line, to the next level, across phones, PCs, tablets, TV, the Xbox," opened Ballmer. "And really the heart and soul of that will be our kinda featured attraction tonight, our new Metro user interface."

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Not since 1995 has the layout of an operating system been considered the keynote attraction at an electronics conference. Metro is the overall style of layout being applied to new apps for Windows Phone, Windows 8, and now Xbox 360. "I think people will be kind of impressed at how it lights everything up."

Seacrest thought that was a cue for something. It wasn't, so he searched for some sense of direction. Finding none at eye-level, he quickly ad-libbed: "When you said, 'Metro,' you looked at me in a strange way... Is it the jacket, the sweater, or the combination?" Ballmer got the joke, and then feigned laughter, which is about the second most painful thing you can witness Ballmer ever doing.

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Even for a company that may yet have some irons in the fire, it was hard to watch this company stretch things out for time. There were truly painful moments, reminiscent of sitting through an infomercial for Time-Life Music, with some '50s legend of the stage now running on fumes, filling an hour reminding you about how excited he was and how great the past used to be.

It's no secret that stage show producers plant folks in the audience to help applaud at the right moments and generate enthusiasm (I've sat next to a few). This year, when the applause came from about eight people in response to the arrival on-stage of the Windows Phone part of the presentation, the groans from the rest of the crowd drowned them out.

Then Seacrest, who truly is a stranger to quiet crowds, tried to jump in and save the day, as though this were a Vegas lounge act and it was bombing. Holding out his hand in their direction as if to invite them to stand, he said, "The design team over here."

"We definitely took a different approach than everybody else," Ballmer then explained, "and I think we've got a unique and beneficial experience. All these phones these days, they all make calls, they connect to the Internet, they e-mail, social networks, blah-blah-blah-blah-blah," he added in what has come to be heralded as Ballmer's typically dismissive attitude toward market categories where his company is not the leader.

"If you take a look at it, the other phones make the sea of icons, the sea of applications, the kind of view of the world. What we've really done with Windows Phone, I think, is have a better way by putting your people, the people who are important to you, whether it's dozens, hundreds, thousands, millions in somebody's case, I might think," the CEO added, trying to hand off to Seacrest. There was a train of thought there that would have been oh, so welcome at CES 2009, when Microsoft had a prototype concept but opted instead to hold those cards close to its chest, and tout Windows Mobile instead.

When Ballmer moved to the topic of Windows 8, the old syndrome continued to rear its ugly head: starting a new train of thought, building a metaphor, and then finding himself descending into a list of things popping into his head that, impulsively, he could not then ignore.

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"Of course, things change - that's the essence of this industry," he replied to Seacrest at one point. "In some senses, maybe the only two things that are constant: Number one, things change. And number two, people don't want to compromise on what they have today. They want the best of what they have and the best of what they want. Nobody wanted to give up anything they had on their desktop, for example, when the world moved to notebooks. It's a wonderful thing. The Windows PCs evolved - it was a programming machine, it was a productivity machine, a music machine, a video machine, an Internet machine. But we don't give up anything."

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This evening, we saw the first sign of later builds of Windows 8 running on "Intel-inspired" ultrabooks, than the Developer's Preview that premiered last fall in Anaheim. The green background tone of the Metro-style Start menu has been muted to more of a teal, and multiple saved bookmarks in IE10 are now multi-colored. Besides these factors, there was not much noticeable difference.

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Easily the most painful moment of the evening came, sadly, from a gospel choir that had been hired to improvise wonderful, joyful sounds based on tweets that were being streamed in over the speakers' monitors below stage. It wasn't painful for the music; the voices were actually good. Some of the tweets they were singing were selected refrains of excitement from viewers looking forward to the upcoming Xbox-related announcements.

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And here they were: The arrival of the Metro-style interface for selecting programming choices (which some Xbox players are already doing). This was followed by a preview of a Metro-style programming guide for Verizon FiOS, which will soon also be tailored for Comcast subscribers (who know they'll still have to subscribe to Comcast's HD STBs whether they use Xboxes instead or not).

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And a live demonstration of a little girl who was obviously a few years graduated from Sesame Street, using the Kinect tool to toss imaginary coconuts into Grover's cardboard box.

