ReadWriteWeb

According to a new report from Cambridge University (PDF), students aren't interested in being able to read eBooks and eJournals on their mobile phones. Instead, users are far more interested in opening hours, location maps, contact info, and access to the library catalog. Most respondents were also far more interested in getting alerts by text message than being able to use library resources over the mobile web.

According to a new report from Cambridge University (PDF), students aren't interested in being able to read eBooks and eJournals on their mobile phones. Instead, users are far more interested in opening hours, location maps, contact info, and access to the library catalog. Most respondents were also far more interested in getting alerts by text message than being able to use library resources over the mobile web.

What would Google look like if it was built by librarians? We're about to find out. A project called "Reference Extract," has a goal of building a web search engine where the weight of the search results aren't determined by any sort of algorithm like PageRank, but rather by the expertise and creditability judgments from librarians around the world. In other words, it's smart people-powered search.

At the risk of jinxing things - I think it's pretty clear that there's a historic shift underway between activities we used to engage in offline and things we now do online. It's no surprise, for example, that CD sales were down 20% this US holiday season while online shopping was up 19%. That's how it works, right? People are moving from one marketplace to another, more virtual one.

Another dataset released this weekend, however, paints a more complex picture. According to the newest study from the Pew Internet and American Life Center - the youngest, most affluent and most internet-connected adults in the US are also the most likely to visit a physical library. It wasn't that way just 10 years ago. How many other legacy industries can you think of today that can say their strongest growth is among young, affluent, power-internet users? Something is going very right in library land. The music business ought to pay close attention to what's going on there.

A new poll from Harris Interactive was released this morning, finding that US respondents are more excited about watching mainstream, commercial content like full length TV shows and movies online than are about watching User Generated Content, news or sports video.

While hardly surprising, I don't think it has to be this way forever. Who could help improve this landscape by maximizing the impact of the read/write web? Super sexy librarians, that's who!