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After months of hard work, designing and building your product, you launch. You've sent out press releases, and you're all prepared for "go." And then...

Sometimes things simply fall into place. There's tons of buzz. You pick up customers rapidly.

And sometimes things sort of go nowhere.

On Saturday Apple let the public get their hands on their newest creation, the iPad, setting off a flood of hype and media coverage which has likely yet to reach its peak. Yes, this is yet another post about the iPad, and my apologies go to those who are tired of being choked by the frenzy of stories surrounding the iPad launch, but a few things I learned from this weekend might come in handy for undecided developers.

If you're a mobile app developer, one of your biggest concerns is getting noticed. Companies like Smule and Tapulous already have recognized brands; however, for the independent app designer, the promotion process requires a fair amount of strategy. One proven method of increasing downloads is becoming listed as one of the App Store's top selling services. We spoke to faberNovel's Baptiste Benezet to find out how indie developers can hack the App Store ranking algorithm.

Earlier this week, we told you about the thriving startup scene in Austin, TX, which is home to South By Southwest (SXSW), one of the largest events of the year for the startup community. Many startups have used the Interactive portion of SXSW to launch their new product, including Twitter and Foursquare, and now the organizers of the event are offering special package for companies that can help with that process.

Announced yesterday, The aptly named "Launch Package" provides companies with floor space at March's Film and Interactive Trade Show, as well as advertisements in the event program, inclusion at an invite-only press event, and the opportunity to get their "creative swag" in gift bags to be distributed at the event.

Much like competitor LaunchSet, startup support system Prefinery offers beta management software, allowing time-pressed entrepreneurs to buy rather than build these critical systems without reinventing the wheel.

A company rep contacted us to tout the service's "feature set that lets entrepreneurs and technologists focus on building a great product, especially, as we all know, because these kinds of capabilities are always a last-minute thing, and messily handled."

Wolfram Alpha, the new "computational knowledge engine" from the makers of Mathematica is scheduled to officially launch on Monday next week, but starting tonight, Alpha will 'soft launch,' starting with a live webcast of the launch preparations tonight. After that, Alpha will gradually open its doors to everybody throughout the weekend. We have had a chance to test a preview version of Alpha for the last seven days, and we are quite impressed with what we have seen so far. Here are some resources for getting up to speed with Alpha, as well as some recommendations for getting started with this powerful, but sometimes frustrating new tool.