Not all of these are bad things - certainly I would have seriously considered this Kinect app for my daughter had it been made available a decade earlier. It's just that the first rule of public speaking is "Know Your Audience," and this amalgam of software-related events, most of which we've already seen, speaks to a vastly different audience than the one assembled here in Las Vegas. The audience is doing the types of things that Ballmer describes as "blah-blah-blah-blah-blah." There was a disconnect this year, a clear sign that Microsoft has moved one way and CES another. Rather than prolong the agony, perhaps it's best to just say it's time, and move on.

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http://www.readwriteweb.com/archives/microsofts_last_ces_keynote_the_undiscovered_count.php http://www.readwriteweb.com/archives/microsofts_last_ces_keynote_the_undiscovered_count.php CES 2012 Mon, 09 Jan 2012 21:00:00 -0800 Scott M. Fulton, III
A Valediction: Forbidding Keynotes mario.jpgBeing a critique, in verse, of the tradition of keynote speeches at technological conferences.

With apologies most sincere to John Donne, CEO, Fixed Form Enterprises

The canned and careful words they speak,
Or parrot off the teleprompter,
Do not waft so much as reek
With all the freshness of a dumpster.

They bear the same relation to
Ideas as an eight-bit version
Of Billie Holiday's "Strange Fruit"
Does to a violent execution.

]]> Keynotes combine the dynamism
Of a Chinese imperial bureaucrat's test
With the sexiness of onanism
And the elegance of a vulture's nest.

CEOs and marcom jocks,
Salesmen and specialists:
Spare us all these vapid talks
Before we're forced to slit our wrists.

And journalists (an you love God)
And bloggers, pod- and broad-casters,
Why must you applaud this fraud?
Refuse and you'll get drunk much faster!

Keynote speakers, stand relieved
(though not as much as those you've bored),
You've done your bit, you've made your stand,
It's time to hit the conference floor.

Better yet, the bar's through there,
Take a load off, grab a beer,
One-on-one, we'll lend an ear
And face-to-face we might just hear.

Nintendo photo by Matt Williamson

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http://www.readwriteweb.com/archives/a_valediction_forbidding_keynotes.php http://www.readwriteweb.com/archives/a_valediction_forbidding_keynotes.php CES 2011 Thu, 06 Jan 2011 17:00:00 -0800 Curt Hopkins
Apple Unveils iPhone 4 for $199, Available June 24th iphone4_150.jpgToday in San Francisco, Steve Jobs introduced the newest iPhone to a packed house in Moscone Center for the Worldwide Developers Conference. The device, dubbed the iPhone 4, features live video chat with a front-facing camera, a thin stainless steel design and 720p HD video capabilities. Predictably, the prices come in at $199 and $299, but storage sizes remained at 16GB and 32GB respectively. Happy Apple fans can pick up a the new device June 24th, and pre-orders start June 15th.

]]> iphone4_facetime_off.jpgAlso among the other impressive new features announced today is a built-in gyroscope, a 5 megapixel camera with flash, a built in iMovie for iPhone video editor, and the iPhone OS4 - now rebranded as iOS4. The new OS will be available June 21st for current iPhone users and for the first time will be a free upgrade for iPod touch users. Not all models will support features like multi-tasking, however. The iPhone 3GS, as expected, has also been dropped to $99, making a very fast smartphone highly accessible at the lowered price point.

Video Chat & High Resolution Screen

Left for the end, in a classic "one more thing" moment, Steve Jobs had a live video chat with Apple designer Jonathan Ive directly from the new iPhone 4. Video chat, known as "Facetime" will only run on WiFi between two iPhone 4s in 2010 but Jobs did note that Apple intends to make Facetime a technology, and an open platform for video chat applications.

iphone4_hires_off.jpgJobs also spent a significant amount of time describing the device's new high-resolution display. In the same screen size as the iPhone 3GS, the newest phone has quadrupled the pixel density to a 960x640 display. This pixel resolution is just 22% smaller than the iPad, which means up-scaling of apps to the larger device will look a lot better.

3-Axis Gyroscopic Controls

App developers will be excited to learn of Apple's inclusion of a built-in gyroscope, which is closely ties to the accelerometer. This functionality, which creates 6-axis motion sensing, pitch, roll and yaw control, and rotation about gravity, gives the iPhone impressive control over 3D objects. Personally I am excited to see this technology in the hands of augmented reality developers - this should give the apps a much more accurate picture of the location and positioning of the device in 3D space.

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A Fresh Design

Aesthetically, the device is refresh for Apple, breaking away from the rounded black plastic back for a flush glass design with metal edges - similar to the company's unibody MacBook design. The leaked photos were pretty much right on in terms of design. The sides and back of the phone are flat and comprised of stainless steel and feature new volume buttons, antennae receivers, and a microphone on the top for noise cancellation.

The stainless steel frame is not only a design choice, but Apple has built the antenna for the phone into the frame, moving it outside the previous plastic case. Some had claimed the iPhone was to blame for network woes on AT&T, and this new design is a clear effort by Apple to help with this issue. The new glass and metal design is 24% thinner than the iPhone 3GS.

iPhone4_hires.jpeg

iMovie On a Phone?

Additionally, Apple engineer Randy Ubillos demoed an iPhone version of Apple's iMovie video editing software. With the combined 5 megapixel camera and 720p video recording ability, iPhone users can create videos on the phone, complete with image effects and themes. The app isn't free, however; Apple is charging users $4.99 to edit movies and photos together on the iPhone.

What's Next?

So what will this latest device do for the mobile web? Apple's ad network, iAds, which will activate beginning in July, will likely become a large player in the mobile advertising industry because the design allows users to remain within applications while viewing ads. According to Apple, $60 million has already been committed to the platform by advertisers for the second half of the year - which they estimate to be nearly half of the market in that period.

Images courtesy of Engadget.com and Apple Inc.

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http://www.readwriteweb.com/archives/apple_unveils_iphone_4_for_199_available_june_24th.php http://www.readwriteweb.com/archives/apple_unveils_iphone_4_for_199_available_june_24th.php Apple Mon, 07 Jun 2010 11:58:00 -0800 Chris Cameron
Share Your Keynote: SlideShare Finally Accepts Native Apple Presentation Files SlideShareSlideShare remains one of the most popular networks for uploading, sharing, and embedding presentation files. But for the longest time, it's had one unresolved enhancement request sitting on the waiting list: accepting native Apple Keynote files. Now, SlideShare has announced that the wait is over. Users can now upload Keynote files directly to the service.

Is a new upload format terribly newsworthy? Not exactly. But there are a couple of interesting tangents to this news that make it worth a mention.

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Upload Keynote to SlideShare
View SlideShare presentation or Upload your own. (tags: apple upload)

First, this announcement hints at the makeup of the SlideShare user base. I would have assumed that the bulk of people using the service were Microsoft PowerPoint types, but that might have been an incorrect assumption. SlideShare says that native Keynote uploads have been one of the "most requested features from our users." Or perhaps it's just that PowerPoint users are either completely satisfied with the service or unwilling to share their presentations publicly?

Second, this leads me to question whether PowerPoint remains the unassailable presentation format it was always assumed to be. Could it be that the rise of Keynote, Google Docs Presentations, OpenOffice, Adobe Acrobat PDF and other presentation formats are beginning to put dents in the Microsoft's install base? Or do Keynote users just have more aesthetically pleasing presentations which they want to share?

Third (and honestly the most interesting point), by enabling native Keynote uploads, SlideShare will finally give us a glimpse into the metrics that can answer all of these questions. Remember when Flickr launched its Camera Finder, using the metadata from photos to give us a view into the models of cameras that Flickr uploaders were using? It doesn't take a huge intuitive leap to see SlideShare pursuing a similar offering.

To date, Keynote users who wanted to share their presentations via SlideShare have been forced to upload presentations as PDFs. That has made it difficult to tell who is using what software to develop their presentations - beyond visual clues. With the native Keynote upload, however, SlideShare will begin capturing real PowerPoint vs. Keynote metrics. And that may illuminate some very interesting trends - as well as answers to some of the questions above.

Do people really care what presentation software people use? Maybe not. But they care what Web browsers, operating systems, applications, and mobile handsets people use. And soon, SlideShare could be providing us with yet another data point that helps round out our understanding of actual user metrics - as opposed to just assumptions. Without a doubt, that information is going to be valuable to someone.

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http://www.readwriteweb.com/archives/slideshare_apple_keynote_presentations.php http://www.readwriteweb.com/archives/slideshare_apple_keynote_presentations.php News Mon, 08 Dec 2008 06:30:36 -0800 Rick Turoczy